{"product_id":"allen-unwin-x-pinlord-custom-sustainable-merchandise-for-the-aurora-rising-book-launch","title":"Allen \u0026 Unwin x Pinlord: Maßgeschneiderte nachhaltige Merchandise-Artikel für den Launch des Buches \"Aurora Rising\"","description":"\u003cstyle\u003e\n html {\n scroll-behavior: smooth;\n }\n\n html.pinlord-project-page body .product,\n body.pinlord-project-page .product,\n body:has(.pinlord-project) .product,\n html.pinlord-project-page body .product.grid,\n body.pinlord-project-page .product.grid,\n body:has(.pinlord-project) .product.grid,\n html.pinlord-project-page body .product__info-wrapper,\n body.pinlord-project-page .product__info-wrapper,\n body:has(.pinlord-project) .product__info-wrapper,\n html.pinlord-project-page body .product__info-container,\n body.pinlord-project-page .product__info-container,\n body:has(.pinlord-project) .product__info-container,\n html.pinlord-project-page body .product__description,\n body.pinlord-project-page .product__description,\n body:has(.pinlord-project) .product__description,\n html.pinlord-project-page body .rte,\n body.pinlord-project-page .rte,\n body:has(.pinlord-project) .rte {\n display: block !important;\n width: 100% !important;\n max-width: none !important;\n min-width: 0 !important;\n padding-left: 0 !important;\n padding-right: 0 !important;\n }\n\n html.pinlord-project-page body .product__media-wrapper,\n body.pinlord-project-page .product__media-wrapper,\n body:has(.pinlord-project) .product__media-wrapper,\n html.pinlord-project-page body .product__media-gallery,\n body.pinlord-project-page .product__media-gallery,\n body:has(.pinlord-project) .product__media-gallery,\n html.pinlord-project-page body media-gallery,\n body.pinlord-project-page media-gallery,\n body:has(.pinlord-project) media-gallery,\n html.pinlord-project-page body .product__title,\n body.pinlord-project-page .product__title,\n body:has(.pinlord-project) .product__title,\n html.pinlord-project-page body .price,\n body.pinlord-project-page .price,\n body:has(.pinlord-project) .price,\n html.pinlord-project-page body .product-form,\n body.pinlord-project-page .product-form,\n body:has(.pinlord-project) .product-form,\n html.pinlord-project-page body product-form,\n body.pinlord-project-page product-form,\n body:has(.pinlord-project) product-form,\n html.pinlord-project-page body variant-selects,\n body.pinlord-project-page variant-selects,\n body:has(.pinlord-project) variant-selects,\n html.pinlord-project-page body .shopify-payment-button,\n body.pinlord-project-page .shopify-payment-button,\n body:has(.pinlord-project) .shopify-payment-button,\n html.pinlord-project-page body .product__tax,\n body.pinlord-project-page .product__tax,\n body:has(.pinlord-project) .product__tax,\n html.pinlord-project-page body .product__inventory,\n body.pinlord-project-page .product__inventory,\n body:has(.pinlord-project) .product__inventory,\n html.pinlord-project-page body .product__sku,\n body.pinlord-project-page .product__sku,\n body:has(.pinlord-project) .product__sku,\n html.pinlord-project-page body .share-button,\n body.pinlord-project-page .share-button,\n body:has(.pinlord-project) .share-button {\n display: none !important;\n }\n\n .pinlord-project {\n --ysm-green: #2e6b4a;\n --ysm-dark: #1f2a22;\n --ysm-muted: #637166;\n --ysm-border: #d8ded6;\n --ysm-soft: #eef4ed;\n --ysm-cream: #f7f8f4;\n --aurora-blue: #3157d5;\n --aurora-purple: #6d4bd8;\n --aurora-pink: #e35f98;\n --aurora-gold: #f2c66d;\n color: var(--ysm-dark);\n line-height: 1.65;\n width: min(1120px, calc(100vw - 36px));\n max-width: 1120px;\n margin: 0 auto;\n font-family: inherit;\n }\n\n .pinlord-project * {\n box-sizing: border-box;\n }\n\n .pinlord-project-wrap {\n width: 100%;\n max-width: 1120px;\n margin: 0 auto;\n padding: 0;\n }\n\n .pinlord-project-hero,\n .pinlord-project-section,\n .pinlord-project-dropdowns,\n .pinlord-project-contact {\n background: #ffffff;\n border: 1px solid var(--ysm-border);\n border-radius: 18px;\n padding: 22px;\n margin-bottom: 16px;\n box-shadow: 0 4px 14px rgba(31, 42, 34, 0.04);\n position: relative;\n overflow: hidden;\n }\n\n .pinlord-project-hero,\n .pinlord-project-contact {\n background:\n radial-gradient(circle at 8% 12%, rgba(49, 87, 213, .16), transparent 32%),\n radial-gradient(circle at 92% 18%, rgba(227, 95, 152, .16), transparent 28%),\n radial-gradient(circle at 70% 92%, rgba(242, 198, 109, .24), transparent 32%),\n var(--ysm-cream);\n }\n\n .pinlord-project-hero {\n margin-top: 18px;\n }\n\n .pinlord-project-hero::before {\n content: \"\";\n position: absolute;\n inset: 0;\n pointer-events: none;\n background: linear-gradient(120deg, transparent 0%, rgba(255, 255, 255, .6) 45%, transparent 70%);\n transform: translateX(-120%);\n animation: pinlordShimmer 7s ease-in-out infinite;\n }\n\n @keyframes pinlordShimmer {\n 0%, 55% {\n transform: translateX(-120%);\n }\n\n 75%, 100% {\n transform: translateX(120%);\n }\n }\n\n .pinlord-project-hero-grid {\n display: grid;\n grid-template-columns: minmax(0, 1.02fr) minmax(320px, .98fr);\n gap: 22px;\n align-items: center;\n position: relative;\n z-index: 1;\n }\n\n .pinlord-project h1,\n .pinlord-project h2,\n .pinlord-project h3 {\n color: var(--ysm-dark);\n line-height: 1.16;\n margin-top: 0;\n word-break: normal;\n overflow-wrap: normal;\n }\n\n .pinlord-project h1 {\n font-size: clamp(34px, 5vw, 58px);\n letter-spacing: -0.04em;\n margin-bottom: 14px;\n }\n\n .pinlord-project h2 {\n font-size: 30px;\n margin-bottom: 10px;\n letter-spacing: -0.02em;\n }\n\n .pinlord-project h3 {\n font-size: 21px;\n margin-bottom: 10px;\n }\n\n .pinlord-project p:last-child,\n .pinlord-project ul:last-child,\n .pinlord-project ol:last-child {\n margin-bottom: 0;\n }\n\n .pinlord-project-kicker {\n color: var(--ysm-green);\n font-weight: 900;\n letter-spacing: .06em;\n text-transform: uppercase;\n font-size: 12px;\n margin: 0 0 8px;\n }\n\n .pinlord-project-intro {\n font-size: 18px;\n color: #3f4f42;\n margin-bottom: 12px;\n }\n\n .pinlord-project-muted {\n color: var(--ysm-muted);\n }\n\n .pinlord-project-actions {\n display: flex;\n flex-wrap: wrap;\n gap: 10px;\n margin-top: 18px;\n }\n\n .pinlord-project-button {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n border-radius: 999px;\n padding: 12px 16px;\n font-size: 14px;\n font-weight: 900;\n line-height: 1.2;\n text-decoration: none;\n border: 1px solid transparent;\n transition: transform .18s ease, box-shadow .18s ease, background .18s ease;\n }\n\n .pinlord-project-button:hover {\n transform: translateY(-2px);\n box-shadow: 0 8px 20px rgba(31, 42, 34, 0.14);\n }\n\n .pinlord-project-button-primary {\n background: var(--ysm-green) !important;\n color: #ffffff !important;\n border-color: var(--ysm-green) !important;\n -webkit-text-fill-color: #ffffff !important;\n }\n\n .pinlord-project-button-secondary {\n background: #ffffff !important;\n color: var(--ysm-dark) !important;\n border-color: var(--ysm-border) !important;\n -webkit-text-fill-color: var(--ysm-dark) !important;\n }\n\n .pinlord-project a.pinlord-project-button,\n .pinlord-project a.pinlord-project-button:visited,\n .pinlord-project a.pinlord-project-button:hover,\n .pinlord-project a.pinlord-project-button:focus,\n .pinlord-project a.pinlord-project-button:active {\n text-decoration: none !important;\n }\n\n .pinlord-project-logo-wrap {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n background: #ffffff;\n border: 1px solid var(--ysm-border);\n border-radius: 18px;\n padding: 14px 22px;\n margin-bottom: 16px;\n min-height: 76px;\n }\n\n .pinlord-project-logo-text {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n background: linear-gradient(90deg, var(--aurora-blue), var(--aurora-purple), var(--aurora-pink));\n -webkit-background-clip: text;\n background-clip: text;\n color: transparent;\n font-size: 32px;\n font-weight: 950;\n letter-spacing: -0.04em;\n line-height: 1;\n }\n\n .pinlord-project-hero-image {\n margin: 0;\n border: 1px solid var(--ysm-border);\n background: #ffffff;\n border-radius: 18px;\n overflow: hidden;\n padding: 10px;\n position: relative;\n transition: transform .22s ease, box-shadow .22s ease;\n }\n\n .pinlord-project-hero-image:hover {\n transform: translateY(-3px) rotate(-.3deg);\n box-shadow: 0 18px 38px rgba(31, 42, 34, 0.12);\n }\n\n .pinlord-project-hero-image-main {\n width: 100%;\n height: auto;\n min-height: 360px;\n display: block;\n border-radius: 14px;\n aspect-ratio: 4 \/ 3;\n object-fit: cover;\n object-position: center;\n background: #ffffff;\n border: 1px solid var(--ysm-border);\n }\n\n .pinlord-project-caption {\n font-size: 13px;\n color: var(--ysm-muted);\n margin-top: 8px;\n }\n\n .pinlord-project-grid {\n display: grid;\n grid-template-columns: repeat(2, minmax(0, 1fr));\n gap: 12px;\n margin-top: 16px;\n }\n\n .pinlord-project-three-grid {\n display: grid;\n grid-template-columns: repeat(3, minmax(0, 1fr));\n gap: 12px;\n margin-top: 16px;\n }\n\n .pinlord-project-card,\n .pinlord-project-resource {\n background: #ffffff;\n border: 1px solid var(--ysm-border);\n border-radius: 14px;\n padding: 14px;\n transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n }\n\n .pinlord-project-card:hover,\n .pinlord-project-resource:hover {\n transform: translateY(-3px);\n border-color: #a7c957;\n box-shadow: 0 12px 24px rgba(31, 42, 34, .08);\n }\n\n .pinlord-project-card strong,\n .pinlord-project-resource strong {\n display: block;\n color: var(--ysm-green);\n font-size: 14px;\n margin-bottom: 4px;\n }\n\n .pinlord-project-card p,\n .pinlord-project-resource p {\n display: block;\n color: var(--ysm-muted);\n font-size: 14px;\n line-height: 1.45;\n margin: 0;\n }\n\n .pinlord-project-highlight {\n background: var(--ysm-soft);\n border: 1px solid #a7c957;\n border-radius: 16px;\n padding: 16px;\n margin-top: 14px;\n transition: transform .2s ease, box-shadow .2s ease;\n }\n\n .pinlord-project-highlight:hover {\n transform: translateY(-2px);\n box-shadow: 0 10px 22px rgba(46, 107, 74, .10);\n }\n\n .pinlord-project-highlight strong {\n color: var(--ysm-green);\n }\n\n .pinlord-project-feature {\n display: grid;\n grid-template-columns: minmax(260px, 0.9fr) minmax(0, 1.1fr);\n gap: 18px;\n align-items: center;\n margin-top: 16px;\n background:\n radial-gradient(circle at 15% 10%, rgba(49, 87, 213, .12), transparent 28%),\n var(--ysm-cream);\n border: 1px solid var(--ysm-border);\n border-radius: 18px;\n padding: 14px;\n }\n\n .pinlord-project-feature img {\n width: 100%;\n height: auto;\n display: block;\n border-radius: 14px;\n border: 1px solid var(--ysm-border);\n aspect-ratio: 4 \/ 3;\n object-fit: cover;\n object-position: center;\n transition: transform .25s ease, box-shadow .25s ease;\n }\n\n .pinlord-project-feature:hover img {\n transform: scale(1.015);\n box-shadow: 0 14px 28px rgba(31, 42, 34, .12);\n }\n\n .pinlord-project-feature-icons {\n display: flex;\n flex-wrap: wrap;\n gap: 8px;\n margin-top: 14px;\n }\n\n .pinlord-project-feature-icon {\n background: #ffffff;\n border: 1px solid var(--ysm-border);\n color: #3f4f42;\n border-radius: 999px;\n padding: 7px 10px;\n font-size: 13px;\n font-weight: 800;\n transition: transform .18s ease, border-color .18s ease;\n }\n\n .pinlord-project-feature-icon:hover {\n transform: translateY(-2px);\n border-color: #a7c957;\n }\n\n .pinlord-project-gallery {\n display: grid;\n grid-template-columns: repeat(3, minmax(0, 1fr));\n gap: 12px;\n margin-top: 16px;\n }\n\n .pinlord-project-gallery-item {\n appearance: none;\n border: 1px solid var(--ysm-border);\n background: #ffffff;\n border-radius: 16px;\n padding: 8px;\n overflow: hidden;\n margin: 0;\n cursor: zoom-in;\n display: block;\n width: 100%;\n position: relative;\n transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n }\n\n .pinlord-project-gallery-item::after {\n content: \"Click to enlarge\";\n position: absolute;\n left: 14px;\n right: 14px;\n bottom: 14px;\n background: rgba(31, 42, 34, .86);\n color: #ffffff;\n font-size: 12px;\n font-weight: 900;\n text-align: center;\n border-radius: 999px;\n padding: 6px 8px;\n opacity: 0;\n transform: translateY(8px);\n transition: opacity .2s ease, transform .2s ease;\n pointer-events: none;\n }\n\n .pinlord-project-gallery-item:hover {\n transform: translateY(-4px);\n box-shadow: 0 16px 28px rgba(31, 42, 34, .12);\n border-color: #a7c957;\n }\n\n .pinlord-project-gallery-item:hover::after {\n opacity: 1;\n transform: translateY(0);\n }\n\n .pinlord-project-gallery-item img {\n width: 100%;\n height: auto;\n min-height: 240px;\n display: block;\n border-radius: 12px;\n aspect-ratio: 1 \/ 1;\n object-fit: cover;\n object-position: center;\n background: #ffffff;\n border: 1px solid var(--ysm-border);\n transition: transform .25s ease, filter .25s ease;\n }\n\n .pinlord-project-gallery-item:hover img {\n transform: scale(1.02);\n filter: saturate(1.08) contrast(1.03);\n }\n\n .pinlord-project-table-wrap {\n overflow-x: auto;\n margin-top: 14px;\n border: 1px solid var(--ysm-border);\n border-radius: 16px;\n background: #ffffff;\n }\n\n .pinlord-project-table {\n width: 100%;\n border-collapse: collapse;\n min-width: 720px;\n }\n\n .pinlord-project-table th,\n .pinlord-project-table td {\n text-align: left;\n padding: 13px 14px;\n border-bottom: 1px solid var(--ysm-border);\n font-size: 14px;\n vertical-align: top;\n }\n\n .pinlord-project-table th {\n background: var(--ysm-soft);\n color: var(--ysm-dark);\n font-weight: 900;\n }\n\n .pinlord-project-table td {\n color: #3f4f42;\n }\n\n .pinlord-project-table tbody tr:hover {\n background: #f7f8f4;\n }\n\n .pinlord-project-table tr:last-child td {\n border-bottom: 0;\n }\n\n .pinlord-project-dropdowns details {\n border: 1px solid var(--ysm-border);\n border-radius: 15px;\n overflow: hidden;\n background: #ffffff;\n transition: border-color .2s ease, box-shadow .2s ease;\n }\n\n .pinlord-project-dropdowns details:hover {\n border-color: #a7c957;\n box-shadow: 0 10px 22px rgba(31, 42, 34, .05);\n }\n\n .pinlord-project-dropdowns details + details {\n margin-top: 10px;\n }\n\n .pinlord-project-dropdowns summary {\n cursor: pointer;\n list-style: none;\n padding: 14px 16px;\n background: var(--ysm-soft);\n color: var(--ysm-dark);\n font-weight: 900;\n position: relative;\n padding-right: 48px;\n }\n\n .pinlord-project-dropdowns summary::-webkit-details-marker {\n display: none;\n }\n\n .pinlord-project-dropdowns summary::after {\n content: \"+\";\n position: absolute;\n right: 16px;\n top: 50%;\n transform: translateY(-50%);\n color: var(--ysm-green);\n font-size: 22px;\n font-weight: 900;\n line-height: 1;\n }\n\n .pinlord-project-dropdowns details[open] summary::after {\n content: \"–\";\n }\n\n .pinlord-project-dropdown-content {\n padding: 16px;\n background: #ffffff;\n border-top: 1px solid var(--ysm-border);\n }\n\n .pinlord-project-link {\n color: var(--ysm-green);\n font-weight: 900;\n text-decoration: underline;\n text-underline-offset: 3px;\n }\n\n .pinlord-project-note {\n font-size: 13px;\n color: var(--ysm-muted);\n margin-top: 10px;\n }\n\n .pinlord-lightbox {\n position: fixed;\n inset: 0;\n z-index: 999999;\n background: rgba(10, 15, 12, .88);\n display: none;\n align-items: center;\n justify-content: center;\n padding: 22px;\n }\n\n .pinlord-lightbox.is-open {\n display: flex;\n }\n\n .pinlord-lightbox-inner {\n position: relative;\n width: min(1100px, 94vw);\n max-height: 92vh;\n animation: pinlordLightboxIn .18s ease both;\n }\n\n @keyframes pinlordLightboxIn {\n from {\n opacity: 0;\n transform: scale(.96) translateY(8px);\n }\n\n to {\n opacity: 1;\n transform: scale(1) translateY(0);\n }\n }\n\n .pinlord-lightbox-img {\n width: 100%;\n max-height: 86vh;\n object-fit: contain;\n display: block;\n background: #ffffff;\n border-radius: 18px;\n border: 1px solid rgba(255,255,255,.25);\n box-shadow: 0 30px 70px rgba(0,0,0,.40);\n }\n\n .pinlord-lightbox-close {\n position: absolute;\n top: -14px;\n right: -14px;\n width: 42px;\n height: 42px;\n border: 0;\n border-radius: 999px;\n background: #ffffff;\n color: var(--ysm-dark);\n font-size: 24px;\n line-height: 1;\n font-weight: 900;\n cursor: pointer;\n box-shadow: 0 8px 20px rgba(0,0,0,.28);\n }\n\n .pinlord-reveal {\n opacity: 0;\n transform: translateY(18px);\n transition: opacity .55s ease, transform .55s ease;\n }\n\n .pinlord-reveal.is-visible {\n opacity: 1;\n transform: translateY(0);\n }\n\n @media (prefers-reduced-motion: reduce) {\n .pinlord-project *,\n .pinlord-reveal,\n .pinlord-project-hero::before {\n animation: none !important;\n transition: none !important;\n }\n\n .pinlord-reveal {\n opacity: 1;\n transform: none;\n }\n }\n\n @media (max-width: 920px) {\n .pinlord-project-hero-grid,\n .pinlord-project-grid,\n .pinlord-project-feature {\n grid-template-columns: 1fr;\n }\n\n .pinlord-project-three-grid,\n .pinlord-project-gallery {\n grid-template-columns: repeat(2, minmax(0, 1fr));\n }\n }\n\n @media (max-width: 749px) {\n .pinlord-project {\n width: min(100%, calc(100vw - 24px));\n }\n\n .pinlord-project-hero,\n .pinlord-project-section,\n .pinlord-project-dropdowns,\n .pinlord-project-contact {\n padding: 18px;\n }\n\n .pinlord-project h1 {\n font-size: 34px;\n }\n\n .pinlord-project h2 {\n font-size: 25px;\n }\n\n .pinlord-project-three-grid,\n .pinlord-project-gallery {\n grid-template-columns: 1fr;\n }\n\n .pinlord-project-button {\n width: 100%;\n }\n\n .pinlord-project-hero-image-main,\n .pinlord-project-gallery-item img {\n min-height: 220px;\n }\n\n .pinlord-lightbox {\n padding: 12px;\n }\n\n .pinlord-lightbox-close {\n top: 8px;\n right: 8px;\n }\n }\n\u003c\/style\u003e\n\n\u003carticle class=\"pinlord-project\"\u003e\n \u003cdiv class=\"pinlord-project-wrap\"\u003e\n\n\n \u003csection class=\"pinlord-project-hero pinlord-reveal\"\u003e\n \u003cdiv class=\"pinlord-project-hero-grid\"\u003e\n\n \u003cdiv\u003e\n\n\n \u003cp class=\"pinlord-project-kicker\"\u003eProjekt für Publishing-Merchandise zum Buchlaunch\u003c\/p\u003e\n\n\n \u003ch1\u003eAllen \u0026amp; Unwin x Pinlord: Nachhaltiges Merchandise für den Aurora Rising Buchlaunch\u003c\/h1\u003e\n\n\n \u003cp class=\"pinlord-project-intro\"\u003e\n Allen \u0026amp; Unwin hat mit Pinlord.com zusammengearbeitet, um individuelles, nachhaltiges Merchandise für den Start von \u003cem\u003eAurora Rising\u003c\/em\u003e, dem YA-Science-Fiction-Titel von Amie Kaufman und Jay Kristoff, zu entwickeln.\n \u003c\/p\u003e\n\n\n \u003cp class=\"pinlord-project-muted\"\u003e\n Ziel war es, einen Buchlaunch in ein immersives Fan-Erlebnis zu verwandeln, mit maßgeschneidertem Publishing-Merchandise, kreativem Design, ethischer Produktion und launchbereiten Produkten, die vom Aurora-Universum inspiriert sind.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-actions\"\u003e\n\n \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eEin Buchlaunch-Projekt starten\u003c\/a\u003e\n \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"#pinlord-project-overview\"\u003eProjektübersicht anzeigen\u003c\/a\u003e\n \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.allenandunwin.com\/browse\/book\/Amie-Kaufman-and-Jay-Kristoff-Aurora-Rising%3A-The-Aurora-Cycle-1-9781761069093\" rel=\"noopener\" target=\"_blank\"\u003eAurora Rising anzeigen\u003c\/a\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n\n \u003cfigure class=\"pinlord-project-hero-image\"\u003e\n \u003cimg class=\"pinlord-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\" alt=\"Allen \u0026amp; Unwin Aurora Rising custom sustainable book launch merchandise created by Pinlord\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n \u003cfigcaption class=\"pinlord-project-caption\"\u003e\n Individuelles nachhaltiges Publishing-Merchandise und Buchlaunch-Produkte, erstellt von Pinlord für die Aurora Rising Kampagne von Allen \u0026amp; Unwin.\n \u003c\/figcaption\u003e\n \u003c\/figure\u003e\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-overview\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eProjektübersicht\u003c\/p\u003e\n\n\n \u003ch2\u003eWie Pinlord dazu beitrug, Aurora Rising über die Seiten hinaus zum Leben zu erwecken\u003c\/h2\u003e\n\n\n \u003cp\u003e\n Bücher entführen Leser in außergewöhnliche Welten. Für den Start von \u003cem\u003eAurora Rising\u003c\/em\u003e benötigte Allen \u0026amp; Unwin mehr als eine traditionelle Buchveröffentlichung. Die Kampagne benötigte ein maßgeschneidertes, immersives Erlebnis, das die Größe der Geschichte einfing und eine tiefe Verbindung zu YA-Lesern herstellte.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-grid\"\u003e\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eDie Herausforderung\u003c\/strong\u003e\n \u003cp\u003eMerchandise für den Launch zu kreieren, das die Energie, den Weltenbau und die Fan-Begeisterung hinter Aurora Rising einfängt.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eDie Lösung\u003c\/strong\u003e\n \u003cp\u003eEntwicklung und Produktion von maßgeschneidertem, nachhaltigem Publishing-Merchandise, Launch-Produkten und Fan-Sammlerstücken.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eDie Rolle von Pinlord\u003c\/strong\u003e\n \u003cp\u003eUnterstützung bei kreativer Leitung, kundenspezifischem Produktdesign, nachhaltiger Fertigung, Launch-Strategie und Produktionsberatung.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eDas Ergebnis\u003c\/strong\u003e\n \u003cp\u003eEin Buchlaunch-Erlebnis, das den Lesern half, auf greifbarere und unvergesslichere Weise mit dem Aurora-Universum in Kontakt zu treten.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-highlight\"\u003e\n\n \u003cp\u003e\n \u003cstrong\u003eProjektziel:\u003c\/strong\u003e Kundenspezifisches Buchlaunch-Merchandise zu entwickeln, das dazu beitrug, Aurora Rising von einer mit Spannung erwarteten YA-Veröffentlichung in ein gemeinsames Fan-Erlebnis zu verwandeln.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-launch-experience\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eBuchlaunch-Erlebnis\u003c\/p\u003e\n\n\n \u003ch2\u003eEin multisensorisches YA-Buchlaunch-Erlebnis mit individuellem Merchandise\u003c\/h2\u003e\n\n\n \u003cdiv class=\"pinlord-project-feature\"\u003e\n\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\" alt=\"Aurora Rising custom publishing merchandise and book launch products by Pinlord\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n \u003cdiv\u003e\n\n \u003cp class=\"pinlord-project-intro\"\u003e\n Großartige Verlagskampagnen helfen Lesern, sich in die Welt des Buches hineinzuversetzen.\n \u003c\/p\u003e\n\n\n \u003cp class=\"pinlord-project-muted\"\u003e\n Pinlord half Allen \u0026amp; Unwin, den Aurora Rising Launch in ein immersiveres Erlebnis zu verwandeln, mit auffälligem Merchandise, nachhaltiger Produktion und Produktdetails, die speziell für YA-Fans entwickelt wurden.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-feature-icons\"\u003e\n\n \u003cspan class=\"pinlord-project-feature-icon\"\u003eBuchlaunch-Merchandise\u003c\/span\u003e\n \u003cspan class=\"pinlord-project-feature-icon\"\u003eYA-Fanartikel\u003c\/span\u003e\n \u003cspan class=\"pinlord-project-feature-icon\"\u003eIndividuelle Sammlerstücke\u003c\/span\u003e\n \u003cspan class=\"pinlord-project-feature-icon\"\u003eNachhaltige Produktion\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-highlight\"\u003e\n\n \u003cp\u003e\n \u003cstrong\u003eWarum es funktioniert hat:\u003c\/strong\u003e Die Kampagne verband Storytelling, visuelles Design und nachhaltiges Merchandise, um Lesern zu helfen, das Aurora-Universum vor, während und nach dem Launch zu erleben.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-gallery\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eProjektmedien\u003c\/p\u003e\n\n\n \u003ch2\u003eAllen \u0026amp; Unwin x Aurora Rising x Pinlord Projektgalerie\u003c\/h2\u003e\n\n\n \u003cp\u003e\n Die Galerie unten zeigt individuelles Aurora Rising Publishing-Merchandise, Buchlaunch-Produkte, Fan-Sammlerstücke und Kampagnenbilder aus der Zusammenarbeit von Allen \u0026amp; Unwin und Pinlord. Klicken Sie auf ein Bild, um es zu vergrößern.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-gallery\"\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\" alt=\"Allen and Unwin Aurora Rising custom book launch merchandise hero image\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\" alt=\"Aurora Rising custom launch merchandise image 1\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845318257.webp?v=1743679801\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845318257.webp?v=1743679801\" alt=\"Allen and Unwin publishing merchandise image 2\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845351025.webp?v=1756701559\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845351025.webp?v=1756701559\" alt=\"Aurora Rising book launch custom product image 3\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845383793.webp?v=1756701559\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845383793.webp?v=1756701559\" alt=\"Aurora Rising fan merchandise image 4\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845416561.webp?v=1756701559\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845416561.webp?v=1756701559\" alt=\"Aurora Rising sustainable publishing merchandise image 5\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845449329.webp?v=1756701559\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845449329.webp?v=1756701559\" alt=\"Aurora Rising finished custom merchandise image 6\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n\n \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise.jpg?v=1756701534\"\u003e\n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise.jpg?v=1756701534\" alt=\"Allen and Unwin Aurora Rising campaign image 7\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n \u003c\/button\u003e\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-deliverables\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eProjektleistungen\u003c\/p\u003e\n\n\n \u003ch2\u003eWas Pinlord für Allen \u0026amp; Unwin geleistet hat\u003c\/h2\u003e\n\n\n \u003cp\u003e\n Pinlord bot umfassende Unterstützung bei Kreativität, Produktion und Beratung, um Aurora Rising durch nachhaltiges, fanorientiertes Buchlaunch-Merchandise zum Leben zu erwecken.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-table-wrap\"\u003e\n\n \u003ctable class=\"pinlord-project-table\"\u003e\n\n \u003cthead\u003e\n\n \u003ctr\u003e\n\n \u003cth\u003eLeistung\u003c\/th\u003e\n\n \u003cth\u003eZweck\u003c\/th\u003e\n\n \u003cth\u003eWarum es wichtig war\u003c\/th\u003e\n\n \u003c\/tr\u003e\n\n \u003c\/thead\u003e\n\n\n \u003ctbody\u003e\n\n \u003ctr\u003e\n\n \u003ctd\u003e\u003cstrong\u003eBranding und kreative Leitung\u003c\/strong\u003e\u003c\/td\u003e\n\n \u003ctd\u003eEntwicklung einer mutigen, fesselnden Launch-Identität, inspiriert vom Aurora-Universum.\u003c\/td\u003e\n\n \u003ctd\u003eHalf dem Merchandise, sich an den Umfang, den Ton und die Vorstellungskraft des Buches anzupassen.\u003c\/td\u003e\n\n \u003c\/tr\u003e\n\n\n \u003ctr\u003e\n\n \u003ctd\u003e\u003cstrong\u003eIndividuelles Produktdesign\u003c\/strong\u003e\u003c\/td\u003e\n\n \u003ctd\u003eErstellung von Launch-Merchandise und Visualisierungen, inspiriert von Aurora Rising.\u003c\/td\u003e\n\n \u003ctd\u003eGab Fans greifbare Produkte, die die Geschichte über das Leseerlebnis hinaus erweiterten.\u003c\/td\u003e\n\n \u003c\/tr\u003e\n\n\n \u003ctr\u003e\n\n \u003ctd\u003e\u003cstrong\u003eNachhaltige Herstellung\u003c\/strong\u003e\u003c\/td\u003e\n\n \u003ctd\u003eProduktion von Buchlaunch-Merchandise durch verantwortungsvolle Produktionspraktiken.\u003c\/td\u003e\n\n \u003ctd\u003eUnterstützte eine umweltbewusstere Verlagskampagne, ohne Kompromisse bei Qualität oder Fan-Appeal einzugehen.\u003c\/td\u003e\n\n \u003c\/tr\u003e\n\n\n \u003ctr\u003e\n\n \u003ctd\u003e\u003cstrong\u003eStrategische Beratung\u003c\/strong\u003e\u003c\/td\u003e\n\n \u003ctd\u003eAbstimmung jedes Produkts und Branding-Elements mit dem Buch, der Zielgruppe und den Kampagnenzielen.\u003c\/td\u003e\n\n \u003ctd\u003eHalf der Kampagne, kohärent, zielgerichtet und wertvoll für YA-Fans zu wirken.\u003c\/td\u003e\n\n \u003c\/tr\u003e\n\n\n \u003ctr\u003e\n\n \u003ctd\u003e\u003cstrong\u003eUnboxing- und Launch-Erlebnis\u003c\/strong\u003e\u003c\/td\u003e\n\n \u003ctd\u003eSchaffung multisensorischer Produktmomente, die die Begeisterung um die Veröffentlichung steigerten.\u003c\/td\u003e\n\n \u003ctd\u003eTrug dazu bei, Vorfreude, Community-Buzz und Leserengagement aufzubauen.\u003c\/td\u003e\n\n \u003c\/tr\u003e\n\n\n \u003ctr\u003e\n\n \u003ctd\u003e\u003cstrong\u003ePlanung von Verlagsmerchandise\u003c\/strong\u003e\u003c\/td\u003e\n\n \u003ctd\u003eUnterstützung von Produkten, die für Autoren, Verlage, Buchhandlungen, Veranstaltungen und Fan-Kampagnen geeignet sind.\u003c\/td\u003e\n\n \u003ctd\u003eTrug dazu bei, einen Buchlaunch in einen breiteren kulturellen und Fan-Engagement-Moment zu verwandeln.\u003c\/td\u003e\n\n \u003c\/tr\u003e\n\n \u003c\/tbody\u003e\n\n \u003c\/table\u003e\n\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-fan-engagement\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eLeserengagement\u003c\/p\u003e\n\n\n \u003ch2\u003eYA-Fans helfen, sich mit dem Aurora-Universum zu verbinden\u003c\/h2\u003e\n\n\n \u003cp\u003e\n Der Start von Aurora Rising war mehr als nur eine Veröffentlichung. Es war eine Gelegenheit, einen gemeinsamen Fanmoment durch Merchandise zu schaffen, das Leser sammeln, tragen, ausstellen und in Erinnerung behalten konnten.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eVorfreude auf den Launch\u003c\/strong\u003e\n \u003cp\u003eMerchandise half, die Aufregung vor und während der Buchveröffentlichung zu steigern.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eLeseerinnerungen\u003c\/strong\u003e\n \u003cp\u003eSpezielle Produkte gaben Fans eine Möglichkeit, die Welt von Aurora Rising nach dem Lesen nahe bei sich zu behalten.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eBuch-Community-Hype\u003c\/strong\u003e\n \u003cp\u003eLaunch-Produkte schufen mehr Momente für Leser, sich online und persönlich auszutauschen.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eImmersives Storytelling\u003c\/strong\u003e\n \u003cp\u003eMerchandise vereinte visuelle Identität, Weltenbau und Fandom in einem greifbaren Format.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eNachhaltiges Buch-Merchandise\u003c\/strong\u003e\n \u003cp\u003eUmweltbewusstes Produktdesign half, Verlagsmerchandise an moderne Lesererwartungen anzupassen.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eVerlagsunterstützung\u003c\/strong\u003e\n \u003cp\u003ePinlord vereinfachte den Weg von der Kampagnenidee zu fertigen, individuellen Produkten.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-results\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eProjektergebnisse\u003c\/p\u003e\n\n\n \u003ch2\u003eErgebnisse der Zusammenarbeit von Allen \u0026amp; Unwin und Pinlord\u003c\/h2\u003e\n\n\n \u003cp\u003e\n Die Zusammenarbeit von Allen \u0026amp; Unwin und Pinlord zeigte, wie nachhaltiges Produktdesign, Storytelling und kreative Strategie dazu beitragen können, Buchstarts in unvergessliche Fan-Erlebnisse zu verwandeln.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eHerausragender Buchlaunch\u003c\/strong\u003e\n \u003cp\u003eMaßgeschneidertes Merchandise half dem Aurora Rising Launch, sich in einem wettbewerbsintensiven YA-Markt abzuheben.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eErhöhtes Fan-Engagement\u003c\/strong\u003e\n \u003cp\u003eMerchandise und Branding trugen dazu bei, Vorfreude, Leserbegeisterung und Community-Hype zu verstärken.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eNachhaltiges Produktdesign\u003c\/strong\u003e\n \u003cp\u003eDas Projekt zeigte, wie Verlagskampagnen Merchandise verantwortungsvoller einsetzen können.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eStorytelling durch Design\u003c\/strong\u003e\n \u003cp\u003eProdukte halfen, das Aurora-Universum in greifbare Designdetails für Fans zu übersetzen.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eImmersives Launch-Erlebnis\u003c\/strong\u003e\n \u003cp\u003eDer Launch wurde mehr als eine Veröffentlichung – er wurde zu einem gemeinsamen Erlebnis für Leser.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eKreative Verlagsunterstützung\u003c\/strong\u003e\n \u003cp\u003ePinlord half dabei, Produktdesign, Produktion und Launch-Strategie in einem Arbeitsablauf zusammenzuführen.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-brand-links\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eRelevante Buch- und Produktlinks\u003c\/p\u003e\n\n\n \u003ch2\u003eAllen \u0026amp; Unwin, Aurora Rising und individuelles Verlagsmerchandise entdecken\u003c\/h2\u003e\n\n\n \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eAllen \u0026amp; Unwin\u003c\/strong\u003e\n \u003cp\u003eEntdecken Sie einen der führenden unabhängigen Verlage Australiens und seinen Buchkatalog.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.allenandunwin.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAllen \u0026amp; Unwin besuchen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eAurora Rising\u003c\/strong\u003e\n \u003cp\u003eSehen Sie sich die offizielle Allen \u0026amp; Unwin Seite für Aurora Rising: The Aurora Cycle 1 an.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.allenandunwin.com\/browse\/book\/Amie-Kaufman-and-Jay-Kristoff-Aurora-Rising%3A-The-Aurora-Cycle-1-9781761069093\" rel=\"noopener\" target=\"_blank\"\u003eAurora Rising ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003ePinlord kundenspezifische Produkte\u003c\/strong\u003e\n \u003cp\u003eDurchsuchen Sie maßgeschneiderte Merchandise-Optionen für Verlage, Autoren, Fan-Kampagnen und Buchvorstellungen.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eKundenspezifische Produkte durchsuchen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003ePinlord Produktkatalog\u003c\/strong\u003e\n \u003cp\u003eEntdecken Sie Produktideen für Buchvorstellungen, Autorenkampagnen, Buchhandlungen und Verlagsveranstaltungen.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eProduktkatalog ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eKundenspezifische Emaille-Anstecker\u003c\/strong\u003e\n \u003cp\u003ePremium-Sammlerstücke für Buchvorstellungen, Fandoms, Autoren-Events und Verlagskampagnen.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eKundenspezifische Emaille-Anstecker ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003ePinlord ethische Standards\u003c\/strong\u003e\n \u003cp\u003eErfahren Sie, wie Pinlord die verantwortungsvolle Produktion kundenspezifischer Produkte angeht.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eEthische Standards lesen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-products\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eVerwandte Produkte\u003c\/p\u003e\n\n\n \u003ch2\u003eKundenspezifische Produkte für Verlage, Autoren und Buchvorstellungskampagnen\u003c\/h2\u003e\n\n\n \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eKundenspezifische Emaille-Anstecker\u003c\/strong\u003e\n \u003cp\u003eSammlerprodukte für Buchvorstellungen, Fandoms, Buchhandlungen, Autoren-Events und Lesergemeinschaften.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eKundenspezifische Emaille-Anstecker ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eKundenspezifische Aufkleber\u003c\/strong\u003e\n \u003cp\u003ePreiswerte thematische Produkte für Buchboxen, Launch-Pakete, Autoren-Mailings und Leser-Gewinnspiele.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eKundenspezifische Aufkleber ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eKundenspezifische Patches\u003c\/strong\u003e\n \u003cp\u003eRobuste Sammlerprodukte für Taschen, Jacken, Fanbekleidung und Verlags-Merchandise-Pakete.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eKundenspezifische Patches ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eKundenspezifische Acryl-Anhänger und Schlüsselanhänger\u003c\/strong\u003e\n \u003cp\u003eNützliche Accessoires für Autoren-Events, Buchhandelskampagnen, Fan-Geschenke und Buchvorstellungs-Bundles.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eKundenspezifische Schlüsselanhänger ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eKundenspezifische Bekleidung\u003c\/strong\u003e\n \u003cp\u003eTragbare Merchandise-Artikel für Verlagsteams, Autorentouren, Fan-Events und Launch-Kampagnen.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-apparel-goods\" rel=\"noopener\" target=\"_blank\"\u003eKundenspezifische Bekleidung ansehen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-resource\"\u003e\n\n \u003cstrong\u003eKundenspezifische ethische Produkte\u003c\/strong\u003e\n \u003cp\u003eDurchsuchen Sie Pinlords vollständiges Angebot an kundenspezifischen Produkten für Verlage, Autoren, Künstler und Kreative.\u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAlle Produkte durchsuchen →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-why\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eWarum Verlage Pinlord wählen\u003c\/p\u003e\n\n\n \u003ch2\u003eWarum Verlage, Autoren und kreative Geschichtenerzähler mit Pinlord zusammenarbeiten\u003c\/h2\u003e\n\n\n \u003cp\u003e\n Verlagskampagnen benötigen Merchandise-Partner, die Geschichtenwelten, Fan-Begeisterung, den Zeitpunkt der Veröffentlichung, Qualität und Nachhaltigkeit verstehen. Pinlord hilft Autoren und Verlagen, Bücher in immersive Merchandise-Erlebnisse zu verwandeln.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-grid\"\u003e\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eKreative Zusammenarbeit\u003c\/strong\u003e\n \u003cp\u003eVerwandlung von Büchern, Charakteren und Geschichtenwelten in immersive Kampagnenprodukte und Launch-Events.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eKundenspezifisches Merchandise-Design\u003c\/strong\u003e\n \u003cp\u003eUnterstützung von Emaille-Ansteckern, Patches, Lesezeichen, Aufklebern, Acryl-Anhängern, Bekleidung und Buchvorstellungsprodukten.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eEthische Fertigung\u003c\/strong\u003e\n \u003cp\u003eUnterstützung von Verlagen bei der Herstellung von Merchandise durch verantwortungsvolle und transparente Produktionswege.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-card\"\u003e\n\n \u003cstrong\u003eEnd-to-End Launch-Support\u003c\/strong\u003e\n \u003cp\u003eHilfe bei Produktstrategie, Design, Produktion, Verpackung und Lieferung für Buchkampagnen.\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"pinlord-project-actions\"\u003e\n\n \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eUnsere ethischen Standards lesen\u003c\/a\u003e\n \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/yourstuffmade-pty-ltd\/\" rel=\"noopener\" target=\"_blank\"\u003eB Corp Profil ansehen\u003c\/a\u003e\n \u003c\/div\u003e\n\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-dropdowns pinlord-reveal\" id=\"pinlord-project-faqs\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eFAQs\u003c\/p\u003e\n\n\n \u003ch2\u003eHäufig gestellte Fragen zu kundenspezifischem Buchvorstellungs-Merchandise\u003c\/h2\u003e\n\n\n \u003cdetails open\u003e\n \u003csummary\u003eWas war das Allen \u0026amp; Unwin x Pinlord Projekt?\u003c\/summary\u003e\n \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n\n \u003cp\u003e\n Das Allen \u0026amp; Unwin x Pinlord Projekt war eine kundenspezifische Zusammenarbeit im Bereich Verlags-Merchandise für die Buchvorstellung von Aurora Rising, die sich auf nachhaltige Produkte, Fan-Engagement und immersive Launch-Erlebnisse konzentrierte.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/details\u003e\n\n \u003cdetails\u003e\n \u003csummary\u003eWas hat Pinlord für Aurora Rising erstellt?\u003c\/summary\u003e\n \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n\n \u003cp\u003e\n Pinlord unterstützte Branding, kreative Leitung, kundenspezifisches Produktdesign, nachhaltige Fertigung, strategische Beratung und Launch-Merchandise, inspiriert vom Aurora Rising-Universum.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/details\u003e\n\n \u003cdetails\u003e\n \u003csummary\u003eWarum ist kundenspezifisches Merchandise für Buchvorstellungen nützlich?\u003c\/summary\u003e\n \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n\n \u003cp\u003e\n Kundenspezifisches Merchandise hilft Verlagen, Vorfreude aufzubauen, das Engagement der Leser zu vertiefen, Fan-Erinnerungsstücke zu schaffen, Buchhandelskampagnen zu unterstützen und Buchveröffentlichungen zu unvergesslicheren Launch-Momenten zu machen.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/details\u003e\n\n \u003cdetails\u003e\n \u003csummary\u003eWelche Produkte eignen sich am besten für Verlagskampagnen?\u003c\/summary\u003e\n \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n\n \u003cp\u003e\n Gute Optionen sind kundenspezifische Emaille-Anstecker, Aufkleber, Patches, Acryl-Anhänger, Lesezeichen, Bekleidung, Verpackungen, Launch-Kits, Event-Produkte und Merchandise für Autorentouren.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/details\u003e\n\n \u003cdetails\u003e\n \u003csummary\u003eKann Pinlord nachhaltiges Buchvorstellungs-Merchandise unterstützen?\u003c\/summary\u003e\n \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n\n \u003cp\u003e\n Ja. Pinlord kann Verlagen und Autoren helfen, kundenspezifisches Merchandise durch ethische Fertigung, nachhaltige Produktplanung und qualitätsorientierte Produktion zu erstellen.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/details\u003e\n\n \u003cdetails\u003e\n \u003csummary\u003eWie starten wir ein kundenspezifisches Verlags-Merchandise-Projekt mit Pinlord?\u003c\/summary\u003e\n \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n\n \u003cp\u003e\n Beginnen Sie damit, uns Ihr Buch, Ihre Zielgruppe, das Veröffentlichungsdatum, Produktideen, Kunstwerke, die Menge, den Lieferort und den Budgetrahmen mitzuteilen. Pinlord kann dann Produktoptionen und die nächsten Produktionsschritte empfehlen.\n \u003c\/p\u003e\n\n \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAngebot für Buchvorstellungs-Merchandise anfordern →\u003c\/a\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/details\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"pinlord-project-contact pinlord-reveal\"\u003e\n \u003cp class=\"pinlord-project-kicker\"\u003eLassen Sie uns zusammenarbeiten\u003c\/p\u003e\n\n\n \u003ch2\u003eErstellen Sie individuelles Buchvorstellungs-Merchandise, an das sich Ihre Leser erinnern werden\u003c\/h2\u003e\n\n\n \u003cp\u003e\n Die Zusammenarbeit zwischen Allen \u0026amp; Unwin und Pinlord zeigt, wie Storytelling, Design und nachhaltige Fertigung Verlagen helfen können, Buchvorstellungen in reichhaltigere Leseerlebnisse zu verwandeln.\n \u003c\/p\u003e\n\n\n \u003cp\u003e\n Egal, ob Sie einen Jugendroman, eine Autorentour, eine Buchhandelskampagne, eine Fantasy-Serie, eine Abo-Box oder ein Verlagsereignis starten, Pinlord kann Ihnen helfen, kundenspezifische Produkte zu erstellen, die Fans begeistern und die Leserbindung stärken.\n \u003c\/p\u003e\n\n\n \u003cdiv class=\"pinlord-project-actions\"\u003e\n\n \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eEin Buchvorstellungsprojekt starten\u003c\/a\u003e\n \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eProduktkatalog ansehen\u003c\/a\u003e\n \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"mailto:hi@pinlord.com\" rel=\"noopener\" target=\"_blank\"\u003ePinlord eine E-Mail senden\u003c\/a\u003e\n \u003c\/div\u003e\n\n\n \u003cp class=\"pinlord-project-note\"\u003e\n #Pinlord #AllenAndUnwin #AuroraRising #Buchvorstellung #Verlagsmerchandise #NachhaltigesMerch #BCorpZertifiziert #YAAutoren #KreativeZusammenarbeit #GeschichtenerzählenDurchDesign #Buchliebhaber #EthischeProduktion #Verlagsinnovation\n \u003c\/p\u003e\n\n \u003c\/section\u003e\n\n \u003c\/div\u003e\n\n\u003c\/article\u003e\n\n\u003cdiv class=\"pinlord-lightbox\" id=\"pinlordProjectLightbox\" aria-hidden=\"true\"\u003e\n\n \u003cdiv class=\"pinlord-lightbox-inner\"\u003e\n\n \u003cbutton class=\"pinlord-lightbox-close\" type=\"button\" aria-label=\"Vergrößertes Bild schließen\"\u003e×\u003c\/button\u003e\n \u003cimg class=\"pinlord-lightbox-img\" alt=\"Erweitertes Allen and Unwin Aurora Rising Projektgaleriebild\"\u003e\n \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cscript\u003e\n (function () {\n var lightbox = document.getElementById('pinlordProjectLightbox');\n if (!lightbox) return;\n\n var lightboxImg = lightbox.querySelector('.pinlord-lightbox-img');\n var closeBtn = lightbox.querySelector('.pinlord-lightbox-close');\n var galleryButtons = document.querySelectorAll('.pinlord-project-gallery-item[data-full]');\n\n function openLightbox(src, alt) {\n lightboxImg.src = src;\n lightboxImg.alt = alt || 'Expanded Allen and Unwin Aurora Rising project gallery image';\n lightbox.classList.add('is-open');\n lightbox.setAttribute('aria-hidden', 'false');\n document.documentElement.style.overflow = 'hidden';\n }\n\n function closeLightbox() {\n lightbox.classList.remove('is-open');\n lightbox.setAttribute('aria-hidden', 'true');\n lightboxImg.src = '';\n document.documentElement.style.overflow = '';\n }\n\n galleryButtons.forEach(function (button) {\n button.addEventListener('click', function () {\n var img = button.querySelector('img');\n openLightbox(button.getAttribute('data-full'), img ? img.alt : '');\n });\n });\n\n closeBtn.addEventListener('click', closeLightbox);\n\n lightbox.addEventListener('click', function (event) {\n if (event.target === lightbox) {\n closeLightbox();\n }\n });\n\n document.addEventListener('keydown', function (event) {\n if (event.key === 'Escape' \u0026\u0026 lightbox.classList.contains('is-open')) {\n closeLightbox();\n }\n });\n\n var revealItems = document.querySelectorAll('.pinlord-reveal');\n\n if ('IntersectionObserver' in window) {\n var observer = new IntersectionObserver(function (entries) {\n entries.forEach(function (entry) {\n if (entry.isIntersecting) {\n entry.target.classList.add('is-visible');\n observer.unobserve(entry.target);\n }\n });\n }, { threshold: 0.12 });\n\n revealItems.forEach(function (item) {\n observer.observe(item);\n });\n } else {\n revealItems.forEach(function (item) {\n item.classList.add('is-visible');\n });\n }\n })();\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Allen \u0026 Unwin x Pinlord: Custom Sustainable Merchandise for the Aurora Rising Book Launch\",\n \"description\": \"See how Pinlord helped Allen \u0026 Unwin launch Aurora Rising with custom sustainable publishing merchandise, book launch products and fan engagement.\",\n \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\",\n \"author\": {\n \"@type\": \"Organization\",\n \"name\": \"Pinlord\"\n },\n \"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Pinlord\",\n \"url\": \"https:\/\/pinlord.com\"\n },\n \"mainEntityOfPage\": {\n \"@type\": \"WebPage\",\n \"@id\": \"https:\/\/pinlord.com\/products\/allen-unwin-aurora-rising-book-launch-merchandise\"\n },\n \"about\": [\n \"Allen and Unwin custom merchandise\",\n \"Aurora Rising merchandise\",\n \"book launch merchandise\",\n \"publishing merchandise\",\n \"YA book launch\",\n \"sustainable book merchandise\",\n \"ethical manufacturing\"\n ]\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"FAQPage\",\n \"mainEntity\": [\n {\n \"@type\": \"Question\",\n \"name\": \"What was the Allen \u0026 Unwin x Pinlord project?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"The Allen \u0026 Unwin x Pinlord project was a custom publishing merchandise collaboration for the Aurora Rising book launch, focused on sustainable products, fan engagement and immersive launch experiences.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"What did Pinlord create for Aurora Rising?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Pinlord supported branding, creative direction, custom product design, sustainable manufacturing, strategic consultation and launch merchandise inspired by the Aurora Rising universe.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"Why is custom merchandise useful for book launches?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Custom merchandise helps publishers build anticipation, deepen reader engagement, create fan keepsakes, support bookstore campaigns and turn book releases into more memorable launch moments.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"What products work best for publishing campaigns?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Strong options include custom enamel pins, stickers, patches, acrylic charms, bookmarks, apparel, packaging, launch kits, event products and author tour merchandise.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"Can Pinlord support sustainable book launch merchandise?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Yes. 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