{"product_id":"adidas-x-pinlord-custom-merchandise-for-a-global-brand-moment","title":"Adidas x Pinlord: Merchandising Personalizzato per un Momento Globale del Brand","description":"\u003cstyle\u003e\n  html {\n    scroll-behavior: smooth;\n  }\n\n  html.pinlord-project-page body .product,\n  body.pinlord-project-page .product,\n  body:has(.pinlord-project) .product,\n  html.pinlord-project-page body .product.grid,\n  body.pinlord-project-page .product.grid,\n  body:has(.pinlord-project) .product.grid,\n  html.pinlord-project-page body .product__info-wrapper,\n  body.pinlord-project-page .product__info-wrapper,\n  body:has(.pinlord-project) .product__info-wrapper,\n  html.pinlord-project-page body .product__info-container,\n  body.pinlord-project-page .product__info-container,\n  body:has(.pinlord-project) .product__info-container,\n  html.pinlord-project-page body .product__description,\n  body.pinlord-project-page .product__description,\n  body:has(.pinlord-project) .product__description,\n  html.pinlord-project-page body .rte,\n  body.pinlord-project-page .rte,\n  body:has(.pinlord-project) .rte {\n    display: block !important;\n    width: 100% !important;\n    max-width: none !important;\n    min-width: 0 !important;\n    padding-left: 0 !important;\n    padding-right: 0 !important;\n  }\n\n  html.pinlord-project-page body .product__media-wrapper,\n  body.pinlord-project-page .product__media-wrapper,\n  body:has(.pinlord-project) .product__media-wrapper,\n  html.pinlord-project-page body .product__media-gallery,\n  body.pinlord-project-page .product__media-gallery,\n  body:has(.pinlord-project) .product__media-gallery,\n  html.pinlord-project-page body media-gallery,\n  body.pinlord-project-page media-gallery,\n  body:has(.pinlord-project) media-gallery,\n  html.pinlord-project-page body .product__title,\n  body.pinlord-project-page .product__title,\n  body:has(.pinlord-project) .product__title,\n  html.pinlord-project-page body .price,\n  body.pinlord-project-page .price,\n  body:has(.pinlord-project) .price,\n  html.pinlord-project-page body .product-form,\n  body.pinlord-project-page .product-form,\n  body:has(.pinlord-project) .product-form,\n  html.pinlord-project-page body product-form,\n  body.pinlord-project-page product-form,\n  body:has(.pinlord-project) product-form,\n  html.pinlord-project-page body variant-selects,\n  body.pinlord-project-page variant-selects,\n  body:has(.pinlord-project) variant-selects,\n  html.pinlord-project-page body .shopify-payment-button,\n  body.pinlord-project-page .shopify-payment-button,\n  body:has(.pinlord-project) .shopify-payment-button,\n  html.pinlord-project-page body .product__tax,\n  body.pinlord-project-page .product__tax,\n  body:has(.pinlord-project) .product__tax,\n  html.pinlord-project-page body .product__inventory,\n  body.pinlord-project-page .product__inventory,\n  body:has(.pinlord-project) .product__inventory,\n  html.pinlord-project-page body .product__sku,\n  body.pinlord-project-page .product__sku,\n  body:has(.pinlord-project) .product__sku,\n  html.pinlord-project-page body .share-button,\n  body.pinlord-project-page .share-button,\n  body:has(.pinlord-project) .share-button {\n    display: none !important;\n  }\n\n  .pinlord-project {\n    --ysm-green: #2e6b4a;\n    --ysm-dark: #1f2a22;\n    --ysm-muted: #637166;\n    --ysm-border: #d8ded6;\n    --ysm-soft: #eef4ed;\n    --ysm-cream: #f7f8f4;\n    color: var(--ysm-dark);\n    line-height: 1.65;\n    width: min(1120px, calc(100vw - 36px));\n    max-width: 1120px;\n    margin: 0 auto;\n    font-family: inherit;\n  }\n\n  .pinlord-project * {\n    box-sizing: border-box;\n  }\n\n  .pinlord-project-wrap {\n    width: 100%;\n    max-width: 1120px;\n    margin: 0 auto;\n    padding: 0;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-section,\n  .pinlord-project-dropdowns,\n  .pinlord-project-contact {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 22px;\n    margin-bottom: 16px;\n    box-shadow: 0 4px 14px rgba(31, 42, 34, 0.04);\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-contact {\n    background:\n      radial-gradient(circle at 8% 12%, rgba(167, 201, 87, .22), transparent 32%),\n      radial-gradient(circle at 92% 18%, rgba(46, 107, 74, .10), transparent 28%),\n      var(--ysm-cream);\n  }\n\n  .pinlord-project-hero {\n    margin-top: 18px;\n  }\n\n  .pinlord-project-hero::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    pointer-events: none;\n    background: linear-gradient(120deg, transparent 0%, rgba(255, 255, 255, .6) 45%, transparent 70%);\n    transform: translateX(-120%);\n    animation: pinlordShimmer 7s ease-in-out infinite;\n  }\n\n  @keyframes pinlordShimmer {\n    0%, 55% {\n      transform: translateX(-120%);\n    }\n\n    75%, 100% {\n      transform: translateX(120%);\n    }\n  }\n\n  .pinlord-project-hero-grid {\n    display: grid;\n    grid-template-columns: minmax(0, 1.02fr) minmax(320px, .98fr);\n    gap: 22px;\n    align-items: center;\n    position: relative;\n    z-index: 1;\n  }\n\n  .pinlord-project h1,\n  .pinlord-project h2,\n  .pinlord-project h3 {\n    color: var(--ysm-dark);\n    line-height: 1.16;\n    margin-top: 0;\n    word-break: normal;\n    overflow-wrap: normal;\n  }\n\n  .pinlord-project h1 {\n    font-size: clamp(34px, 5vw, 58px);\n    letter-spacing: -0.04em;\n    margin-bottom: 14px;\n  }\n\n  .pinlord-project h2 {\n    font-size: 30px;\n    margin-bottom: 10px;\n    letter-spacing: -0.02em;\n  }\n\n  .pinlord-project h3 {\n    font-size: 21px;\n    margin-bottom: 10px;\n  }\n\n  .pinlord-project p:last-child,\n  .pinlord-project ul:last-child,\n  .pinlord-project ol:last-child {\n    margin-bottom: 0;\n  }\n\n  .pinlord-project-kicker {\n    color: var(--ysm-green);\n    font-weight: 900;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    font-size: 12px;\n    margin: 0 0 8px;\n  }\n\n  .pinlord-project-intro {\n    font-size: 18px;\n    color: #3f4f42;\n    margin-bottom: 12px;\n  }\n\n  .pinlord-project-muted {\n    color: var(--ysm-muted);\n  }\n\n  .pinlord-project-actions {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    margin-top: 18px;\n  }\n\n  .pinlord-project-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 999px;\n    padding: 12px 16px;\n    font-size: 14px;\n    font-weight: 900;\n    line-height: 1.2;\n    text-decoration: none;\n    border: 1px solid transparent;\n    transition: transform .18s ease, box-shadow .18s ease, background .18s ease;\n  }\n\n  .pinlord-project-button:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 8px 20px rgba(31, 42, 34, 0.14);\n  }\n\n  .pinlord-project-button-primary {\n    background: var(--ysm-green) !important;\n    color: #ffffff !important;\n    border-color: var(--ysm-green) !important;\n    -webkit-text-fill-color: #ffffff !important;\n  }\n\n  .pinlord-project-button-secondary {\n    background: #ffffff !important;\n    color: var(--ysm-dark) !important;\n    border-color: var(--ysm-border) !important;\n    -webkit-text-fill-color: var(--ysm-dark) !important;\n  }\n\n  .pinlord-project a.pinlord-project-button,\n  .pinlord-project a.pinlord-project-button:visited,\n  .pinlord-project a.pinlord-project-button:hover,\n  .pinlord-project a.pinlord-project-button:focus,\n  .pinlord-project a.pinlord-project-button:active {\n    text-decoration: none !important;\n  }\n\n  .pinlord-project-hero-image {\n    margin: 0;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 18px;\n    overflow: hidden;\n    padding: 10px;\n    position: relative;\n    transition: transform .22s ease, box-shadow .22s ease;\n  }\n\n  .pinlord-project-hero-image:hover {\n    transform: translateY(-3px) rotate(-.3deg);\n    box-shadow: 0 18px 38px rgba(31, 42, 34, 0.12);\n  }\n\n  .pinlord-project-hero-image-main {\n    width: 100%;\n    height: auto;\n    min-height: 360px;\n    display: block;\n    border-radius: 14px;\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-caption {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 8px;\n  }\n\n  .pinlord-project-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-three-grid {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-card,\n  .pinlord-project-resource {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 14px;\n    padding: 14px;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-card:hover,\n  .pinlord-project-resource:hover {\n    transform: translateY(-3px);\n    border-color: #a7c957;\n    box-shadow: 0 12px 24px rgba(31, 42, 34, .08);\n  }\n\n  .pinlord-project-card strong,\n  .pinlord-project-resource strong {\n    display: block;\n    color: var(--ysm-green);\n    font-size: 14px;\n    margin-bottom: 4px;\n  }\n\n  .pinlord-project-card p,\n  .pinlord-project-resource p {\n    display: block;\n    color: var(--ysm-muted);\n    font-size: 14px;\n    line-height: 1.45;\n    margin: 0;\n  }\n\n  .pinlord-project-highlight {\n    background: var(--ysm-soft);\n    border: 1px solid #a7c957;\n    border-radius: 16px;\n    padding: 16px;\n    margin-top: 14px;\n    transition: transform .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-highlight:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 10px 22px rgba(46, 107, 74, .10);\n  }\n\n  .pinlord-project-highlight strong {\n    color: var(--ysm-green);\n  }\n\n  .pinlord-project-feature {\n    display: grid;\n    grid-template-columns: minmax(260px, 0.9fr) minmax(0, 1.1fr);\n    gap: 18px;\n    align-items: center;\n    margin-top: 16px;\n    background:\n      radial-gradient(circle at 15% 10%, rgba(167, 201, 87, .20), transparent 28%),\n      var(--ysm-cream);\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px;\n  }\n\n  .pinlord-project-feature img {\n    width: 100%;\n    height: auto;\n    display: block;\n    border-radius: 14px;\n    border: 1px solid var(--ysm-border);\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    transition: transform .25s ease, box-shadow .25s ease;\n  }\n\n  .pinlord-project-feature:hover img {\n    transform: scale(1.015);\n    box-shadow: 0 14px 28px rgba(31, 42, 34, .12);\n  }\n\n  .pinlord-project-feature-icons {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-top: 14px;\n  }\n\n  .pinlord-project-feature-icon {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    color: #3f4f42;\n    border-radius: 999px;\n    padding: 7px 10px;\n    font-size: 13px;\n    font-weight: 800;\n    transition: transform .18s ease, border-color .18s ease;\n  }\n\n  .pinlord-project-feature-icon:hover {\n    transform: translateY(-2px);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery {\n    display: grid;\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-gallery-item {\n    appearance: none;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 16px;\n    padding: 8px;\n    overflow: hidden;\n    margin: 0;\n    cursor: zoom-in;\n    display: block;\n    width: 100%;\n    position: relative;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-gallery-item::after {\n    content: \"Click to enlarge\";\n    position: absolute;\n    left: 14px;\n    right: 14px;\n    bottom: 14px;\n    background: rgba(31, 42, 34, .86);\n    color: #ffffff;\n    font-size: 12px;\n    font-weight: 900;\n    text-align: center;\n    border-radius: 999px;\n    padding: 6px 8px;\n    opacity: 0;\n    transform: translateY(8px);\n    transition: opacity .2s ease, transform .2s ease;\n    pointer-events: none;\n  }\n\n  .pinlord-project-gallery-item:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 16px 28px rgba(31, 42, 34, .12);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery-item:hover::after {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .pinlord-project-gallery-item img {\n    width: 100%;\n    height: auto;\n    min-height: 190px;\n    display: block;\n    border-radius: 12px;\n    aspect-ratio: 1 \/ 1;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    transition: transform .25s ease, filter .25s ease;\n  }\n\n  .pinlord-project-gallery-item:hover img {\n    transform: scale(1.045);\n    filter: saturate(1.08) contrast(1.03);\n  }\n\n  .pinlord-project-table-wrap {\n    overflow-x: auto;\n    margin-top: 14px;\n    border: 1px solid var(--ysm-border);\n    border-radius: 16px;\n    background: #ffffff;\n  }\n\n  .pinlord-project-table {\n    width: 100%;\n    border-collapse: collapse;\n    min-width: 720px;\n  }\n\n  .pinlord-project-table th,\n  .pinlord-project-table td {\n    text-align: left;\n    padding: 13px 14px;\n    border-bottom: 1px solid var(--ysm-border);\n    font-size: 14px;\n    vertical-align: top;\n  }\n\n  .pinlord-project-table th {\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n  }\n\n  .pinlord-project-table td {\n    color: #3f4f42;\n  }\n\n  .pinlord-project-table tr {\n    transition: background .18s ease;\n  }\n\n  .pinlord-project-table tbody tr:hover {\n    background: #f7f8f4;\n  }\n\n  .pinlord-project-table tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .pinlord-project-dropdowns details {\n    border: 1px solid var(--ysm-border);\n    border-radius: 15px;\n    overflow: hidden;\n    background: #ffffff;\n    transition: border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-dropdowns details:hover {\n    border-color: #a7c957;\n    box-shadow: 0 10px 22px rgba(31, 42, 34, .05);\n  }\n\n  .pinlord-project-dropdowns details + details {\n    margin-top: 10px;\n  }\n\n  .pinlord-project-dropdowns summary {\n    cursor: pointer;\n    list-style: none;\n    padding: 14px 16px;\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n    position: relative;\n    padding-right: 48px;\n  }\n\n  .pinlord-project-dropdowns summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .pinlord-project-dropdowns summary::after {\n    content: \"+\";\n    position: absolute;\n    right: 16px;\n    top: 50%;\n    transform: translateY(-50%);\n    color: var(--ysm-green);\n    font-size: 22px;\n    font-weight: 900;\n    line-height: 1;\n  }\n\n  .pinlord-project-dropdowns details[open] summary::after {\n    content: \"–\";\n  }\n\n  .pinlord-project-dropdown-content {\n    padding: 16px;\n    background: #ffffff;\n    border-top: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-link {\n    color: var(--ysm-green);\n    font-weight: 900;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .pinlord-project-note {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 10px;\n  }\n\n  .pinlord-lightbox {\n    position: fixed;\n    inset: 0;\n    z-index: 999999;\n    background: rgba(10, 15, 12, .88);\n    display: none;\n    align-items: center;\n    justify-content: center;\n    padding: 22px;\n  }\n\n  .pinlord-lightbox.is-open {\n    display: flex;\n  }\n\n  .pinlord-lightbox-inner {\n    position: relative;\n    width: min(1100px, 94vw);\n    max-height: 92vh;\n    animation: pinlordLightboxIn .18s ease both;\n  }\n\n  @keyframes pinlordLightboxIn {\n    from {\n      opacity: 0;\n      transform: scale(.96) translateY(8px);\n    }\n\n    to {\n      opacity: 1;\n      transform: scale(1) translateY(0);\n    }\n  }\n\n  .pinlord-lightbox-img {\n    width: 100%;\n    max-height: 86vh;\n    object-fit: contain;\n    display: block;\n    background: #ffffff;\n    border-radius: 18px;\n    border: 1px solid rgba(255,255,255,.25);\n    box-shadow: 0 30px 70px rgba(0,0,0,.40);\n  }\n\n  .pinlord-lightbox-close {\n    position: absolute;\n    top: -14px;\n    right: -14px;\n    width: 42px;\n    height: 42px;\n    border: 0;\n    border-radius: 999px;\n    background: #ffffff;\n    color: var(--ysm-dark);\n    font-size: 24px;\n    line-height: 1;\n    font-weight: 900;\n    cursor: pointer;\n    box-shadow: 0 8px 20px rgba(0,0,0,.28);\n  }\n\n  .pinlord-reveal {\n    opacity: 0;\n    transform: translateY(18px);\n    transition: opacity .55s ease, transform .55s ease;\n  }\n\n  .pinlord-reveal.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .pinlord-project *,\n    .pinlord-reveal,\n    .pinlord-project-hero::before {\n      animation: none !important;\n      transition: none !important;\n    }\n\n    .pinlord-reveal {\n      opacity: 1;\n      transform: none;\n    }\n  }\n\n  @media (max-width: 1040px) {\n    .pinlord-project-gallery {\n      grid-template-columns: repeat(3, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 920px) {\n    .pinlord-project-hero-grid,\n    .pinlord-project-grid,\n    .pinlord-project-feature {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-three-grid,\n    .pinlord-project-gallery {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 749px) {\n    .pinlord-project {\n      width: min(100%, calc(100vw - 24px));\n    }\n\n    .pinlord-project-hero,\n    .pinlord-project-section,\n    .pinlord-project-dropdowns,\n    .pinlord-project-contact {\n      padding: 18px;\n    }\n\n    .pinlord-project h1 {\n      font-size: 34px;\n    }\n\n    .pinlord-project h2 {\n      font-size: 25px;\n    }\n\n    .pinlord-project-three-grid,\n    .pinlord-project-gallery {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-button {\n      width: 100%;\n    }\n\n    .pinlord-project-hero-image-main,\n    .pinlord-project-gallery-item img {\n      min-height: 220px;\n    }\n\n    .pinlord-lightbox {\n      padding: 12px;\n    }\n\n    .pinlord-lightbox-close {\n      top: 8px;\n      right: 8px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003carticle class=\"pinlord-project\"\u003e\n  \u003cdiv class=\"pinlord-project-wrap\"\u003e\n\n    \u003csection class=\"pinlord-project-hero pinlord-reveal\"\u003e\n      \u003cdiv class=\"pinlord-project-hero-grid\"\u003e\n        \u003cdiv\u003e\n          \u003cp class=\"pinlord-project-kicker\"\u003eProgetto di attivazione del brand\u003c\/p\u003e\n\n          \u003ch1\u003eAdidas x Pinlord: Merchandising personalizzato per un momento globale del brand\u003c\/h1\u003e\n\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            Adidas ha collaborato con Pinlord e l’agenzia creativa Andpeople per lanciare la scarpa da skate Adidas 3MC tramite un’attivazione di skateboarding incentrata sulla comunità, supportata da merchandising personalizzato, gadget brandizzati e produzione di eventi guidata dalla cultura.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            Il progetto ha trasformato un lotto di fabbrica vuoto in un’esperienza ispirata a uno skatepark con arte graffiti, musica dal vivo, insegne al neon, merchandising brandizzato e narrazione della cultura skate. Pinlord ha contribuito a dare vita al lancio del prodotto attraverso consulenza creativa, design di prodotti personalizzati, produzione etica e supporto al merchandising della campagna.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-actions\"\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAvvia un progetto di merchandising personalizzato\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"#pinlord-project-overview\"\u003eVisualizza panoramica del progetto\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.adidas.com\/us\/3mc\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza Adidas 3MC\u003c\/a\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cfigure class=\"pinlord-project-hero-image\"\u003e\n          \u003cimg class=\"pinlord-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845219953.webp?v=1743679770\" alt=\"Progetto di merchandising personalizzato per il lancio della scarpa da skate Adidas 3MC realizzato da Pinlord\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n          \u003cfigcaption class=\"pinlord-project-caption\"\u003e\n            Merchandising per il lancio Adidas 3MC creato con Pinlord per un’attivazione brandizzata sulla cultura skate.\n          \u003c\/figcaption\u003e\n        \u003c\/figure\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-overview\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003ePanoramica del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eCome Pinlord ha aiutato Adidas a creare un’esperienza di lancio memorabile per le 3MC\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Il lancio delle Adidas 3MC richiedeva più di un semplice rilascio di prodotto standard. L’obiettivo era creare un’esperienza di skateboarding che fosse locale, creativa, fisica e guidata dalla comunità. Pinlord ha supportato l’attivazione con competenze su prodotti personalizzati, esecuzione creativa del merchandising e supporto pratico alla produzione.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eLa sfida\u003c\/strong\u003e\n          \u003cp\u003eCreare un’esperienza di lancio che collegasse la scarpa da skate Adidas 3MC con la vera cultura skate, lo stile di strada, l’energia della comunità e prodotti brandizzati tangibili.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eLa soluzione\u003c\/strong\u003e\n          \u003cp\u003eTrasformare un lotto di fabbrica vuoto in un’attivazione in stile skatepark con graffiti, musica, illuminazione al neon, gadget brandizzati e merchandising personalizzato.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eIl ruolo di Pinlord\u003c\/strong\u003e\n          \u003cp\u003eSupporto alla strategia di prodotto, produzione di merchandising brandizzato, esecuzione di giveaway per eventi, consulenza creativa e produzione personalizzata etica.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eIl risultato\u003c\/strong\u003e\n          \u003cp\u003eUn momento di lancio più forte che ha collegato Adidas con skater, artisti, partner retail, fan e la più ampia comunità streetwear.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-activation\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eLa cultura skate in azione\u003c\/p\u003e\n\n      \u003ch2\u003eTrasformare uno spazio vuoto in un lancio ispirato a uno skatepark\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-feature\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845187185.webp?v=1743679773\" alt=\"Evento indoor Adidas 3MC con rampe e skater\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n        \u003cdiv\u003e\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            L’attivazione ha riunito skater, artisti, appassionati di musica e pubblico streetwear per un’esperienza di lancio fisica.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            Invece di affidarsi a una classica esposizione retail, il progetto ha utilizzato un ambiente da skate in stile magazzino per rendere il lancio delle Adidas 3MC più autentico, energico e guidato dalla comunità.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-feature-icons\"\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eSkateboarding\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eMusica dal vivo\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eArte graffiti\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eAttivazione retail\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003ePerché ha funzionato:\u003c\/strong\u003e il lancio era in linea con il prodotto. Una scarpa da skate pensata per la cultura dello skate è stata presentata attraverso un’esperienza reale di skate, non una semplice esposizione commerciale generica.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-gallery\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eMedia del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eGalleria del progetto Adidas x Pinlord\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Il merchandise visivo, i dettagli brandizzati dell'evento e gli asset della campagna retail hanno reso il lancio delle Adidas 3MC più coinvolgente, memorabile e connesso alla comunità skate. Clicca su qualsiasi immagine per ingrandire.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-gallery\"\u003e\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845154417.webp?v=1743679767\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845154417.webp?v=1743679767\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 1\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845121649.webp?v=1743679768\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845121649.webp?v=1743679768\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 2\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845056113.webp?v=1743679772\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845056113.webp?v=1743679772\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 3\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845088881.webp?v=1743679769\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845088881.webp?v=1743679769\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 4\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845023345.webp?v=1743679767\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845023345.webp?v=1743679767\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 5\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844990577.webp?v=1743679770\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844990577.webp?v=1743679770\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 6\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844957809.webp?v=1743679787\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844957809.webp?v=1743679787\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 7\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844925041.webp?v=1743679775\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844925041.webp?v=1743679775\" alt=\"Immagine progetto merchandise personalizzato Adidas 3MC 8\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-deliverables\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eConsegne del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eCosa ha contribuito Pinlord al lancio delle Adidas 3MC\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Il ruolo di Pinlord ha combinato pensiero creativo sul prodotto con esecuzione pratica della produzione. L'obiettivo era creare merchandise personalizzato che fosse in linea con l'identità visiva di Adidas, il pubblico skate e l'energia dell'evento.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-table-wrap\"\u003e\n        \u003ctable class=\"pinlord-project-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth\u003eConsegna\u003c\/th\u003e\n              \u003cth\u003eScopo\u003c\/th\u003e\n              \u003cth\u003ePerché era importante\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eOmaggi brandizzati\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eFornire ai partecipanti omaggi tangibili dall'evento.\u003c\/td\u003e\n              \u003ctd\u003eHa dato al lancio una vita più lunga oltre il giorno dell'evento.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eMerchandise personalizzato\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreare prodotti connessi all'identità skate delle Adidas 3MC.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato a tradurre la campagna in articoli indossabili e condivisibili.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eSupporto al design del prodotto\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eRaffinare le idee di prodotto affinché funzionassero per produzione, brand e pubblico.\u003c\/td\u003e\n              \u003ctd\u003eHa mantenuto il merchandise pratico, di alta qualità e in linea con il lancio.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eGuida al prototipaggio\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eSupportare lo sviluppo del prodotto dall'idea creativa al prodotto producibile.\u003c\/td\u003e\n              \u003ctd\u003eHa ridotto i rischi e migliorato i risultati finali.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eProduzione etica\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eProdurre prodotti della campagna con standard di produzione responsabile.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato l'attivazione del brand a rispettare le aspettative moderne riguardo l'etica produttiva.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eServizi di consulenza\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eAllineare design, prodotto, produzione e consegna alle necessità della campagna.\u003c\/td\u003e\n              \u003ctd\u003eHa reso il progetto più facile da eseguire tra esigenze creative e retail.\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-retail\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eSupporto per campagne retail\u003c\/p\u003e\n\n      \u003ch2\u003eEstendere la collaborazione Adidas x Pinlord oltre il lancio\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Dopo l'evento di lancio delle 3MC, Adidas ha continuato a collaborare con Pinlord per merchandise personalizzato esclusivo per campagne retail con City Beach Australia e Foot Locker.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCampagna City Beach Australia\u003c\/strong\u003e\n          \u003cp\u003eIl merchandise personalizzato ha supportato un pubblico retail legato alla cultura surf, skate, streetwear e lifestyle giovanile.\u003c\/p\u003e\n          \u003cp style=\"margin-top: 10px;\"\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.citybeach.com\/au\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita City Beach Australia →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCampagna Foot Locker\u003c\/strong\u003e\n          \u003cp\u003eIl merchandise retail ha supportato la presenza di Adidas nel settore sneaker e streetwear attraverso un importante canale di vendita di calzature.\u003c\/p\u003e\n          \u003cp style=\"margin-top: 10px;\"\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.footlocker.com.au\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita Foot Locker Australia →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eLezione per il retail:\u003c\/strong\u003e il merchandise personalizzato funziona meglio quando supporta l'intero percorso della campagna — evento di lancio, attivazione retail, omaggi per i clienti e memoria del brand a lungo termine.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-results\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eRisultati del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eCosa ha offerto il progetto Adidas 3MC\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEsperienza di lancio più forte\u003c\/strong\u003e\n          \u003cp\u003eL'attivazione in stile skatepark ha reso il lancio delle Adidas 3MC coinvolgente, rilevante e guidato dalla comunità.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eMerchandising più significativo\u003c\/strong\u003e\n          \u003cp\u003eI prodotti personalizzati sono diventati parte della storia della campagna invece di sembrare semplici articoli promozionali generici.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEstensione della campagna retail\u003c\/strong\u003e\n          \u003cp\u003eIl merchandising successivo ha supportato le campagne Adidas con City Beach Australia e Foot Locker.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eAllineamento con la cultura skate\u003c\/strong\u003e\n          \u003cp\u003eIl lancio del prodotto ha riflettuto l’energia creativa, fisica e visiva della comunità skate.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eSupporto alla produzione etica\u003c\/strong\u003e\n          \u003cp\u003ePinlord ha aiutato a collegare la visione creativa con una produzione personalizzata responsabile.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eMemorabilità del brand\u003c\/strong\u003e\n          \u003cp\u003eOmaggio, abbigliamento e prodotti personalizzati hanno creato continui ricordi dell’esperienza di lancio.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-brand-links\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eLink rilevanti a brand e campagne\u003c\/p\u003e\n\n      \u003ch2\u003eEsplora i brand, i prodotti e il contesto della campagna\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCollezione Adidas 3MC\u003c\/strong\u003e\n          \u003cp\u003eEsplora la collezione di scarpe da skate 3MC di Adidas e prodotti skate correlati.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.adidas.com\/us\/3mc\" rel=\"noopener\" target=\"_blank\"\u003eVisita Adidas 3MC →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eScarpe da skate Adidas\u003c\/strong\u003e\n          \u003cp\u003eEsplora calzature da skate Adidas e categorie di prodotti correlate.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.adidas.com.au\/skateboarding-shoes\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza scarpe da skate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAndpeople\u003c\/strong\u003e\n          \u003cp\u003eAgenzia creativa indipendente connessa a esperienze di brand guidate dalla cultura.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.andpeople.com\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita Andpeople →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCity Beach Australia\u003c\/strong\u003e\n          \u003cp\u003ePartner retail connesso a lifestyle, moda, surf, skate e cultura giovanile.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.citybeach.com\/au\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita City Beach →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eFoot Locker Australia\u003c\/strong\u003e\n          \u003cp\u003eRivenditore di calzature e abbigliamento connesso alla cultura sneaker e streetwear.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.footlocker.com.au\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita Foot Locker AU →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eProdotti personalizzati Pinlord\u003c\/strong\u003e\n          \u003cp\u003eSfoglia opzioni di merchandising personalizzato per attivazioni di brand, campagne retail ed eventi di lancio.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eSfoglia prodotti personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-products\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProdotti correlati\u003c\/p\u003e\n\n      \u003ch2\u003eProdotti personalizzati per attivazioni di brand, campagne retail e eventi di lancio\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eSpille smaltate personalizzate\u003c\/strong\u003e\n          \u003cp\u003eProdotti da collezione premium per campagne di lancio, momenti di sensibilizzazione e narrazione del brand.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza spille smaltate personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAdesivi personalizzati\u003c\/strong\u003e\n          \u003cp\u003eProdotti a basso costo e grande diffusione per omaggi a eventi, packaging, lanci retail e campagne streetwear.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza adesivi personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003ePatch personalizzate\u003c\/strong\u003e\n          \u003cp\u003eProdotti resistenti per brand destinati ad abbigliamento, uniformi, borse, club, crew e merchandising per campagne retail.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza patch personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCharm in acrilico personalizzati\u003c\/strong\u003e\n          \u003cp\u003eProdotti personalizzati colorati e flessibili per merchandising di personaggi, accessori e omaggi per campagne.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza charm in acrilico →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eProdotti etici personalizzati\u003c\/strong\u003e\n          \u003cp\u003eSfoglia l’intera gamma di prodotti personalizzati di Pinlord per progetti di brand, artisti, no-profit e retail.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eSfoglia tutti i prodotti →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCatalogo prodotti\u003c\/strong\u003e\n          \u003cp\u003eEsplora altre idee di prodotto per eventi, retail, campagne di lancio e merchandising per comunità.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza il catalogo prodotti →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-why\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003ePerché i brand scelgono Pinlord\u003c\/p\u003e\n\n      \u003ch2\u003ePerché Adidas ha scelto Pinlord per il supporto alla merce personalizzata\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Pinlord aiuta i brand a creare prodotti personalizzati che si connettono con comunità reali. Per i brand globali, questo significa unire design, produzione, supporto alla produzione, standard etici e comprensione della campagna.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCollaborazione creativa\u003c\/strong\u003e\n          \u003cp\u003eLe idee di prodotto sono perfezionate per adattarsi al brand, al pubblico e alla realizzabilità.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eProduzione etica\u003c\/strong\u003e\n          \u003cp\u003eLa produzione è guidata da standard più rigorosi per persone, pianeta e prodotto.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eGamma di prodotti personalizzati\u003c\/strong\u003e\n          \u003cp\u003eSpille, adesivi, patch, charm, abbigliamento, packaging, peluche e altro.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eSupporto per campagne retail\u003c\/strong\u003e\n          \u003cp\u003eIl merchandising può supportare eventi di lancio, attivazioni in negozio e gadget per i clienti.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eLeggi i nostri standard etici\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/yourstuffmade-pty-ltd\/\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza il profilo B Corp\u003c\/a\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-dropdowns pinlord-reveal\" id=\"pinlord-project-faqs\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eDomande frequenti\u003c\/p\u003e\n\n      \u003ch2\u003eDomande frequenti sul merchandising per attivazioni di brand\u003c\/h2\u003e\n\n      \u003cdetails open\u003e\n        \u003csummary\u003eCos’è stato il progetto Adidas 3MC x Pinlord?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Il progetto è stata un’attivazione di brand e una collaborazione di merchandising personalizzato a supporto del lancio della scarpa da skate Adidas 3MC. Pinlord ha aiutato con gadget brandizzati, merchandising personalizzato, supporto alla produzione e merchandising legato alla cultura skate.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eQuale tipo di merchandising personalizzato funziona meglio per campagne skate e streetwear?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Le opzioni più valide includono abbigliamento personalizzato, patch, adesivi, spille smaltate, portachiavi in acrilico, borse tote, packaging e merchandising retail in edizione limitata. La scelta migliore dipende dal pubblico, dalla tempistica, dal budget e dall’obiettivo della campagna.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003ePinlord può supportare le attivazioni retail di brand?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Sì. Pinlord può supportare campagne retail, eventi di lancio, gadget brandizzati, drop di prodotti personalizzati, attivazioni comunitarie e merchandising per brand, agenzie e organizzazioni.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003ePinlord può aiutare con il design del prodotto e la prototipazione?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Sì. Pinlord può aiutare a perfezionare le idee di prodotto, consigliare materiali, sviluppare prototipi, revisionare le opere d’arte, guidare le decisioni di produzione e trasformare le idee di campagna in prodotti personalizzati realizzabili.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003ePerché la produzione etica è importante per il merchandising del brand?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Il merchandising del brand rappresenta l’azienda che c’è dietro. La produzione etica aiuta a ridurre i rischi nella catena di fornitura, supportare standard produttivi migliori e allineare i prodotti personalizzati alle aspettative moderne dei clienti.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eCome iniziamo un progetto di merchandising personalizzato con Pinlord?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Inizia condividendo il tuo brand, l’obiettivo della campagna, le idee per i prodotti, la tempistica, il budget, la quantità, il luogo di consegna e qualsiasi opera d’arte o ispirazione. Pinlord potrà quindi consigliare opzioni di prodotto personalizzato e i prossimi passi.\n          \u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eInizia un preventivo per prodotto personalizzato →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-contact pinlord-reveal\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eCollaboriamo\u003c\/p\u003e\n\n      \u003ch2\u003eCrea merchandising personalizzato iconico come il tuo brand\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Il lancio della scarpa da skate Adidas 3MC ha dimostrato quanto possa essere potente la collaborazione creativa quando brand, cultura, prodotto e merchandising lavorano insieme.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Che tu stia lanciando un prodotto, creando una campagna retail, organizzando un evento comunitario o realizzando gadget brandizzati, Pinlord può aiutarti a trasformare la tua idea in prodotti personalizzati che le persone vorranno davvero conservare.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAvvia un progetto di merchandising personalizzato\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza il catalogo prodotti\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"mailto:hi@pinlord.com\" rel=\"noopener\" target=\"_blank\"\u003eEmail a Pinlord\u003c\/a\u003e\n      \u003c\/div\u003e\n\n      \u003cp class=\"pinlord-project-note\"\u003e\n        #Adidas #Pinlord #3MC #SkateCulture #CustomMerchandise #EthicalManufacturing #BrandActivation #CityBeachAustralia #FootLocker #Streetwear #Skateboarding\n      \u003c\/p\u003e\n    \u003c\/section\u003e\n\n  \u003c\/div\u003e\n\u003c\/article\u003e\n\n\u003cdiv class=\"pinlord-lightbox\" id=\"pinlordProjectLightbox\" aria-hidden=\"true\"\u003e\n  \u003cdiv class=\"pinlord-lightbox-inner\"\u003e\n    \u003cbutton class=\"pinlord-lightbox-close\" type=\"button\" aria-label=\"Close enlarged image\"\u003e×\u003c\/button\u003e\n    \u003cimg class=\"pinlord-lightbox-img\" alt=\"Immagine della galleria del progetto ampliato Adidas\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\n  (function () {\n    var lightbox = document.getElementById('pinlordProjectLightbox');\n    if (!lightbox) return;\n\n    var lightboxImg = lightbox.querySelector('.pinlord-lightbox-img');\n    var closeBtn = lightbox.querySelector('.pinlord-lightbox-close');\n    var galleryButtons = document.querySelectorAll('.pinlord-project-gallery-item[data-full]');\n\n    function openLightbox(src, alt) {\n      lightboxImg.src = src;\n      lightboxImg.alt = alt || 'Expanded Adidas project gallery image';\n      lightbox.classList.add('is-open');\n      lightbox.setAttribute('aria-hidden', 'false');\n      document.documentElement.style.overflow = 'hidden';\n    }\n\n    function closeLightbox() {\n      lightbox.classList.remove('is-open');\n      lightbox.setAttribute('aria-hidden', 'true');\n      lightboxImg.src = '';\n      document.documentElement.style.overflow = '';\n    }\n\n    galleryButtons.forEach(function (button) {\n      button.addEventListener('click', function () {\n        var img = button.querySelector('img');\n        openLightbox(button.getAttribute('data-full'), img ? img.alt : '');\n      });\n    });\n\n    closeBtn.addEventListener('click', closeLightbox);\n\n    lightbox.addEventListener('click', function (event) {\n      if (event.target === lightbox) {\n        closeLightbox();\n      }\n    });\n\n    document.addEventListener('keydown', function (event) {\n      if (event.key === 'Escape' \u0026\u0026 lightbox.classList.contains('is-open')) {\n        closeLightbox();\n      }\n    });\n\n    var revealItems = document.querySelectorAll('.pinlord-reveal');\n\n    if ('IntersectionObserver' in window) {\n      var observer = new IntersectionObserver(function (entries) {\n        entries.forEach(function (entry) {\n          if (entry.isIntersecting) {\n            entry.target.classList.add('is-visible');\n            observer.unobserve(entry.target);\n          }\n        });\n      }, { threshold: 0.12 });\n\n      revealItems.forEach(function (item) {\n        observer.observe(item);\n      });\n    } else {\n      revealItems.forEach(function (item) {\n        item.classList.add('is-visible');\n      });\n    }\n  })();\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Adidas 3MC Skate Shoe Launch: Custom Merchandise, Skate Culture \u0026 Brand Activation\",\n  \"description\": \"See how Pinlord supported the Adidas 3MC skate shoe launch with custom merchandise, skate culture event production, branded giveaways and ethical manufacturing.\",\n  \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845219953.webp?v=1743679770\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Pinlord\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Pinlord\",\n    \"url\": \"https:\/\/pinlord.com\"\n  },\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/pinlord.com\/products\/adidas-3mc-skate-shoe-launch-custom-merch-project\"\n  },\n  \"about\": [\n    \"Adidas 3MC skate shoe launch\",\n    \"custom merchandise\",\n    \"brand activation merchandise\",\n    \"skateboarding merchandise\",\n    \"ethical manufacturing\",\n    \"custom event giveaways\"\n  ]\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What was the Adidas 3MC x Pinlord project?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The project was a brand activation and custom merchandise collaboration supporting the Adidas 3MC skate shoe launch. Pinlord helped with branded giveaways, custom merchandise, production support and campaign merchandise connected to skate culture.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What kind of custom merchandise works best for skate and streetwear campaigns?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Strong options include custom apparel, patches, stickers, enamel pins, acrylic keychains, tote bags, packaging and limited-edition retail merchandise. The best choice depends on the audience, timeline, budget and campaign goal.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Pinlord support retail brand activations?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pinlord can support retail campaigns, launch events, branded giveaways, custom product drops, community activations and campaign merchandise for brands, agencies and organizations.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Pinlord help with product design and prototyping?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pinlord can help refine product ideas, recommend materials, develop prototypes, review artwork, guide production decisions and turn campaign ideas into manufacturable custom products.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why does ethical manufacturing matter for brand merchandise?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Brand merchandise represents the company behind it. Ethical manufacturing helps reduce supply chain risk, support better production standards and align custom products with modern customer expectations.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Adidas","offers":[{"title":"Default Title","offer_id":40466418499697,"sku":"","price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844925041.webp?v=1743679775","url":"https:\/\/pinlord.com\/it\/products\/adidas-x-pinlord-merchandise-personalizzato-per-un-momento-globale-del-brand","provider":"Pinlord.com","version":"1.0","type":"link"}