{"product_id":"uber-x-pinlord-custom-pride-campaign-merchandise-for-sydney-mardi-gras","title":"Uber x Pinlord: Merchandising Personalizzato per la Campagna Pride del Sydney Mardi Gras","description":"\u003cstyle\u003e\n  html {\n    scroll-behavior: smooth;\n  }\n\n  html.pinlord-project-page body .product,\n  body.pinlord-project-page .product,\n  body:has(.pinlord-project) .product,\n  html.pinlord-project-page body .product.grid,\n  body.pinlord-project-page .product.grid,\n  body:has(.pinlord-project) .product.grid,\n  html.pinlord-project-page body .product__info-wrapper,\n  body.pinlord-project-page .product__info-wrapper,\n  body:has(.pinlord-project) .product__info-wrapper,\n  html.pinlord-project-page body .product__info-container,\n  body.pinlord-project-page .product__info-container,\n  body:has(.pinlord-project) .product__info-container,\n  html.pinlord-project-page body .product__description,\n  body.pinlord-project-page .product__description,\n  body:has(.pinlord-project) .product__description,\n  html.pinlord-project-page body .rte,\n  body.pinlord-project-page .rte,\n  body:has(.pinlord-project) .rte {\n    display: block !important;\n    width: 100% !important;\n    max-width: none !important;\n    min-width: 0 !important;\n    padding-left: 0 !important;\n    padding-right: 0 !important;\n  }\n\n  html.pinlord-project-page body .product__media-wrapper,\n  body.pinlord-project-page .product__media-wrapper,\n  body:has(.pinlord-project) .product__media-wrapper,\n  html.pinlord-project-page body .product__media-gallery,\n  body.pinlord-project-page .product__media-gallery,\n  body:has(.pinlord-project) .product__media-gallery,\n  html.pinlord-project-page body media-gallery,\n  body.pinlord-project-page media-gallery,\n  body:has(.pinlord-project) media-gallery,\n  html.pinlord-project-page body .product__title,\n  body.pinlord-project-page .product__title,\n  body:has(.pinlord-project) .product__title,\n  html.pinlord-project-page body .price,\n  body.pinlord-project-page .price,\n  body:has(.pinlord-project) .price,\n  html.pinlord-project-page body .product-form,\n  body.pinlord-project-page .product-form,\n  body:has(.pinlord-project) .product-form,\n  html.pinlord-project-page body product-form,\n  body.pinlord-project-page product-form,\n  body:has(.pinlord-project) product-form,\n  html.pinlord-project-page body variant-selects,\n  body.pinlord-project-page variant-selects,\n  body:has(.pinlord-project) variant-selects,\n  html.pinlord-project-page body .shopify-payment-button,\n  body.pinlord-project-page .shopify-payment-button,\n  body:has(.pinlord-project) .shopify-payment-button,\n  html.pinlord-project-page body .product__tax,\n  body.pinlord-project-page .product__tax,\n  body:has(.pinlord-project) .product__tax,\n  html.pinlord-project-page body .product__inventory,\n  body.pinlord-project-page .product__inventory,\n  body:has(.pinlord-project) .product__inventory,\n  html.pinlord-project-page body .product__sku,\n  body.pinlord-project-page .product__sku,\n  body:has(.pinlord-project) .product__sku,\n  html.pinlord-project-page body .share-button,\n  body.pinlord-project-page .share-button,\n  body:has(.pinlord-project) .share-button {\n    display: none !important;\n  }\n\n  .pinlord-project {\n    --ysm-green: #2e6b4a;\n    --ysm-dark: #1f2a22;\n    --ysm-muted: #637166;\n    --ysm-border: #d8ded6;\n    --ysm-soft: #eef4ed;\n    --ysm-cream: #f7f8f4;\n    color: var(--ysm-dark);\n    line-height: 1.65;\n    width: min(1120px, calc(100vw - 36px));\n    max-width: 1120px;\n    margin: 0 auto;\n    font-family: inherit;\n  }\n\n  .pinlord-project * {\n    box-sizing: border-box;\n  }\n\n  .pinlord-project-wrap {\n    width: 100%;\n    max-width: 1120px;\n    margin: 0 auto;\n    padding: 0;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-section,\n  .pinlord-project-dropdowns,\n  .pinlord-project-contact {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 22px;\n    margin-bottom: 16px;\n    box-shadow: 0 4px 14px rgba(31, 42, 34, 0.04);\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-contact {\n    background:\n      radial-gradient(circle at 8% 12%, rgba(167, 201, 87, .22), transparent 32%),\n      radial-gradient(circle at 92% 18%, rgba(46, 107, 74, .10), transparent 28%),\n      var(--ysm-cream);\n  }\n\n  .pinlord-project-hero {\n    margin-top: 18px;\n  }\n\n  .pinlord-project-hero::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    pointer-events: none;\n    background: linear-gradient(120deg, transparent 0%, rgba(255, 255, 255, .6) 45%, transparent 70%);\n    transform: translateX(-120%);\n    animation: pinlordShimmer 7s ease-in-out infinite;\n  }\n\n  @keyframes pinlordShimmer {\n    0%, 55% {\n      transform: translateX(-120%);\n    }\n\n    75%, 100% {\n      transform: translateX(120%);\n    }\n  }\n\n  .pinlord-project-hero-grid {\n    display: grid;\n    grid-template-columns: minmax(0, 1.02fr) minmax(320px, .98fr);\n    gap: 22px;\n    align-items: center;\n    position: relative;\n    z-index: 1;\n  }\n\n  .pinlord-project h1,\n  .pinlord-project h2,\n  .pinlord-project h3 {\n    color: var(--ysm-dark);\n    line-height: 1.16;\n    margin-top: 0;\n    word-break: normal;\n    overflow-wrap: normal;\n  }\n\n  .pinlord-project h1 {\n    font-size: clamp(34px, 5vw, 58px);\n    letter-spacing: -0.04em;\n    margin-bottom: 14px;\n  }\n\n  .pinlord-project h2 {\n    font-size: 30px;\n    margin-bottom: 10px;\n    letter-spacing: -0.02em;\n  }\n\n  .pinlord-project h3 {\n    font-size: 21px;\n    margin-bottom: 10px;\n  }\n\n  .pinlord-project p:last-child,\n  .pinlord-project ul:last-child,\n  .pinlord-project ol:last-child {\n    margin-bottom: 0;\n  }\n\n  .pinlord-project-kicker {\n    color: var(--ysm-green);\n    font-weight: 900;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    font-size: 12px;\n    margin: 0 0 8px;\n  }\n\n  .pinlord-project-intro {\n    font-size: 18px;\n    color: #3f4f42;\n    margin-bottom: 12px;\n  }\n\n  .pinlord-project-muted {\n    color: var(--ysm-muted);\n  }\n\n  .pinlord-project-actions {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    margin-top: 18px;\n  }\n\n  .pinlord-project-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 999px;\n    padding: 12px 16px;\n    font-size: 14px;\n    font-weight: 900;\n    line-height: 1.2;\n    text-decoration: none;\n    border: 1px solid transparent;\n    transition: transform .18s ease, box-shadow .18s ease, background .18s ease;\n  }\n\n  .pinlord-project-button:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 8px 20px rgba(31, 42, 34, 0.14);\n  }\n\n  .pinlord-project-button-primary {\n    background: var(--ysm-green) !important;\n    color: #ffffff !important;\n    border-color: var(--ysm-green) !important;\n    -webkit-text-fill-color: #ffffff !important;\n  }\n\n  .pinlord-project-button-secondary {\n    background: #ffffff !important;\n    color: var(--ysm-dark) !important;\n    border-color: var(--ysm-border) !important;\n    -webkit-text-fill-color: var(--ysm-dark) !important;\n  }\n\n  .pinlord-project a.pinlord-project-button,\n  .pinlord-project a.pinlord-project-button:visited,\n  .pinlord-project a.pinlord-project-button:hover,\n  .pinlord-project a.pinlord-project-button:focus,\n  .pinlord-project a.pinlord-project-button:active {\n    text-decoration: none !important;\n  }\n\n  .pinlord-project-logo-wrap {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px 22px;\n    margin-bottom: 16px;\n    min-height: 76px;\n  }\n\n  .pinlord-project-logo-text {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    color: #111111;\n    font-size: 34px;\n    font-weight: 950;\n    letter-spacing: -0.04em;\n    line-height: 1;\n  }\n\n  .pinlord-project-hero-image {\n    margin: 0;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 18px;\n    overflow: hidden;\n    padding: 10px;\n    position: relative;\n    transition: transform .22s ease, box-shadow .22s ease;\n  }\n\n  .pinlord-project-hero-image:hover {\n    transform: translateY(-3px) rotate(-.3deg);\n    box-shadow: 0 18px 38px rgba(31, 42, 34, 0.12);\n  }\n\n  .pinlord-project-hero-image-main {\n    width: 100%;\n    height: auto;\n    min-height: 360px;\n    display: block;\n    border-radius: 14px;\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-caption {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 8px;\n  }\n\n  .pinlord-project-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-three-grid {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-card,\n  .pinlord-project-resource {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 14px;\n    padding: 14px;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-card:hover,\n  .pinlord-project-resource:hover {\n    transform: translateY(-3px);\n    border-color: #a7c957;\n    box-shadow: 0 12px 24px rgba(31, 42, 34, .08);\n  }\n\n  .pinlord-project-card strong,\n  .pinlord-project-resource strong {\n    display: block;\n    color: var(--ysm-green);\n    font-size: 14px;\n    margin-bottom: 4px;\n  }\n\n  .pinlord-project-card p,\n  .pinlord-project-resource p {\n    display: block;\n    color: var(--ysm-muted);\n    font-size: 14px;\n    line-height: 1.45;\n    margin: 0;\n  }\n\n  .pinlord-project-highlight {\n    background: var(--ysm-soft);\n    border: 1px solid #a7c957;\n    border-radius: 16px;\n    padding: 16px;\n    margin-top: 14px;\n    transition: transform .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-highlight:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 10px 22px rgba(46, 107, 74, .10);\n  }\n\n  .pinlord-project-highlight strong {\n    color: var(--ysm-green);\n  }\n\n  .pinlord-project-quote {\n    background: #111111;\n    color: #ffffff;\n    border-radius: 18px;\n    padding: 22px;\n    margin-top: 16px;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-quote::before {\n    content: \"“\";\n    position: absolute;\n    top: -24px;\n    left: 16px;\n    font-size: 120px;\n    line-height: 1;\n    color: rgba(255,255,255,.14);\n    font-weight: 900;\n  }\n\n  .pinlord-project-quote p {\n    position: relative;\n    z-index: 1;\n    font-size: 20px;\n    line-height: 1.45;\n    margin: 0;\n    font-weight: 900;\n  }\n\n  .pinlord-project-feature {\n    display: grid;\n    grid-template-columns: minmax(260px, 0.9fr) minmax(0, 1.1fr);\n    gap: 18px;\n    align-items: center;\n    margin-top: 16px;\n    background:\n      radial-gradient(circle at 15% 10%, rgba(167, 201, 87, .20), transparent 28%),\n      var(--ysm-cream);\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px;\n  }\n\n  .pinlord-project-feature img {\n    width: 100%;\n    height: auto;\n    display: block;\n    border-radius: 14px;\n    border: 1px solid var(--ysm-border);\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    transition: transform .25s ease, box-shadow .25s ease;\n  }\n\n  .pinlord-project-feature:hover img {\n    transform: scale(1.015);\n    box-shadow: 0 14px 28px rgba(31, 42, 34, .12);\n  }\n\n  .pinlord-project-feature-icons {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-top: 14px;\n  }\n\n  .pinlord-project-feature-icon {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    color: #3f4f42;\n    border-radius: 999px;\n    padding: 7px 10px;\n    font-size: 13px;\n    font-weight: 800;\n    transition: transform .18s ease, border-color .18s ease;\n  }\n\n  .pinlord-project-feature-icon:hover {\n    transform: translateY(-2px);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-gallery-item {\n    appearance: none;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 16px;\n    padding: 8px;\n    overflow: hidden;\n    margin: 0;\n    cursor: zoom-in;\n    display: block;\n    width: 100%;\n    position: relative;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-gallery-item::after {\n    content: \"Click to enlarge\";\n    position: absolute;\n    left: 14px;\n    right: 14px;\n    bottom: 14px;\n    background: rgba(31, 42, 34, .86);\n    color: #ffffff;\n    font-size: 12px;\n    font-weight: 900;\n    text-align: center;\n    border-radius: 999px;\n    padding: 6px 8px;\n    opacity: 0;\n    transform: translateY(8px);\n    transition: opacity .2s ease, transform .2s ease;\n    pointer-events: none;\n  }\n\n  .pinlord-project-gallery-item:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 16px 28px rgba(31, 42, 34, .12);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery-item:hover::after {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .pinlord-project-gallery-item img {\n    width: 100%;\n    height: auto;\n    min-height: 240px;\n    display: block;\n    border-radius: 12px;\n    aspect-ratio: 1 \/ 1;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    transition: transform .25s ease, filter .25s ease;\n  }\n\n  .pinlord-project-gallery-item:hover img {\n    transform: scale(1.02);\n    filter: saturate(1.08) contrast(1.03);\n  }\n\n  .pinlord-project-table-wrap {\n    overflow-x: auto;\n    margin-top: 14px;\n    border: 1px solid var(--ysm-border);\n    border-radius: 16px;\n    background: #ffffff;\n  }\n\n  .pinlord-project-table {\n    width: 100%;\n    border-collapse: collapse;\n    min-width: 720px;\n  }\n\n  .pinlord-project-table th,\n  .pinlord-project-table td {\n    text-align: left;\n    padding: 13px 14px;\n    border-bottom: 1px solid var(--ysm-border);\n    font-size: 14px;\n    vertical-align: top;\n  }\n\n  .pinlord-project-table th {\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n  }\n\n  .pinlord-project-table td {\n    color: #3f4f42;\n  }\n\n  .pinlord-project-table tr {\n    transition: background .18s ease;\n  }\n\n  .pinlord-project-table tbody tr:hover {\n    background: #f7f8f4;\n  }\n\n  .pinlord-project-table tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .pinlord-project-dropdowns details {\n    border: 1px solid var(--ysm-border);\n    border-radius: 15px;\n    overflow: hidden;\n    background: #ffffff;\n    transition: border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-dropdowns details:hover {\n    border-color: #a7c957;\n    box-shadow: 0 10px 22px rgba(31, 42, 34, .05);\n  }\n\n  .pinlord-project-dropdowns details + details {\n    margin-top: 10px;\n  }\n\n  .pinlord-project-dropdowns summary {\n    cursor: pointer;\n    list-style: none;\n    padding: 14px 16px;\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n    position: relative;\n    padding-right: 48px;\n  }\n\n  .pinlord-project-dropdowns summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .pinlord-project-dropdowns summary::after {\n    content: \"+\";\n    position: absolute;\n    right: 16px;\n    top: 50%;\n    transform: translateY(-50%);\n    color: var(--ysm-green);\n    font-size: 22px;\n    font-weight: 900;\n    line-height: 1;\n  }\n\n  .pinlord-project-dropdowns details[open] summary::after {\n    content: \"–\";\n  }\n\n  .pinlord-project-dropdown-content {\n    padding: 16px;\n    background: #ffffff;\n    border-top: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-link {\n    color: var(--ysm-green);\n    font-weight: 900;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .pinlord-project-note {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 10px;\n  }\n\n  .pinlord-lightbox {\n    position: fixed;\n    inset: 0;\n    z-index: 999999;\n    background: rgba(10, 15, 12, .88);\n    display: none;\n    align-items: center;\n    justify-content: center;\n    padding: 22px;\n  }\n\n  .pinlord-lightbox.is-open {\n    display: flex;\n  }\n\n  .pinlord-lightbox-inner {\n    position: relative;\n    width: min(1100px, 94vw);\n    max-height: 92vh;\n    animation: pinlordLightboxIn .18s ease both;\n  }\n\n  @keyframes pinlordLightboxIn {\n    from {\n      opacity: 0;\n      transform: scale(.96) translateY(8px);\n    }\n\n    to {\n      opacity: 1;\n      transform: scale(1) translateY(0);\n    }\n  }\n\n  .pinlord-lightbox-img {\n    width: 100%;\n    max-height: 86vh;\n    object-fit: contain;\n    display: block;\n    background: #ffffff;\n    border-radius: 18px;\n    border: 1px solid rgba(255,255,255,.25);\n    box-shadow: 0 30px 70px rgba(0,0,0,.40);\n  }\n\n  .pinlord-lightbox-close {\n    position: absolute;\n    top: -14px;\n    right: -14px;\n    width: 42px;\n    height: 42px;\n    border: 0;\n    border-radius: 999px;\n    background: #ffffff;\n    color: var(--ysm-dark);\n    font-size: 24px;\n    line-height: 1;\n    font-weight: 900;\n    cursor: pointer;\n    box-shadow: 0 8px 20px rgba(0,0,0,.28);\n  }\n\n  .pinlord-reveal {\n    opacity: 0;\n    transform: translateY(18px);\n    transition: opacity .55s ease, transform .55s ease;\n  }\n\n  .pinlord-reveal.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .pinlord-project *,\n    .pinlord-reveal,\n    .pinlord-project-hero::before {\n      animation: none !important;\n      transition: none !important;\n    }\n\n    .pinlord-reveal {\n      opacity: 1;\n      transform: none;\n    }\n  }\n\n  @media (max-width: 920px) {\n    .pinlord-project-hero-grid,\n    .pinlord-project-grid,\n    .pinlord-project-feature {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-three-grid {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .pinlord-project-gallery {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 749px) {\n    .pinlord-project {\n      width: min(100%, calc(100vw - 24px));\n    }\n\n    .pinlord-project-hero,\n    .pinlord-project-section,\n    .pinlord-project-dropdowns,\n    .pinlord-project-contact {\n      padding: 18px;\n    }\n\n    .pinlord-project h1 {\n      font-size: 34px;\n    }\n\n    .pinlord-project h2 {\n      font-size: 25px;\n    }\n\n    .pinlord-project-three-grid,\n    .pinlord-project-gallery {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-button {\n      width: 100%;\n    }\n\n    .pinlord-project-hero-image-main,\n    .pinlord-project-gallery-item img {\n      min-height: 220px;\n    }\n\n    .pinlord-lightbox {\n      padding: 12px;\n    }\n\n    .pinlord-lightbox-close {\n      top: 8px;\n      right: 8px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003carticle class=\"pinlord-project\"\u003e\n  \u003cdiv class=\"pinlord-project-wrap\"\u003e\n\n    \u003csection class=\"pinlord-project-hero pinlord-reveal\"\u003e\n      \u003cdiv class=\"pinlord-project-hero-grid\"\u003e\n        \u003cdiv\u003e\n          \u003cdiv class=\"pinlord-project-logo-wrap\"\u003e\n            \u003cspan class=\"pinlord-project-logo-text\"\u003eUber\u003c\/span\u003e\n          \u003c\/div\u003e\n\n          \u003cp class=\"pinlord-project-kicker\"\u003eProgetto campagna Pride\u003c\/p\u003e\n\n          \u003ch1\u003eUber x Pinlord: Merchandising personalizzato per la campagna Pride al Sydney Mardi Gras\u003c\/h1\u003e\n\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            Uber ha collaborato con Pinlord.com per dare vita alla audace campagna Pride “uBEr” con produzione creativa personalizzata, merchandising della campagna e asset visivi per il Sydney Gay and Lesbian Mardi Gras.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            La campagna ha celebrato la libertà di essere chi sei, sostenendo diversità, inclusione e visibilità attraverso un design di attivazione del brand significativo.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-actions\"\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAvvia un progetto di campagna personalizzata\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"#pinlord-project-overview\"\u003eVisualizza panoramica del progetto\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.uber.com\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita Uber\u003c\/a\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cfigure class=\"pinlord-project-hero-image\"\u003e\n          \u003cimg class=\"pinlord-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\" alt=\"Merchandising della campagna Uber Pride e prodotti personalizzati per eventi creati da Pinlord\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n          \u003cfigcaption class=\"pinlord-project-caption\"\u003e\n            Merchandising personalizzato per la campagna Pride e supporto alla produzione creativa creati da Pinlord per Uber.\n          \u003c\/figcaption\u003e\n        \u003c\/figure\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-overview\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003ePanoramica del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eCome Pinlord ha aiutato Uber a creare un momento audace per la campagna Pride\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Nel 2018, Uber ha collaborato con Pinlord per lanciare una campagna audace di diversità e inclusione in concomitanza con la decisione cruciale dell’Australia di legalizzare il matrimonio tra persone dello stesso sesso. La campagna si è concentrata sulla frase “uBEr” — una celebrazione dell’individualità e della libertà di essere chi vuoi essere.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-quote\"\u003e\n        \u003cp\u003eSosteniamo il diritto di tutti di ESSERE chi sono!\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eLa sfida\u003c\/strong\u003e\n          \u003cp\u003eCreare una campagna Pride che fosse audace, visibile, celebrativa e allineata al messaggio di uguaglianza e inclusione di Uber.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eLa soluzione\u003c\/strong\u003e\n          \u003cp\u003eSviluppare asset creativi personalizzati e merchandising della campagna che portassero il messaggio “uBEr” al Sydney Mardi Gras.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eIl ruolo di Pinlord\u003c\/strong\u003e\n          \u003cp\u003eSupporto per branding, direzione creativa, design personalizzato del prodotto, produzione etica e consulenza strategica per la campagna.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eIl risultato\u003c\/strong\u003e\n          \u003cp\u003eUn'attivazione Pride memorabile che ha amplificato i valori di Uber e creato una celebrazione visibile di libertà, uguaglianza e comunità.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eObiettivo del progetto:\u003c\/strong\u003e dare vita al messaggio di diversità e inclusione di Uber attraverso merchandising della campagna e visual creativi abbastanza audaci per il Mardi Gras e significativi abbastanza da durare oltre la parata.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-campaign\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eLa campagna “uBEr”\u003c\/p\u003e\n\n      \u003ch2\u003eUna campagna costruita attorno a libertà, visibilità e inclusione\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-feature\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\" alt=\"Campagna creativa Uber uBEr Pride di Pinlord\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n        \u003cdiv\u003e\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            La campagna “uBEr” celebrava la libertà di ESSERE chi vuoi essere.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            Pinlord ha aiutato a tradurre quel messaggio in una produzione creativa della campagna e in merchandising visivo progettato per distinguersi al Sydney Gay and Lesbian Mardi Gras, una delle celebrazioni più iconiche al mondo di Pride e comunità.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-feature-icons\"\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eCampagna Pride\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eSydney Mardi Gras\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eVisibilità della comunità\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eProduzione etica\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003ePerché ha funzionato:\u003c\/strong\u003e la campagna aveva un messaggio chiaro basato sui valori. Non si trattava solo di merchandising di marca, ma di utilizzare il design fisico e la visibilità pubblica per sostenere l'inclusione e celebrare la comunità.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-gallery\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eMedia del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eGalleria progetto Uber x Pinlord\u003c\/h2\u003e\n\n      \u003cp\u003e\n        La galleria qui sotto mostra gli asset della campagna Uber Pride, i visual dell'evento e il merchandising personalizzato della collaborazione Uber x Pinlord. Clicca su qualsiasi immagine per ingrandirla.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-gallery\"\u003e\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\" alt=\"Immagine merchandising campagna Uber Pride 1\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\" alt=\"Immagine creativa campagna Uber uBEr Pride 2\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849905777.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849905777.webp?v=1756508633\" alt=\"Immagine prodotto personalizzato campagna Pride Uber 3\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850036849.webp?v=1743679816\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850036849.webp?v=1743679816\" alt=\"Immagine campagna Uber Mardi Gras 4\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850004081.webp?v=1743679809\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850004081.webp?v=1743679809\" alt=\"Immagine merchandising creativo Uber Pride 5\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849971313.webp?v=1743679807\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849971313.webp?v=1743679807\" alt=\"Immagine asset campagna Uber Pride 6\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-deliverables\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eConsegne del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eCosa ha fornito Pinlord per Uber\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Pinlord ha fornito supporto creativo e di produzione end-to-end per allineare il messaggio della campagna Uber con l'energia, il colore e la visibilità di Pride.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-table-wrap\"\u003e\n        \u003ctable class=\"pinlord-project-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth\u003eConsegna\u003c\/th\u003e\n              \u003cth\u003eScopo\u003c\/th\u003e\n              \u003cth\u003ePerché era importante\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eBranding e direzione creativa\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCatturare l'impegno di Uber per diversità, uguaglianza e libertà.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato la campagna a risultare guidata dai valori, chiara e visivamente memorabile.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eDesign personalizzato del prodotto\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreare merchandising e visual della campagna che riflettessero lo spirito colorato e inclusivo di Pride.\u003c\/td\u003e\n              \u003ctd\u003eHa trasformato il messaggio “uBEr” in asset fisici e visibili della campagna.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eProduzione etica\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eSupportare la campagna con standard di produzione responsabili e sostenibili.\u003c\/td\u003e\n              \u003ctd\u003eHa garantito che il risultato fisico della campagna fosse allineato a un messaggio guidato dai valori.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eConsulenza strategica\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eHa contribuito a plasmare idee per la campagna affinché il messaggio potesse risuonare oltre il Mardi Gras.\u003c\/td\u003e\n              \u003ctd\u003eHa supportato una campagna con un significato duraturo piuttosto che un'attivazione di un solo giorno.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eEsecuzione pronta per l'evento\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003ePreparare asset creativi e prodotti per una celebrazione pubblica ad alta visibilità.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato Uber a presentarsi in modo audace e professionale al Sydney Mardi Gras.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eMerchandising allineato alla causa\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreare materiali per la campagna che supportassero libertà, uguaglianza e visibilità LGBTQ+.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato il brand a connettersi con la comunità in modo più tangibile e festoso.\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-results\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eRisultati del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eImpatto della campagna Uber Pride\u003c\/h2\u003e\n\n      \u003cp\u003e\n        L'attivazione Uber Pride ha fatto più che celebrare il Mardi Gras. Ha creato una piattaforma pubblica per visibilità, supporto comunitario e responsabilità aziendale.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eVisibilità della comunità\u003c\/strong\u003e\n          \u003cp\u003eLa campagna ha creato una piattaforma visibile di supporto per le comunità LGBTQ+ durante un importante evento culturale.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eValori audaci del brand\u003c\/strong\u003e\n          \u003cp\u003eL'attivazione ha mostrato l'allineamento pubblico di Uber con uguaglianza, inclusione e libertà.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eIdentità memorabile della campagna\u003c\/strong\u003e\n          \u003cp\u003eIl concetto “uBEr” ha dato alla campagna un messaggio creativo semplice, riconoscibile e altamente visibile.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCoinvolgimento all'evento\u003c\/strong\u003e\n          \u003cp\u003eI visual e i design della campagna sono stati esposti durante il Sydney Gay and Lesbian Mardi Gras.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eMessaggio per tutto l'anno\u003c\/strong\u003e\n          \u003cp\u003eLa campagna ha rafforzato Pride come una celebrazione tutto l'anno, non solo un evento stagionale.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eProduzione etica\u003c\/strong\u003e\n          \u003cp\u003eIl progetto ha utilizzato supporto per una produzione responsabile in linea con i valori della campagna.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-brand-links\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eLink rilevanti per brand e campagne\u003c\/p\u003e\n\n      \u003ch2\u003eEsplora Uber, Mardi Gras e il merchandising personalizzato per campagne\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eUber\u003c\/strong\u003e\n          \u003cp\u003eScopri l’azienda globale della mobilità dietro la campagna uBEr Pride.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.uber.com\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita Uber →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eSydney Gay and Lesbian Mardi Gras\u003c\/strong\u003e\n          \u003cp\u003eScopri l’iconica celebrazione del pride, della comunità e della visibilità LGBTQ+ a Sydney.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.mardigras.org.au\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita Mardi Gras →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eProdotti personalizzati Pinlord\u003c\/strong\u003e\n          \u003cp\u003eEsplora le opzioni di merchandising personalizzato per eventi, campagne, attivazioni e momenti di brand a scopo sociale.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eSfoglia prodotti personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eSpille smaltate personalizzate\u003c\/strong\u003e\n          \u003cp\u003eProdotti da collezione premium per campagne, eventi, cause comunitarie e attivazioni di brand.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza spille smaltate personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAdesivi personalizzati\u003c\/strong\u003e\n          \u003cp\u003eProdotti per campagne a prezzi accessibili per kit eventi, omaggi comunitari, confezioni e momenti di visibilità.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza adesivi personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eStandard etici di Pinlord\u003c\/strong\u003e\n          \u003cp\u003eScopri come Pinlord affronta la produzione responsabile di prodotti personalizzati.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eLeggi gli standard etici →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-products\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProdotti correlati\u003c\/p\u003e\n\n      \u003ch2\u003eProdotti personalizzati per campagne, eventi e attivazioni a scopo sociale\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eSpille smaltate personalizzate\u003c\/strong\u003e\n          \u003cp\u003eProdotti da collezione per campagne Pride, attivazioni di eventi, organizzazioni no profit e momenti di brand guidati dalla comunità.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza spille smaltate personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAdesivi personalizzati\u003c\/strong\u003e\n          \u003cp\u003eProdotti per campagne ad alto impatto per omaggi, kit di sensibilizzazione, eventi e attivazioni pubbliche.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza adesivi personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eToppe personalizzate\u003c\/strong\u003e\n          \u003cp\u003eProdotti brandizzati resistenti per uniformi, abbigliamento, team di eventi, volontari e campagne comunitarie.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza toppe personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCharm in acrilico personalizzati\u003c\/strong\u003e\n          \u003cp\u003eAccessori colorati personalizzati per merchandising di campagne, portachiavi, momenti da fan e omaggi per eventi.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza charm in acrilico →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAbbigliamento personalizzato\u003c\/strong\u003e\n          \u003cp\u003eMerchandising indossabile per team di campagne, attivazioni di brand, eventi e celebrazioni comunitarie.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-apparel-goods\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza abbigliamento personalizzato →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eProdotti etici personalizzati\u003c\/strong\u003e\n          \u003cp\u003eEsplora l’intera gamma di prodotti personalizzati di Pinlord per brand, artisti, eventi, organizzazioni no profit e campagne.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eSfoglia tutti i prodotti →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-why\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003ePerché i team delle campagne scelgono Pinlord\u003c\/p\u003e\n\n      \u003ch2\u003ePerché i brand globali scelgono Pinlord per campagne significative\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Le campagne a scopo sociale necessitano di partner per il merchandising personalizzato che comprendano messaggio, visibilità, tempistiche e valori. Pinlord aiuta i brand a trasformare idee creative e messaggi di impatto sociale in materiali fisici per campagne che le persone possono vedere, usare e ricordare.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCollaborazione creativa\u003c\/strong\u003e\n          \u003cp\u003eTrasformare i valori del brand in immagini, prodotti e merchandising per campagne che risultano chiari e autentici.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eDesign e produzione personalizzati\u003c\/strong\u003e\n          \u003cp\u003eSupporto per spille personalizzate, toppe, adesivi, portachiavi in acrilico, abbigliamento, prodotti per eventi e merchandising per campagne.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eProduzione etica\u003c\/strong\u003e\n          \u003cp\u003eAiutare i brand a creare merchandising attraverso percorsi di produzione più responsabili e trasparenti.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCompetenza nelle campagne\u003c\/strong\u003e\n          \u003cp\u003eCreare prodotti personalizzati che supportano le attivazioni, risuonano con il pubblico e lasciano un’impressione duratura.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eLeggi i nostri standard etici\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/yourstuffmade-pty-ltd\/\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza il profilo B Corp\u003c\/a\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-dropdowns pinlord-reveal\" id=\"pinlord-project-faqs\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eDomande frequenti\u003c\/p\u003e\n\n      \u003ch2\u003eDomande frequenti sul merchandising personalizzato per campagne\u003c\/h2\u003e\n\n      \u003cdetails open\u003e\n        \u003csummary\u003eCos’è stata la campagna Uber x Pinlord Pride?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            La campagna Uber x Pinlord Pride è stata una produzione creativa personalizzata e una collaborazione per merchandising di campagna per la campagna “uBEr” di Uber, creata per celebrare diversità, inclusione, libertà e visibilità al Sydney Gay and Lesbian Mardi Gras.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eCosa ha creato Pinlord per Uber?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Pinlord ha supportato branding e direzione creativa, design di prodotto personalizzato, produzione etica, consulenza per la campagna e asset creativi pronti per eventi per l’attivazione Pride di Uber.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003ePerché il merchandising personalizzato è utile per campagne a scopo sociale?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Il merchandising personalizzato aiuta a trasformare un messaggio di campagna in qualcosa di visibile e tangibile. Può supportare eventi, amplificare la consapevolezza, creare connessione comunitaria e aiutare le persone a ricordare il messaggio dopo la fine dell’attivazione.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eQuali prodotti personalizzati funzionano meglio per campagne Pride e comunitarie?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Le opzioni più valide includono spille smaltate personalizzate, adesivi, patch, ciondoli in acrilico, portachiavi, abbigliamento, borse tote, cordini, kit per eventi e prodotti in edizione limitata per campagne.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003ePinlord può supportare merchandising etico per campagne?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Sì. Pinlord supporta i brand con produzione etica, linee guida per una produzione responsabile e opzioni di prodotto pensate in base agli obiettivi, ai valori, alla qualità e ai tempi della campagna.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eCome iniziamo un progetto di merchandising personalizzato per campagne con Pinlord?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Inizia condividendo il messaggio della tua campagna, la data dell’evento, le idee per i prodotti, le grafiche, il pubblico, la quantità, il luogo di consegna e il budget. Pinlord potrà quindi consigliare opzioni di prodotto, fasi di design e tempistiche di produzione.\n          \u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eRichiedi un preventivo per prodotto personalizzato →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-contact pinlord-reveal\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eCollaboriamo\u003c\/p\u003e\n\n      \u003ch2\u003eCrea merchandising per la campagna che trasmetta ancora più a fondo i tuoi valori\u003c\/h2\u003e\n\n      \u003cp\u003e\n        La campagna Uber x Pinlord Pride mostra come il branding, la produzione etica e la collaborazione creativa possano amplificare messaggi sociali importanti attraverso merchandising personalizzato e design di campagna visibile.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Che tu stia lanciando una campagna Pride, un'attivazione no-profit, un evento comunitario, una campagna sui valori del brand o un progetto di sensibilizzazione pubblica, Pinlord può aiutarti a trasformare il tuo messaggio in prodotti personalizzati che lasciano un'impressione duratura.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAvvia un progetto di campagna personalizzata\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza il catalogo prodotti\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"mailto:hi@pinlord.com\" rel=\"noopener\" target=\"_blank\"\u003eInvia email a Pinlord\u003c\/a\u003e\n      \u003c\/div\u003e\n\n      \u003cp class=\"pinlord-project-note\"\u003e\n        #Pinlord #Uber #PrideCampaign #DiversityAndInclusion #SydneyMardiGras #LGBTQVisibility #BrandActivations #CustomEventMerchandise #EthicalManufacturing #BCorpCertified #CelebrateDiversity #FreedomToBe #CreativeCollaboration\n      \u003c\/p\u003e\n    \u003c\/section\u003e\n\n  \u003c\/div\u003e\n\u003c\/article\u003e\n\n\u003cdiv class=\"pinlord-lightbox\" id=\"pinlordProjectLightbox\" aria-hidden=\"true\"\u003e\n  \u003cdiv class=\"pinlord-lightbox-inner\"\u003e\n    \u003cbutton class=\"pinlord-lightbox-close\" type=\"button\" aria-label=\"Close enlarged image\"\u003e×\u003c\/button\u003e\n    \u003cimg class=\"pinlord-lightbox-img\" alt=\"Immagine della galleria del progetto Uber ampliata\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\n  (function () {\n    var lightbox = document.getElementById('pinlordProjectLightbox');\n    if (!lightbox) return;\n\n    var lightboxImg = lightbox.querySelector('.pinlord-lightbox-img');\n    var closeBtn = lightbox.querySelector('.pinlord-lightbox-close');\n    var galleryButtons = document.querySelectorAll('.pinlord-project-gallery-item[data-full]');\n\n    function openLightbox(src, alt) {\n      lightboxImg.src = src;\n      lightboxImg.alt = alt || 'Expanded Uber project gallery image';\n      lightbox.classList.add('is-open');\n      lightbox.setAttribute('aria-hidden', 'false');\n      document.documentElement.style.overflow = 'hidden';\n    }\n\n    function closeLightbox() {\n      lightbox.classList.remove('is-open');\n      lightbox.setAttribute('aria-hidden', 'true');\n      lightboxImg.src = '';\n      document.documentElement.style.overflow = '';\n    }\n\n    galleryButtons.forEach(function (button) {\n      button.addEventListener('click', function () {\n        var img = button.querySelector('img');\n        openLightbox(button.getAttribute('data-full'), img ? img.alt : '');\n      });\n    });\n\n    closeBtn.addEventListener('click', closeLightbox);\n\n    lightbox.addEventListener('click', function (event) {\n      if (event.target === lightbox) {\n        closeLightbox();\n      }\n    });\n\n    document.addEventListener('keydown', function (event) {\n      if (event.key === 'Escape' \u0026\u0026 lightbox.classList.contains('is-open')) {\n        closeLightbox();\n      }\n    });\n\n    var revealItems = document.querySelectorAll('.pinlord-reveal');\n\n    if ('IntersectionObserver' in window) {\n      var observer = new IntersectionObserver(function (entries) {\n        entries.forEach(function (entry) {\n          if (entry.isIntersecting) {\n            entry.target.classList.add('is-visible');\n            observer.unobserve(entry.target);\n          }\n        });\n      }, { threshold: 0.12 });\n\n      revealItems.forEach(function (item) {\n        observer.observe(item);\n      });\n    } else {\n      revealItems.forEach(function (item) {\n        item.classList.add('is-visible');\n      });\n    }\n  })();\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Uber x Pinlord: Custom Pride Campaign Merchandise for Sydney Mardi Gras\",\n  \"description\": \"See how Pinlord helped Uber create bold custom Pride campaign merchandise and creative assets for Sydney Gay and Lesbian Mardi Gras.\",\n  \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Pinlord\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Pinlord\",\n    \"url\": \"https:\/\/pinlord.com\"\n  },\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/pinlord.com\/products\/uber-pride-campaign-merchandise\"\n  },\n  \"about\": [\n    \"Uber Pride merchandise\",\n    \"custom Pride campaign merchandise\",\n    \"Sydney Mardi Gras merchandise\",\n    \"diversity campaign merchandise\",\n    \"custom event merchandise\",\n    \"ethical manufacturing\",\n    \"brand activations\"\n  ]\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What was the Uber x Pinlord Pride campaign?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The Uber x Pinlord Pride campaign was a custom creative production and campaign merchandise collaboration for Uber’s uBEr campaign, created to celebrate diversity, inclusion, freedom and visibility at Sydney Gay and Lesbian Mardi Gras.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What did Pinlord create for Uber?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pinlord supported branding and creative direction, custom product design, ethical production, campaign consultation and event-ready creative assets for Uber’s Pride activation.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is custom merchandise useful for cause-led campaigns?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Custom merchandise helps turn a campaign message into something visible and tangible. It can support events, amplify awareness, create community connection and help people remember the message after the activation ends.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What custom products work best for Pride and community campaigns?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Strong options include custom enamel pins, stickers, patches, acrylic charms, keychains, apparel, tote bags, lanyards, event packs and limited-edition campaign products.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Pinlord support ethical campaign merchandise?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pinlord supports brands with ethical manufacturing, responsible production guidance and product options designed around campaign goals, values, quality and timing.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Uber","offers":[{"title":"Default Title","offer_id":40466421645425,"sku":"","price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633","url":"https:\/\/pinlord.com\/it\/products\/uber-x-pinlord-merchandise-personalizzato-per-la-campagna-pride-del-sydney-mardi-gras","provider":"Pinlord.com","version":"1.0","type":"link"}