{"product_id":"adidas-x-pinlord-custom-merchandise-for-a-global-brand-moment","title":"Adidas x Pinlord: Aangepaste merchandise voor een wereldwijd merkmoment","description":"\u003cstyle\u003e\n  html {\n    scroll-behavior: smooth;\n  }\n\n  html.pinlord-project-page body .product,\n  body.pinlord-project-page .product,\n  body:has(.pinlord-project) .product,\n  html.pinlord-project-page body .product.grid,\n  body.pinlord-project-page .product.grid,\n  body:has(.pinlord-project) .product.grid,\n  html.pinlord-project-page body .product__info-wrapper,\n  body.pinlord-project-page .product__info-wrapper,\n  body:has(.pinlord-project) .product__info-wrapper,\n  html.pinlord-project-page body .product__info-container,\n  body.pinlord-project-page .product__info-container,\n  body:has(.pinlord-project) .product__info-container,\n  html.pinlord-project-page body .product__description,\n  body.pinlord-project-page .product__description,\n  body:has(.pinlord-project) .product__description,\n  html.pinlord-project-page body .rte,\n  body.pinlord-project-page .rte,\n  body:has(.pinlord-project) .rte {\n    display: block !important;\n    width: 100% !important;\n    max-width: none !important;\n    min-width: 0 !important;\n    padding-left: 0 !important;\n    padding-right: 0 !important;\n  }\n\n  html.pinlord-project-page body .product__media-wrapper,\n  body.pinlord-project-page .product__media-wrapper,\n  body:has(.pinlord-project) .product__media-wrapper,\n  html.pinlord-project-page body .product__media-gallery,\n  body.pinlord-project-page .product__media-gallery,\n  body:has(.pinlord-project) .product__media-gallery,\n  html.pinlord-project-page body media-gallery,\n  body.pinlord-project-page media-gallery,\n  body:has(.pinlord-project) media-gallery,\n  html.pinlord-project-page body .product__title,\n  body.pinlord-project-page .product__title,\n  body:has(.pinlord-project) .product__title,\n  html.pinlord-project-page body .price,\n  body.pinlord-project-page .price,\n  body:has(.pinlord-project) .price,\n  html.pinlord-project-page body .product-form,\n  body.pinlord-project-page .product-form,\n  body:has(.pinlord-project) .product-form,\n  html.pinlord-project-page body product-form,\n  body.pinlord-project-page product-form,\n  body:has(.pinlord-project) product-form,\n  html.pinlord-project-page body variant-selects,\n  body.pinlord-project-page variant-selects,\n  body:has(.pinlord-project) variant-selects,\n  html.pinlord-project-page body .shopify-payment-button,\n  body.pinlord-project-page .shopify-payment-button,\n  body:has(.pinlord-project) .shopify-payment-button,\n  html.pinlord-project-page body .product__tax,\n  body.pinlord-project-page .product__tax,\n  body:has(.pinlord-project) .product__tax,\n  html.pinlord-project-page body .product__inventory,\n  body.pinlord-project-page .product__inventory,\n  body:has(.pinlord-project) .product__inventory,\n  html.pinlord-project-page body .product__sku,\n  body.pinlord-project-page .product__sku,\n  body:has(.pinlord-project) .product__sku,\n  html.pinlord-project-page body .share-button,\n  body.pinlord-project-page .share-button,\n  body:has(.pinlord-project) .share-button {\n    display: none !important;\n  }\n\n  .pinlord-project {\n    --ysm-green: #2e6b4a;\n    --ysm-dark: #1f2a22;\n    --ysm-muted: #637166;\n    --ysm-border: #d8ded6;\n    --ysm-soft: #eef4ed;\n    --ysm-cream: #f7f8f4;\n    color: var(--ysm-dark);\n    line-height: 1.65;\n    width: min(1120px, calc(100vw - 36px));\n    max-width: 1120px;\n    margin: 0 auto;\n    font-family: inherit;\n  }\n\n  .pinlord-project * {\n    box-sizing: border-box;\n  }\n\n  .pinlord-project-wrap {\n    width: 100%;\n    max-width: 1120px;\n    margin: 0 auto;\n    padding: 0;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-section,\n  .pinlord-project-dropdowns,\n  .pinlord-project-contact {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 22px;\n    margin-bottom: 16px;\n    box-shadow: 0 4px 14px rgba(31, 42, 34, 0.04);\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-contact {\n    background:\n      radial-gradient(circle at 8% 12%, rgba(167, 201, 87, .22), transparent 32%),\n      radial-gradient(circle at 92% 18%, rgba(46, 107, 74, .10), transparent 28%),\n      var(--ysm-cream);\n  }\n\n  .pinlord-project-hero {\n    margin-top: 18px;\n  }\n\n  .pinlord-project-hero::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    pointer-events: none;\n    background: linear-gradient(120deg, transparent 0%, rgba(255, 255, 255, .6) 45%, transparent 70%);\n    transform: translateX(-120%);\n    animation: pinlordShimmer 7s ease-in-out infinite;\n  }\n\n  @keyframes pinlordShimmer {\n    0%, 55% {\n      transform: translateX(-120%);\n    }\n\n    75%, 100% {\n      transform: translateX(120%);\n    }\n  }\n\n  .pinlord-project-hero-grid {\n    display: grid;\n    grid-template-columns: minmax(0, 1.02fr) minmax(320px, .98fr);\n    gap: 22px;\n    align-items: center;\n    position: relative;\n    z-index: 1;\n  }\n\n  .pinlord-project h1,\n  .pinlord-project h2,\n  .pinlord-project h3 {\n    color: var(--ysm-dark);\n    line-height: 1.16;\n    margin-top: 0;\n    word-break: normal;\n    overflow-wrap: normal;\n  }\n\n  .pinlord-project h1 {\n    font-size: clamp(34px, 5vw, 58px);\n    letter-spacing: -0.04em;\n    margin-bottom: 14px;\n  }\n\n  .pinlord-project h2 {\n    font-size: 30px;\n    margin-bottom: 10px;\n    letter-spacing: -0.02em;\n  }\n\n  .pinlord-project h3 {\n    font-size: 21px;\n    margin-bottom: 10px;\n  }\n\n  .pinlord-project p:last-child,\n  .pinlord-project ul:last-child,\n  .pinlord-project ol:last-child {\n    margin-bottom: 0;\n  }\n\n  .pinlord-project-kicker {\n    color: var(--ysm-green);\n    font-weight: 900;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    font-size: 12px;\n    margin: 0 0 8px;\n  }\n\n  .pinlord-project-intro {\n    font-size: 18px;\n    color: #3f4f42;\n    margin-bottom: 12px;\n  }\n\n  .pinlord-project-muted {\n    color: var(--ysm-muted);\n  }\n\n  .pinlord-project-actions {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    margin-top: 18px;\n  }\n\n  .pinlord-project-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 999px;\n    padding: 12px 16px;\n    font-size: 14px;\n    font-weight: 900;\n    line-height: 1.2;\n    text-decoration: none;\n    border: 1px solid transparent;\n    transition: transform .18s ease, box-shadow .18s ease, background .18s ease;\n  }\n\n  .pinlord-project-button:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 8px 20px rgba(31, 42, 34, 0.14);\n  }\n\n  .pinlord-project-button-primary {\n    background: var(--ysm-green) !important;\n    color: #ffffff !important;\n    border-color: var(--ysm-green) !important;\n    -webkit-text-fill-color: #ffffff !important;\n  }\n\n  .pinlord-project-button-secondary {\n    background: #ffffff !important;\n    color: var(--ysm-dark) !important;\n    border-color: var(--ysm-border) !important;\n    -webkit-text-fill-color: var(--ysm-dark) !important;\n  }\n\n  .pinlord-project a.pinlord-project-button,\n  .pinlord-project a.pinlord-project-button:visited,\n  .pinlord-project a.pinlord-project-button:hover,\n  .pinlord-project a.pinlord-project-button:focus,\n  .pinlord-project a.pinlord-project-button:active {\n    text-decoration: none !important;\n  }\n\n  .pinlord-project-hero-image {\n    margin: 0;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 18px;\n    overflow: hidden;\n    padding: 10px;\n    position: relative;\n    transition: transform .22s ease, box-shadow .22s ease;\n  }\n\n  .pinlord-project-hero-image:hover {\n    transform: translateY(-3px) rotate(-.3deg);\n    box-shadow: 0 18px 38px rgba(31, 42, 34, 0.12);\n  }\n\n  .pinlord-project-hero-image-main {\n    width: 100%;\n    height: auto;\n    min-height: 360px;\n    display: block;\n    border-radius: 14px;\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-caption {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 8px;\n  }\n\n  .pinlord-project-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-three-grid {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-card,\n  .pinlord-project-resource {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 14px;\n    padding: 14px;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-card:hover,\n  .pinlord-project-resource:hover {\n    transform: translateY(-3px);\n    border-color: #a7c957;\n    box-shadow: 0 12px 24px rgba(31, 42, 34, .08);\n  }\n\n  .pinlord-project-card strong,\n  .pinlord-project-resource strong {\n    display: block;\n    color: var(--ysm-green);\n    font-size: 14px;\n    margin-bottom: 4px;\n  }\n\n  .pinlord-project-card p,\n  .pinlord-project-resource p {\n    display: block;\n    color: var(--ysm-muted);\n    font-size: 14px;\n    line-height: 1.45;\n    margin: 0;\n  }\n\n  .pinlord-project-highlight {\n    background: var(--ysm-soft);\n    border: 1px solid #a7c957;\n    border-radius: 16px;\n    padding: 16px;\n    margin-top: 14px;\n    transition: transform .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-highlight:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 10px 22px rgba(46, 107, 74, .10);\n  }\n\n  .pinlord-project-highlight strong {\n    color: var(--ysm-green);\n  }\n\n  .pinlord-project-feature {\n    display: grid;\n    grid-template-columns: minmax(260px, 0.9fr) minmax(0, 1.1fr);\n    gap: 18px;\n    align-items: center;\n    margin-top: 16px;\n    background:\n      radial-gradient(circle at 15% 10%, rgba(167, 201, 87, .20), transparent 28%),\n      var(--ysm-cream);\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px;\n  }\n\n  .pinlord-project-feature img {\n    width: 100%;\n    height: auto;\n    display: block;\n    border-radius: 14px;\n    border: 1px solid var(--ysm-border);\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    transition: transform .25s ease, box-shadow .25s ease;\n  }\n\n  .pinlord-project-feature:hover img {\n    transform: scale(1.015);\n    box-shadow: 0 14px 28px rgba(31, 42, 34, .12);\n  }\n\n  .pinlord-project-feature-icons {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-top: 14px;\n  }\n\n  .pinlord-project-feature-icon {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    color: #3f4f42;\n    border-radius: 999px;\n    padding: 7px 10px;\n    font-size: 13px;\n    font-weight: 800;\n    transition: transform .18s ease, border-color .18s ease;\n  }\n\n  .pinlord-project-feature-icon:hover {\n    transform: translateY(-2px);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery {\n    display: grid;\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-gallery-item {\n    appearance: none;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 16px;\n    padding: 8px;\n    overflow: hidden;\n    margin: 0;\n    cursor: zoom-in;\n    display: block;\n    width: 100%;\n    position: relative;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-gallery-item::after {\n    content: \"Click to enlarge\";\n    position: absolute;\n    left: 14px;\n    right: 14px;\n    bottom: 14px;\n    background: rgba(31, 42, 34, .86);\n    color: #ffffff;\n    font-size: 12px;\n    font-weight: 900;\n    text-align: center;\n    border-radius: 999px;\n    padding: 6px 8px;\n    opacity: 0;\n    transform: translateY(8px);\n    transition: opacity .2s ease, transform .2s ease;\n    pointer-events: none;\n  }\n\n  .pinlord-project-gallery-item:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 16px 28px rgba(31, 42, 34, .12);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery-item:hover::after {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .pinlord-project-gallery-item img {\n    width: 100%;\n    height: auto;\n    min-height: 190px;\n    display: block;\n    border-radius: 12px;\n    aspect-ratio: 1 \/ 1;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    transition: transform .25s ease, filter .25s ease;\n  }\n\n  .pinlord-project-gallery-item:hover img {\n    transform: scale(1.045);\n    filter: saturate(1.08) contrast(1.03);\n  }\n\n  .pinlord-project-table-wrap {\n    overflow-x: auto;\n    margin-top: 14px;\n    border: 1px solid var(--ysm-border);\n    border-radius: 16px;\n    background: #ffffff;\n  }\n\n  .pinlord-project-table {\n    width: 100%;\n    border-collapse: collapse;\n    min-width: 720px;\n  }\n\n  .pinlord-project-table th,\n  .pinlord-project-table td {\n    text-align: left;\n    padding: 13px 14px;\n    border-bottom: 1px solid var(--ysm-border);\n    font-size: 14px;\n    vertical-align: top;\n  }\n\n  .pinlord-project-table th {\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n  }\n\n  .pinlord-project-table td {\n    color: #3f4f42;\n  }\n\n  .pinlord-project-table tr {\n    transition: background .18s ease;\n  }\n\n  .pinlord-project-table tbody tr:hover {\n    background: #f7f8f4;\n  }\n\n  .pinlord-project-table tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .pinlord-project-dropdowns details {\n    border: 1px solid var(--ysm-border);\n    border-radius: 15px;\n    overflow: hidden;\n    background: #ffffff;\n    transition: border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-dropdowns details:hover {\n    border-color: #a7c957;\n    box-shadow: 0 10px 22px rgba(31, 42, 34, .05);\n  }\n\n  .pinlord-project-dropdowns details + details {\n    margin-top: 10px;\n  }\n\n  .pinlord-project-dropdowns summary {\n    cursor: pointer;\n    list-style: none;\n    padding: 14px 16px;\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n    position: relative;\n    padding-right: 48px;\n  }\n\n  .pinlord-project-dropdowns summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .pinlord-project-dropdowns summary::after {\n    content: \"+\";\n    position: absolute;\n    right: 16px;\n    top: 50%;\n    transform: translateY(-50%);\n    color: var(--ysm-green);\n    font-size: 22px;\n    font-weight: 900;\n    line-height: 1;\n  }\n\n  .pinlord-project-dropdowns details[open] summary::after {\n    content: \"–\";\n  }\n\n  .pinlord-project-dropdown-content {\n    padding: 16px;\n    background: #ffffff;\n    border-top: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-link {\n    color: var(--ysm-green);\n    font-weight: 900;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .pinlord-project-note {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 10px;\n  }\n\n  .pinlord-lightbox {\n    position: fixed;\n    inset: 0;\n    z-index: 999999;\n    background: rgba(10, 15, 12, .88);\n    display: none;\n    align-items: center;\n    justify-content: center;\n    padding: 22px;\n  }\n\n  .pinlord-lightbox.is-open {\n    display: flex;\n  }\n\n  .pinlord-lightbox-inner {\n    position: relative;\n    width: min(1100px, 94vw);\n    max-height: 92vh;\n    animation: pinlordLightboxIn .18s ease both;\n  }\n\n  @keyframes pinlordLightboxIn {\n    from {\n      opacity: 0;\n      transform: scale(.96) translateY(8px);\n    }\n\n    to {\n      opacity: 1;\n      transform: scale(1) translateY(0);\n    }\n  }\n\n  .pinlord-lightbox-img {\n    width: 100%;\n    max-height: 86vh;\n    object-fit: contain;\n    display: block;\n    background: #ffffff;\n    border-radius: 18px;\n    border: 1px solid rgba(255,255,255,.25);\n    box-shadow: 0 30px 70px rgba(0,0,0,.40);\n  }\n\n  .pinlord-lightbox-close {\n    position: absolute;\n    top: -14px;\n    right: -14px;\n    width: 42px;\n    height: 42px;\n    border: 0;\n    border-radius: 999px;\n    background: #ffffff;\n    color: var(--ysm-dark);\n    font-size: 24px;\n    line-height: 1;\n    font-weight: 900;\n    cursor: pointer;\n    box-shadow: 0 8px 20px rgba(0,0,0,.28);\n  }\n\n  .pinlord-reveal {\n    opacity: 0;\n    transform: translateY(18px);\n    transition: opacity .55s ease, transform .55s ease;\n  }\n\n  .pinlord-reveal.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .pinlord-project *,\n    .pinlord-reveal,\n    .pinlord-project-hero::before {\n      animation: none !important;\n      transition: none !important;\n    }\n\n    .pinlord-reveal {\n      opacity: 1;\n      transform: none;\n    }\n  }\n\n  @media (max-width: 1040px) {\n    .pinlord-project-gallery {\n      grid-template-columns: repeat(3, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 920px) {\n    .pinlord-project-hero-grid,\n    .pinlord-project-grid,\n    .pinlord-project-feature {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-three-grid,\n    .pinlord-project-gallery {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 749px) {\n    .pinlord-project {\n      width: min(100%, calc(100vw - 24px));\n    }\n\n    .pinlord-project-hero,\n    .pinlord-project-section,\n    .pinlord-project-dropdowns,\n    .pinlord-project-contact {\n      padding: 18px;\n    }\n\n    .pinlord-project h1 {\n      font-size: 34px;\n    }\n\n    .pinlord-project h2 {\n      font-size: 25px;\n    }\n\n    .pinlord-project-three-grid,\n    .pinlord-project-gallery {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-button {\n      width: 100%;\n    }\n\n    .pinlord-project-hero-image-main,\n    .pinlord-project-gallery-item img {\n      min-height: 220px;\n    }\n\n    .pinlord-lightbox {\n      padding: 12px;\n    }\n\n    .pinlord-lightbox-close {\n      top: 8px;\n      right: 8px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003carticle class=\"pinlord-project\"\u003e\n  \u003cdiv class=\"pinlord-project-wrap\"\u003e\n\n    \u003csection class=\"pinlord-project-hero pinlord-reveal\"\u003e\n      \u003cdiv class=\"pinlord-project-hero-grid\"\u003e\n        \u003cdiv\u003e\n          \u003cp class=\"pinlord-project-kicker\"\u003eMerkactivatieproject\u003c\/p\u003e\n\n          \u003ch1\u003eAdidas x Pinlord: Maatwerk Merchandise voor een Wereldwijde Merkmoment\u003c\/h1\u003e\n\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            Adidas werkte samen met Pinlord en creatief bureau Andpeople om de Adidas 3MC skate-schoen te lanceren via een community-first skateboarding activatie, ondersteund door maatwerk merchandise, merkweggeefacties en cultuurgerichte evenementproductie.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            Het project transformeerde een leegstaand fabrieksperceel tot een skatepark-geïnspireerde ervaring met graffiti-kunst, live muziek, neonreclame, merkmerchandise en verhalen over skatecultuur. Pinlord hielp de productlancering tot leven te brengen via creatieve consultatie, maatwerk productontwerp, ethische productie en ondersteuning van campagne-merchandise.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-actions\"\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart een op maat gemaakt merch-project\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"#pinlord-project-overview\"\u003eBekijk projectoverzicht\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.adidas.com\/us\/3mc\" rel=\"noopener\" target=\"_blank\"\u003eBekijk Adidas 3MC\u003c\/a\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cfigure class=\"pinlord-project-hero-image\"\u003e\n          \u003cimg class=\"pinlord-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845219953.webp?v=1743679770\" alt=\"Adidas 3MC skate-schoen lanceerproject met maatwerk merchandise door Pinlord\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n          \u003cfigcaption class=\"pinlord-project-caption\"\u003e\n            Adidas 3MC lanceermerchandise gemaakt met Pinlord voor een merkactivatie gericht op skatecultuur.\n          \u003c\/figcaption\u003e\n        \u003c\/figure\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-overview\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectoverzicht\u003c\/p\u003e\n\n      \u003ch2\u003eHoe Pinlord Adidas hielp een memorabele 3MC-lanceerervaring te creëren\u003c\/h2\u003e\n\n      \u003cp\u003e\n        De lancering van de Adidas 3MC had meer nodig dan een standaard productrelease. Het doel was een skate-ervaring te creëren die lokaal, creatief, fysiek en gemeenschapsgericht aanvoelde. Pinlord ondersteunde de activatie met expertise in maatwerkproducten, creatieve uitvoering van merchandise en praktische productieondersteuning.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eDe uitdaging\u003c\/strong\u003e\n          \u003cp\u003eEen lanceerervaring creëren die de Adidas 3MC skate-schoen verbindt met echte skatecultuur, straatstijl, gemeenschapsenergie en tastbare merkproducten.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eDe oplossing\u003c\/strong\u003e\n          \u003cp\u003eEen leegstaand fabrieksperceel omvormen tot een skatepark-achtige activatie met graffiti, muziek, neonverlichting, merkweggeefacties en maatwerk merchandise.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eDe rol van Pinlord\u003c\/strong\u003e\n          \u003cp\u003eOndersteuning van productstrategie, productie van merkartikelen, uitvoering van weggeefacties bij evenementen, creatieve consultatie en ethische maatwerkproductie.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eHet resultaat\u003c\/strong\u003e\n          \u003cp\u003eEen krachtiger lanceermoment dat Adidas verbond met skaters, artiesten, retailpartners, fans en de bredere streetwear-gemeenschap.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-activation\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eSkatecultuur in actie\u003c\/p\u003e\n\n      \u003ch2\u003eEen lege ruimte omtoveren tot een skatepark-geïnspireerde lancering\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-feature\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845187185.webp?v=1743679773\" alt=\"Indoor Adidas 3MC skate-evenement met ramps en skaters\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n        \u003cdiv\u003e\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            De activatie bracht skaters, artiesten, muziekliefhebbers en streetwear-publiek samen voor een fysieke lanceerervaring.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            In plaats van te vertrouwen op een standaard winkelpresentatie, gebruikte het project een skate-omgeving in magazijnstijl om de lancering van de Adidas 3MC authentieker, energieker en gemeenschapsgericht te laten voelen.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-feature-icons\"\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eSkateboarden\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eLive muziek\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eGraffiti-kunst\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eWinkelactivatie\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eWaarom het werkte:\u003c\/strong\u003e de lancering paste bij het product. Een skate-schoen gebouwd voor de boardcultuur werd geïntroduceerd via een echte skate-ervaring, niet via een standaard winkelpresentatie.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-gallery\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectmedia\u003c\/p\u003e\n\n      \u003ch2\u003eAdidas x Pinlord projectgalerij\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Visuele merchandise, merkgebonden evenementdetails en retailcampagne-assets hielpen de Adidas 3MC-lancering meeslepender, memorabeler en meer verbonden met de skatecommunity te maken. Klik op een afbeelding om te vergroten.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-gallery\"\u003e\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845154417.webp?v=1743679767\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845154417.webp?v=1743679767\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 1\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845121649.webp?v=1743679768\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845121649.webp?v=1743679768\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 2\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845056113.webp?v=1743679772\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845056113.webp?v=1743679772\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 3\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845088881.webp?v=1743679769\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845088881.webp?v=1743679769\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 4\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845023345.webp?v=1743679767\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988845023345.webp?v=1743679767\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 5\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844990577.webp?v=1743679770\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844990577.webp?v=1743679770\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 6\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844957809.webp?v=1743679787\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844957809.webp?v=1743679787\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 7\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844925041.webp?v=1743679775\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844925041.webp?v=1743679775\" alt=\"Adidas 3MC aangepaste merchandise project afbeelding 8\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-deliverables\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectopleveringen\u003c\/p\u003e\n\n      \u003ch2\u003eWat Pinlord hielp brengen bij de Adidas 3MC-lancering\u003c\/h2\u003e\n\n      \u003cp\u003e\n        De rol van Pinlord combineerde creatief productdenken met praktische productie-uitvoering. Het doel was om aangepaste merchandise te creëren die aansloot bij de visuele identiteit van Adidas, het skatepubliek en de energie van het evenement.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-table-wrap\"\u003e\n        \u003ctable class=\"pinlord-project-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth\u003eOplevering\u003c\/th\u003e\n              \u003cth\u003eDoel\u003c\/th\u003e\n              \u003cth\u003eWaarom het belangrijk was\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eGepersonaliseerde giveaways\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eBied deelnemers tastbare herinneringen aan het evenement.\u003c\/td\u003e\n              \u003ctd\u003eGaf de lancering een langere levensduur dan alleen de dag van het evenement.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eAangepaste merchandise\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreëer producten verbonden aan de Adidas 3MC skate-identiteit.\u003c\/td\u003e\n              \u003ctd\u003eHielp de campagne te vertalen naar draagbare en deelbare items.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eProductontwerp ondersteuning\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eVerfijn productideeën zodat ze werkten voor productie, merk en doelgroep.\u003c\/td\u003e\n              \u003ctd\u003eHield merchandise praktisch, van hoge kwaliteit en afgestemd op de lancering.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003ePrototyping begeleiding\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eOndersteun productontwikkeling van creatief idee tot produceerbaar product.\u003c\/td\u003e\n              \u003ctd\u003eVerminderde risico’s en verbeterde de eindresultaten.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eEthische productie\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eProduceer campagneproducten met verantwoorde productiestandaarden.\u003c\/td\u003e\n              \u003ctd\u003eHielp de merkactivatie af te stemmen op moderne verwachtingen rond productiemethoden.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eConsultancydiensten\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eStem ontwerp, product, productie en levering af op de campagnenoden.\u003c\/td\u003e\n              \u003ctd\u003eMaakte het project makkelijker uitvoerbaar binnen creatieve en retailvereisten.\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-retail\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eOndersteuning retailcampagnes\u003c\/p\u003e\n\n      \u003ch2\u003eDe samenwerking Adidas x Pinlord verlengen voorbij de lancering\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Na het 3MC-lanceringsevenement bleef Adidas samenwerken met Pinlord aan exclusieve aangepaste merchandise voor retailcampagnes met City Beach Australië en Foot Locker.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCity Beach Australië-campagne\u003c\/strong\u003e\n          \u003cp\u003eAangepaste merchandise ondersteunde een retailpubliek verbonden met surf-, skate-, streetwear- en jeugdcultuur.\u003c\/p\u003e\n          \u003cp style=\"margin-top: 10px;\"\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.citybeach.com\/au\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek City Beach Australië →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eFoot Locker-campagne\u003c\/strong\u003e\n          \u003cp\u003eRetailmerchandise hielp de aanwezigheid van Adidas in sneakers en streetwear te ondersteunen via een groot retailkanaal voor schoenen.\u003c\/p\u003e\n          \u003cp style=\"margin-top: 10px;\"\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.footlocker.com.au\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek Foot Locker Australië →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eBelangrijkste retailinzichten:\u003c\/strong\u003e aangepaste merchandise werkt het beste wanneer het de hele campagne ondersteunt — lanceringsevenement, retailactivatie, klantcadeau en langdurige merkherinnering.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-results\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectresultaten\u003c\/p\u003e\n\n      \u003ch2\u003eWat het Adidas 3MC-project opleverde\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eSterkere lanceringsbeleving\u003c\/strong\u003e\n          \u003cp\u003eDe skatepark-stijl activatie maakte de release van de Adidas 3MC meeslepend, relevant en gemeenschapsgericht.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eBetekenisvollere merchandise\u003c\/strong\u003e\n          \u003cp\u003eAangepaste producten werden onderdeel van het campagnethema in plaats van generieke promotieartikelen te zijn.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eUitbreiding van retailcampagne\u003c\/strong\u003e\n          \u003cp\u003eVervolgmerchandise ondersteunde Adidas-campagnes met City Beach Australië en Foot Locker.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eAansluiting bij skatecultuur\u003c\/strong\u003e\n          \u003cp\u003eDe productlancering weerspiegelde de creatieve, fysieke en visuele energie van de skateboardgemeenschap.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEthische productondersteuning\u003c\/strong\u003e\n          \u003cp\u003ePinlord hielp de creatieve visie te verbinden met verantwoord aangepaste productie.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eMerkherinnering\u003c\/strong\u003e\n          \u003cp\u003eWeggeefacties, kleding en aangepaste producten creëerden blijvende herinneringen aan de lanceerervaring.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-brand-links\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eRelevante merk- en campagnelinks\u003c\/p\u003e\n\n      \u003ch2\u003eOntdek de merken, producten en campagnecontext\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAdidas 3MC collectie\u003c\/strong\u003e\n          \u003cp\u003eOntdek de 3MC skate schoenencollectie van Adidas en gerelateerde skateproducten.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.adidas.com\/us\/3mc\" rel=\"noopener\" target=\"_blank\"\u003eBezoek Adidas 3MC →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAdidas skateboardschoenen\u003c\/strong\u003e\n          \u003cp\u003eOntdek Adidas skateboardschoenen en gerelateerde productcategorieën.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.adidas.com.au\/skateboarding-shoes\" rel=\"noopener\" target=\"_blank\"\u003eBekijk skateboardschoenen →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAndpeople\u003c\/strong\u003e\n          \u003cp\u003eOnafhankelijk creatief bureau verbonden met cultuurgerichte merkervaringen.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.andpeople.com\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek Andpeople →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCity Beach Australië\u003c\/strong\u003e\n          \u003cp\u003eRetailpartner verbonden met lifestyle, mode, surfen, skaten en jeugdcultuur.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.citybeach.com\/au\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek City Beach →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eFoot Locker Australië\u003c\/strong\u003e\n          \u003cp\u003eSchoenen- en kledingwinkel verbonden met sneaker- en streetwearcultuur.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.footlocker.com.au\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek Foot Locker AU →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003ePinlord aangepaste producten\u003c\/strong\u003e\n          \u003cp\u003eBekijk opties voor aangepaste merchandise voor merkactivaties, retailcampagnes en lanceerevenementen.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBekijk aangepaste producten →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-products\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eGerelateerde producten\u003c\/p\u003e\n\n      \u003ch2\u003eAangepaste producten voor merkactivaties, retailcampagnes en lanceerevenementen\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAangepaste emaille pins\u003c\/strong\u003e\n          \u003cp\u003ePremium verzamelproducten voor lanceringcampagnes, bewustwordingsmomenten en merkverhalen.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eBekijk aangepaste emaille pins →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAangepaste stickers\u003c\/strong\u003e\n          \u003cp\u003eGoedkope producten met groot bereik voor weggeefacties bij evenementen, verpakkingen, retail drops en streetwear campagnes.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eBekijk aangepaste stickers →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAangepaste patches\u003c\/strong\u003e\n          \u003cp\u003eDuurzame merkproducten voor kleding, uniformen, tassen, clubs, crews en retailcampagne merchandise.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eBekijk aangepaste patches →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAangepaste acrylbedels\u003c\/strong\u003e\n          \u003cp\u003eKleurrijke, flexibele aangepaste producten voor karaktermerchandise, accessoires en campagne giveaways.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eBekijk acrylbedels →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eAangepaste ethische producten\u003c\/strong\u003e\n          \u003cp\u003eBekijk het volledige assortiment aangepaste producten van Pinlord voor merk-, artiest-, non-profit- en retailprojecten.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBekijk alle producten →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eProductcatalogus\u003c\/strong\u003e\n          \u003cp\u003eOntdek meer productideeën voor evenementen, retail, lanceringcampagnes en community merchandise.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eBekijk productcatalogus →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-why\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eWaarom merken voor Pinlord kiezen\u003c\/p\u003e\n\n      \u003ch2\u003eWaarom Adidas voor Pinlord koos voor ondersteuning bij aangepaste merchandise\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Pinlord helpt merken bij het creëren van aangepaste producten die verbinding maken met echte gemeenschappen. Voor wereldwijde merken betekent dat het samenbrengen van ontwerp, productie, productondersteuning, ethische normen en campagne-inzicht.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCreatieve samenwerking\u003c\/strong\u003e\n          \u003cp\u003eProductideeën worden verfijnd op merkfit, publieksfit en produceerbaarheid.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEthische productie\u003c\/strong\u003e\n          \u003cp\u003eProductie wordt geleid door strengere mensen-, planeet- en productnormen.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eAssortiment op maat gemaakte producten\u003c\/strong\u003e\n          \u003cp\u003ePins, stickers, patches, bedels, kleding, verpakkingen, knuffels en meer.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eOndersteuning retailcampagnes\u003c\/strong\u003e\n          \u003cp\u003eMerchandise kan lanceringsevenementen, winkelactivaties en klantgiveaways ondersteunen.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eLees onze ethische standaarden\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/yourstuffmade-pty-ltd\/\" rel=\"noopener\" target=\"_blank\"\u003eBekijk B Corp profiel\u003c\/a\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-dropdowns pinlord-reveal\" id=\"pinlord-project-faqs\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eVeelgestelde vragen\u003c\/p\u003e\n\n      \u003ch2\u003eVeelgestelde vragen over merkactivatie merchandise\u003c\/h2\u003e\n\n      \u003cdetails open\u003e\n        \u003csummary\u003eWat was het Adidas 3MC x Pinlord project?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Het project was een merkactivatie en samenwerking voor op maat gemaakte merchandise ter ondersteuning van de lancering van de Adidas 3MC skate schoen. Pinlord hielp met branded giveaways, custom merchandise, productiesupport en campagnemerchandise verbonden aan skatecultuur.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWelke soort op maat gemaakte merchandise werkt het beste voor skate- en streetwearcampagnes?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Sterke opties zijn onder andere custom kleding, patches, stickers, emaille pins, acryl sleutelhangers, tote bags, verpakkingen en limited-edition retail merchandise. De beste keuze hangt af van het publiek, de tijdlijn, het budget en het campagnedoel.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eKan Pinlord retail merkactivaties ondersteunen?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Ja. Pinlord kan retailcampagnes, lanceerevenementen, branded giveaways, custom product drops, community-activaties en campagnemerchandise ondersteunen voor merken, bureaus en organisaties.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eKan Pinlord helpen met productontwerp en prototyping?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Ja. Pinlord kan helpen productideeën te verfijnen, materialen aan te bevelen, prototypes te ontwikkelen, artwork te beoordelen, productiebeslissingen te begeleiden en campagne-ideeën om te zetten in produceerbare op maat gemaakte producten.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWaarom is ethische productie belangrijk voor merkmerchandise?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Merkmerchandise vertegenwoordigt het bedrijf erachter. Ethische productie helpt risico’s in de toeleveringsketen te verminderen, betere productiestandaarden te ondersteunen en op maat gemaakte producten af te stemmen op moderne klantverwachtingen.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eHoe starten we een op maat gemaakt merkmerchandise-project met Pinlord?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Begin met het delen van je merk, campagnedoel, productideeën, tijdlijn, budget, hoeveelheid, afleverlocatie en eventuele artwork of inspiratie. Pinlord kan dan op maat gemaakte productopties en vervolgstappen aanbevelen.\n          \u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eVraag een offerte aan voor een op maat gemaakt product →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-contact pinlord-reveal\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eLaten we samenwerken\u003c\/p\u003e\n\n      \u003ch2\u003eMaak op maat gemaakte merchandise die net zo iconisch is als je merk\u003c\/h2\u003e\n\n      \u003cp\u003e\n        De lancering van de Adidas 3MC skate schoen toonde hoe krachtig creatieve samenwerking kan zijn wanneer merk, cultuur, product en merchandise samenwerken.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Of je nu een product lanceert, een retailcampagne opzet, een community-evenement organiseert of branded giveaways maakt, Pinlord kan je helpen om je campagne-idee om te zetten in op maat gemaakte producten die mensen echt willen houden.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart een op maat gemaakt merch-project\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eBekijk productcatalogus\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"mailto:hi@pinlord.com\" rel=\"noopener\" target=\"_blank\"\u003eE-mail Pinlord\u003c\/a\u003e\n      \u003c\/div\u003e\n\n      \u003cp class=\"pinlord-project-note\"\u003e\n        #Adidas #Pinlord #3MC #SkateCulture #CustomMerchandise #EthicalManufacturing #BrandActivation #CityBeachAustralia #FootLocker #Streetwear #Skateboarding\n      \u003c\/p\u003e\n    \u003c\/section\u003e\n\n  \u003c\/div\u003e\n\u003c\/article\u003e\n\n\u003cdiv class=\"pinlord-lightbox\" id=\"pinlordProjectLightbox\" aria-hidden=\"true\"\u003e\n  \u003cdiv class=\"pinlord-lightbox-inner\"\u003e\n    \u003cbutton class=\"pinlord-lightbox-close\" type=\"button\" aria-label=\"Close enlarged image\"\u003e×\u003c\/button\u003e\n    \u003cimg class=\"pinlord-lightbox-img\" alt=\"Uitgebreide Adidas project galerij afbeelding\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\n  (function () {\n    var lightbox = document.getElementById('pinlordProjectLightbox');\n    if (!lightbox) return;\n\n    var lightboxImg = lightbox.querySelector('.pinlord-lightbox-img');\n    var closeBtn = lightbox.querySelector('.pinlord-lightbox-close');\n    var galleryButtons = document.querySelectorAll('.pinlord-project-gallery-item[data-full]');\n\n    function openLightbox(src, alt) {\n      lightboxImg.src = src;\n      lightboxImg.alt = alt || 'Expanded Adidas project gallery image';\n      lightbox.classList.add('is-open');\n      lightbox.setAttribute('aria-hidden', 'false');\n      document.documentElement.style.overflow = 'hidden';\n    }\n\n    function closeLightbox() {\n      lightbox.classList.remove('is-open');\n      lightbox.setAttribute('aria-hidden', 'true');\n      lightboxImg.src = '';\n      document.documentElement.style.overflow = '';\n    }\n\n    galleryButtons.forEach(function (button) {\n      button.addEventListener('click', function () {\n        var img = button.querySelector('img');\n        openLightbox(button.getAttribute('data-full'), img ? 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Pinlord helped with branded giveaways, custom merchandise, production support and campaign merchandise connected to skate culture.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What kind of custom merchandise works best for skate and streetwear campaigns?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Strong options include custom apparel, patches, stickers, enamel pins, acrylic keychains, tote bags, packaging and limited-edition retail merchandise. The best choice depends on the audience, timeline, budget and campaign goal.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Pinlord support retail brand activations?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pinlord can support retail campaigns, launch events, branded giveaways, custom product drops, community activations and campaign merchandise for brands, agencies and organizations.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Pinlord help with product design and prototyping?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pinlord can help refine product ideas, recommend materials, develop prototypes, review artwork, guide production decisions and turn campaign ideas into manufacturable custom products.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why does ethical manufacturing matter for brand merchandise?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Brand merchandise represents the company behind it. Ethical manufacturing helps reduce supply chain risk, support better production standards and align custom products with modern customer expectations.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Adidas","offers":[{"title":"Default Title","offer_id":40466418499697,"sku":"","price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/adidas-project-default-title-adidas-skateboarding-x-footlocker-x-citybeach-30988844925041.webp?v=1743679775","url":"https:\/\/pinlord.com\/nl\/products\/adidas-x-pinlord-custom-merchandise-for-a-global-brand-moment","provider":"Pinlord.com","version":"1.0","type":"link"}