{"product_id":"uber-x-pinlord-custom-pride-campaign-merchandise-for-sydney-mardi-gras","title":"Uber x Pinlord: Aangepaste Pride-campagnemerchandise voor Sydney Mardi Gras","description":"\u003cstyle\u003e\n  html {\n    scroll-behavior: smooth;\n  }\n\n  html.pinlord-project-page body .product,\n  body.pinlord-project-page .product,\n  body:has(.pinlord-project) .product,\n  html.pinlord-project-page body .product.grid,\n  body.pinlord-project-page .product.grid,\n  body:has(.pinlord-project) .product.grid,\n  html.pinlord-project-page body .product__info-wrapper,\n  body.pinlord-project-page .product__info-wrapper,\n  body:has(.pinlord-project) .product__info-wrapper,\n  html.pinlord-project-page body .product__info-container,\n  body.pinlord-project-page .product__info-container,\n  body:has(.pinlord-project) .product__info-container,\n  html.pinlord-project-page body .product__description,\n  body.pinlord-project-page .product__description,\n  body:has(.pinlord-project) .product__description,\n  html.pinlord-project-page body .rte,\n  body.pinlord-project-page .rte,\n  body:has(.pinlord-project) .rte {\n    display: block !important;\n    width: 100% !important;\n    max-width: none !important;\n    min-width: 0 !important;\n    padding-left: 0 !important;\n    padding-right: 0 !important;\n  }\n\n  html.pinlord-project-page body .product__media-wrapper,\n  body.pinlord-project-page .product__media-wrapper,\n  body:has(.pinlord-project) .product__media-wrapper,\n  html.pinlord-project-page body .product__media-gallery,\n  body.pinlord-project-page .product__media-gallery,\n  body:has(.pinlord-project) .product__media-gallery,\n  html.pinlord-project-page body media-gallery,\n  body.pinlord-project-page media-gallery,\n  body:has(.pinlord-project) media-gallery,\n  html.pinlord-project-page body .product__title,\n  body.pinlord-project-page .product__title,\n  body:has(.pinlord-project) .product__title,\n  html.pinlord-project-page body .price,\n  body.pinlord-project-page .price,\n  body:has(.pinlord-project) .price,\n  html.pinlord-project-page body .product-form,\n  body.pinlord-project-page .product-form,\n  body:has(.pinlord-project) .product-form,\n  html.pinlord-project-page body product-form,\n  body.pinlord-project-page product-form,\n  body:has(.pinlord-project) product-form,\n  html.pinlord-project-page body variant-selects,\n  body.pinlord-project-page variant-selects,\n  body:has(.pinlord-project) variant-selects,\n  html.pinlord-project-page body .shopify-payment-button,\n  body.pinlord-project-page .shopify-payment-button,\n  body:has(.pinlord-project) .shopify-payment-button,\n  html.pinlord-project-page body .product__tax,\n  body.pinlord-project-page .product__tax,\n  body:has(.pinlord-project) .product__tax,\n  html.pinlord-project-page body .product__inventory,\n  body.pinlord-project-page .product__inventory,\n  body:has(.pinlord-project) .product__inventory,\n  html.pinlord-project-page body .product__sku,\n  body.pinlord-project-page .product__sku,\n  body:has(.pinlord-project) .product__sku,\n  html.pinlord-project-page body .share-button,\n  body.pinlord-project-page .share-button,\n  body:has(.pinlord-project) .share-button {\n    display: none !important;\n  }\n\n  .pinlord-project {\n    --ysm-green: #2e6b4a;\n    --ysm-dark: #1f2a22;\n    --ysm-muted: #637166;\n    --ysm-border: #d8ded6;\n    --ysm-soft: #eef4ed;\n    --ysm-cream: #f7f8f4;\n    color: var(--ysm-dark);\n    line-height: 1.65;\n    width: min(1120px, calc(100vw - 36px));\n    max-width: 1120px;\n    margin: 0 auto;\n    font-family: inherit;\n  }\n\n  .pinlord-project * {\n    box-sizing: border-box;\n  }\n\n  .pinlord-project-wrap {\n    width: 100%;\n    max-width: 1120px;\n    margin: 0 auto;\n    padding: 0;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-section,\n  .pinlord-project-dropdowns,\n  .pinlord-project-contact {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 22px;\n    margin-bottom: 16px;\n    box-shadow: 0 4px 14px rgba(31, 42, 34, 0.04);\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-contact {\n    background:\n      radial-gradient(circle at 8% 12%, rgba(167, 201, 87, .22), transparent 32%),\n      radial-gradient(circle at 92% 18%, rgba(46, 107, 74, .10), transparent 28%),\n      var(--ysm-cream);\n  }\n\n  .pinlord-project-hero {\n    margin-top: 18px;\n  }\n\n  .pinlord-project-hero::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    pointer-events: none;\n    background: linear-gradient(120deg, transparent 0%, rgba(255, 255, 255, .6) 45%, transparent 70%);\n    transform: translateX(-120%);\n    animation: pinlordShimmer 7s ease-in-out infinite;\n  }\n\n  @keyframes pinlordShimmer {\n    0%, 55% {\n      transform: translateX(-120%);\n    }\n\n    75%, 100% {\n      transform: translateX(120%);\n    }\n  }\n\n  .pinlord-project-hero-grid {\n    display: grid;\n    grid-template-columns: minmax(0, 1.02fr) minmax(320px, .98fr);\n    gap: 22px;\n    align-items: center;\n    position: relative;\n    z-index: 1;\n  }\n\n  .pinlord-project h1,\n  .pinlord-project h2,\n  .pinlord-project h3 {\n    color: var(--ysm-dark);\n    line-height: 1.16;\n    margin-top: 0;\n    word-break: normal;\n    overflow-wrap: normal;\n  }\n\n  .pinlord-project h1 {\n    font-size: clamp(34px, 5vw, 58px);\n    letter-spacing: -0.04em;\n    margin-bottom: 14px;\n  }\n\n  .pinlord-project h2 {\n    font-size: 30px;\n    margin-bottom: 10px;\n    letter-spacing: -0.02em;\n  }\n\n  .pinlord-project h3 {\n    font-size: 21px;\n    margin-bottom: 10px;\n  }\n\n  .pinlord-project p:last-child,\n  .pinlord-project ul:last-child,\n  .pinlord-project ol:last-child {\n    margin-bottom: 0;\n  }\n\n  .pinlord-project-kicker {\n    color: var(--ysm-green);\n    font-weight: 900;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    font-size: 12px;\n    margin: 0 0 8px;\n  }\n\n  .pinlord-project-intro {\n    font-size: 18px;\n    color: #3f4f42;\n    margin-bottom: 12px;\n  }\n\n  .pinlord-project-muted {\n    color: var(--ysm-muted);\n  }\n\n  .pinlord-project-actions {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    margin-top: 18px;\n  }\n\n  .pinlord-project-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 999px;\n    padding: 12px 16px;\n    font-size: 14px;\n    font-weight: 900;\n    line-height: 1.2;\n    text-decoration: none;\n    border: 1px solid transparent;\n    transition: transform .18s ease, box-shadow .18s ease, background .18s ease;\n  }\n\n  .pinlord-project-button:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 8px 20px rgba(31, 42, 34, 0.14);\n  }\n\n  .pinlord-project-button-primary {\n    background: var(--ysm-green) !important;\n    color: #ffffff !important;\n    border-color: var(--ysm-green) !important;\n    -webkit-text-fill-color: #ffffff !important;\n  }\n\n  .pinlord-project-button-secondary {\n    background: #ffffff !important;\n    color: var(--ysm-dark) !important;\n    border-color: var(--ysm-border) !important;\n    -webkit-text-fill-color: var(--ysm-dark) !important;\n  }\n\n  .pinlord-project a.pinlord-project-button,\n  .pinlord-project a.pinlord-project-button:visited,\n  .pinlord-project a.pinlord-project-button:hover,\n  .pinlord-project a.pinlord-project-button:focus,\n  .pinlord-project a.pinlord-project-button:active {\n    text-decoration: none !important;\n  }\n\n  .pinlord-project-logo-wrap {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px 22px;\n    margin-bottom: 16px;\n    min-height: 76px;\n  }\n\n  .pinlord-project-logo-text {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    color: #111111;\n    font-size: 34px;\n    font-weight: 950;\n    letter-spacing: -0.04em;\n    line-height: 1;\n  }\n\n  .pinlord-project-hero-image {\n    margin: 0;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 18px;\n    overflow: hidden;\n    padding: 10px;\n    position: relative;\n    transition: transform .22s ease, box-shadow .22s ease;\n  }\n\n  .pinlord-project-hero-image:hover {\n    transform: translateY(-3px) rotate(-.3deg);\n    box-shadow: 0 18px 38px rgba(31, 42, 34, 0.12);\n  }\n\n  .pinlord-project-hero-image-main {\n    width: 100%;\n    height: auto;\n    min-height: 360px;\n    display: block;\n    border-radius: 14px;\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-caption {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 8px;\n  }\n\n  .pinlord-project-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-three-grid {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-card,\n  .pinlord-project-resource {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 14px;\n    padding: 14px;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-card:hover,\n  .pinlord-project-resource:hover {\n    transform: translateY(-3px);\n    border-color: #a7c957;\n    box-shadow: 0 12px 24px rgba(31, 42, 34, .08);\n  }\n\n  .pinlord-project-card strong,\n  .pinlord-project-resource strong {\n    display: block;\n    color: var(--ysm-green);\n    font-size: 14px;\n    margin-bottom: 4px;\n  }\n\n  .pinlord-project-card p,\n  .pinlord-project-resource p {\n    display: block;\n    color: var(--ysm-muted);\n    font-size: 14px;\n    line-height: 1.45;\n    margin: 0;\n  }\n\n  .pinlord-project-highlight {\n    background: var(--ysm-soft);\n    border: 1px solid #a7c957;\n    border-radius: 16px;\n    padding: 16px;\n    margin-top: 14px;\n    transition: transform .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-highlight:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 10px 22px rgba(46, 107, 74, .10);\n  }\n\n  .pinlord-project-highlight strong {\n    color: var(--ysm-green);\n  }\n\n  .pinlord-project-quote {\n    background: #111111;\n    color: #ffffff;\n    border-radius: 18px;\n    padding: 22px;\n    margin-top: 16px;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-quote::before {\n    content: \"“\";\n    position: absolute;\n    top: -24px;\n    left: 16px;\n    font-size: 120px;\n    line-height: 1;\n    color: rgba(255,255,255,.14);\n    font-weight: 900;\n  }\n\n  .pinlord-project-quote p {\n    position: relative;\n    z-index: 1;\n    font-size: 20px;\n    line-height: 1.45;\n    margin: 0;\n    font-weight: 900;\n  }\n\n  .pinlord-project-feature {\n    display: grid;\n    grid-template-columns: minmax(260px, 0.9fr) minmax(0, 1.1fr);\n    gap: 18px;\n    align-items: center;\n    margin-top: 16px;\n    background:\n      radial-gradient(circle at 15% 10%, rgba(167, 201, 87, .20), transparent 28%),\n      var(--ysm-cream);\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px;\n  }\n\n  .pinlord-project-feature img {\n    width: 100%;\n    height: auto;\n    display: block;\n    border-radius: 14px;\n    border: 1px solid var(--ysm-border);\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    transition: transform .25s ease, box-shadow .25s ease;\n  }\n\n  .pinlord-project-feature:hover img {\n    transform: scale(1.015);\n    box-shadow: 0 14px 28px rgba(31, 42, 34, .12);\n  }\n\n  .pinlord-project-feature-icons {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-top: 14px;\n  }\n\n  .pinlord-project-feature-icon {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    color: #3f4f42;\n    border-radius: 999px;\n    padding: 7px 10px;\n    font-size: 13px;\n    font-weight: 800;\n    transition: transform .18s ease, border-color .18s ease;\n  }\n\n  .pinlord-project-feature-icon:hover {\n    transform: translateY(-2px);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-gallery-item {\n    appearance: none;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 16px;\n    padding: 8px;\n    overflow: hidden;\n    margin: 0;\n    cursor: zoom-in;\n    display: block;\n    width: 100%;\n    position: relative;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-gallery-item::after {\n    content: \"Click to enlarge\";\n    position: absolute;\n    left: 14px;\n    right: 14px;\n    bottom: 14px;\n    background: rgba(31, 42, 34, .86);\n    color: #ffffff;\n    font-size: 12px;\n    font-weight: 900;\n    text-align: center;\n    border-radius: 999px;\n    padding: 6px 8px;\n    opacity: 0;\n    transform: translateY(8px);\n    transition: opacity .2s ease, transform .2s ease;\n    pointer-events: none;\n  }\n\n  .pinlord-project-gallery-item:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 16px 28px rgba(31, 42, 34, .12);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery-item:hover::after {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .pinlord-project-gallery-item img {\n    width: 100%;\n    height: auto;\n    min-height: 240px;\n    display: block;\n    border-radius: 12px;\n    aspect-ratio: 1 \/ 1;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    transition: transform .25s ease, filter .25s ease;\n  }\n\n  .pinlord-project-gallery-item:hover img {\n    transform: scale(1.02);\n    filter: saturate(1.08) contrast(1.03);\n  }\n\n  .pinlord-project-table-wrap {\n    overflow-x: auto;\n    margin-top: 14px;\n    border: 1px solid var(--ysm-border);\n    border-radius: 16px;\n    background: #ffffff;\n  }\n\n  .pinlord-project-table {\n    width: 100%;\n    border-collapse: collapse;\n    min-width: 720px;\n  }\n\n  .pinlord-project-table th,\n  .pinlord-project-table td {\n    text-align: left;\n    padding: 13px 14px;\n    border-bottom: 1px solid var(--ysm-border);\n    font-size: 14px;\n    vertical-align: top;\n  }\n\n  .pinlord-project-table th {\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n  }\n\n  .pinlord-project-table td {\n    color: #3f4f42;\n  }\n\n  .pinlord-project-table tr {\n    transition: background .18s ease;\n  }\n\n  .pinlord-project-table tbody tr:hover {\n    background: #f7f8f4;\n  }\n\n  .pinlord-project-table tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .pinlord-project-dropdowns details {\n    border: 1px solid var(--ysm-border);\n    border-radius: 15px;\n    overflow: hidden;\n    background: #ffffff;\n    transition: border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-dropdowns details:hover {\n    border-color: #a7c957;\n    box-shadow: 0 10px 22px rgba(31, 42, 34, .05);\n  }\n\n  .pinlord-project-dropdowns details + details {\n    margin-top: 10px;\n  }\n\n  .pinlord-project-dropdowns summary {\n    cursor: pointer;\n    list-style: none;\n    padding: 14px 16px;\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n    position: relative;\n    padding-right: 48px;\n  }\n\n  .pinlord-project-dropdowns summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .pinlord-project-dropdowns summary::after {\n    content: \"+\";\n    position: absolute;\n    right: 16px;\n    top: 50%;\n    transform: translateY(-50%);\n    color: var(--ysm-green);\n    font-size: 22px;\n    font-weight: 900;\n    line-height: 1;\n  }\n\n  .pinlord-project-dropdowns details[open] summary::after {\n    content: \"–\";\n  }\n\n  .pinlord-project-dropdown-content {\n    padding: 16px;\n    background: #ffffff;\n    border-top: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-link {\n    color: var(--ysm-green);\n    font-weight: 900;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .pinlord-project-note {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 10px;\n  }\n\n  .pinlord-lightbox {\n    position: fixed;\n    inset: 0;\n    z-index: 999999;\n    background: rgba(10, 15, 12, .88);\n    display: none;\n    align-items: center;\n    justify-content: center;\n    padding: 22px;\n  }\n\n  .pinlord-lightbox.is-open {\n    display: flex;\n  }\n\n  .pinlord-lightbox-inner {\n    position: relative;\n    width: min(1100px, 94vw);\n    max-height: 92vh;\n    animation: pinlordLightboxIn .18s ease both;\n  }\n\n  @keyframes pinlordLightboxIn {\n    from {\n      opacity: 0;\n      transform: scale(.96) translateY(8px);\n    }\n\n    to {\n      opacity: 1;\n      transform: scale(1) translateY(0);\n    }\n  }\n\n  .pinlord-lightbox-img {\n    width: 100%;\n    max-height: 86vh;\n    object-fit: contain;\n    display: block;\n    background: #ffffff;\n    border-radius: 18px;\n    border: 1px solid rgba(255,255,255,.25);\n    box-shadow: 0 30px 70px rgba(0,0,0,.40);\n  }\n\n  .pinlord-lightbox-close {\n    position: absolute;\n    top: -14px;\n    right: -14px;\n    width: 42px;\n    height: 42px;\n    border: 0;\n    border-radius: 999px;\n    background: #ffffff;\n    color: var(--ysm-dark);\n    font-size: 24px;\n    line-height: 1;\n    font-weight: 900;\n    cursor: pointer;\n    box-shadow: 0 8px 20px rgba(0,0,0,.28);\n  }\n\n  .pinlord-reveal {\n    opacity: 0;\n    transform: translateY(18px);\n    transition: opacity .55s ease, transform .55s ease;\n  }\n\n  .pinlord-reveal.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .pinlord-project *,\n    .pinlord-reveal,\n    .pinlord-project-hero::before {\n      animation: none !important;\n      transition: none !important;\n    }\n\n    .pinlord-reveal {\n      opacity: 1;\n      transform: none;\n    }\n  }\n\n  @media (max-width: 920px) {\n    .pinlord-project-hero-grid,\n    .pinlord-project-grid,\n    .pinlord-project-feature {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-three-grid {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .pinlord-project-gallery {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 749px) {\n    .pinlord-project {\n      width: min(100%, calc(100vw - 24px));\n    }\n\n    .pinlord-project-hero,\n    .pinlord-project-section,\n    .pinlord-project-dropdowns,\n    .pinlord-project-contact {\n      padding: 18px;\n    }\n\n    .pinlord-project h1 {\n      font-size: 34px;\n    }\n\n    .pinlord-project h2 {\n      font-size: 25px;\n    }\n\n    .pinlord-project-three-grid,\n    .pinlord-project-gallery {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-button {\n      width: 100%;\n    }\n\n    .pinlord-project-hero-image-main,\n    .pinlord-project-gallery-item img {\n      min-height: 220px;\n    }\n\n    .pinlord-lightbox {\n      padding: 12px;\n    }\n\n    .pinlord-lightbox-close {\n      top: 8px;\n      right: 8px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003carticle class=\"pinlord-project\"\u003e\n  \u003cdiv class=\"pinlord-project-wrap\"\u003e\n\n    \u003csection class=\"pinlord-project-hero pinlord-reveal\"\u003e\n      \u003cdiv class=\"pinlord-project-hero-grid\"\u003e\n        \u003cdiv\u003e\n          \u003cdiv class=\"pinlord-project-logo-wrap\"\u003e\n            \u003cspan class=\"pinlord-project-logo-text\"\u003eUber\u003c\/span\u003e\n          \u003c\/div\u003e\n\n          \u003cp class=\"pinlord-project-kicker\"\u003ePride-campagne project\u003c\/p\u003e\n\n          \u003ch1\u003eUber x Pinlord: Maatwerk Pride-campagne merchandise voor Sydney Mardi Gras\u003c\/h1\u003e\n\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            Uber werkte samen met Pinlord.com om de gedurfde “uBEr” Pride-campagne tot leven te brengen met maatwerk creatieve productie, campagne-merchandise en visuele middelen voor Sydney Gay and Lesbian Mardi Gras.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            De campagne vierde de vrijheid om te zijn wie je bent, en ondersteunde diversiteit, inclusie en zichtbaarheid via betekenisvol merkactivatiedesign.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-actions\"\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart een aangepast campagneproject\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"#pinlord-project-overview\"\u003eBekijk projectoverzicht\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.uber.com\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek Uber\u003c\/a\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cfigure class=\"pinlord-project-hero-image\"\u003e\n          \u003cimg class=\"pinlord-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\" alt=\"Uber Pride-campagne merchandise en maatwerk evenementproducten gemaakt door Pinlord\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n          \u003cfigcaption class=\"pinlord-project-caption\"\u003e\n            Maatwerk Pride-campagne merchandise en creatieve productiesupport gemaakt door Pinlord voor Uber.\n          \u003c\/figcaption\u003e\n        \u003c\/figure\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-overview\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectoverzicht\u003c\/p\u003e\n\n      \u003ch2\u003eHoe Pinlord Uber hielp een gedurfd Pride-campagnemoment te creëren\u003c\/h2\u003e\n\n      \u003cp\u003e\n        In 2018 werkte Uber samen met Pinlord om een gedurfde diversiteits- en inclusiecampagne te lanceren, gelijktijdig met Australië’s cruciale beslissing om het homohuwelijk te legaliseren. De campagne draaide om de uitdrukking “uBEr” — een viering van individualiteit en de vrijheid om te zijn wie je wilt zijn.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-quote\"\u003e\n        \u003cp\u003eWij steunen ieders recht om te ZIJN wie ze zijn!\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eDe uitdaging\u003c\/strong\u003e\n          \u003cp\u003eCreëer een Pride-campagne die gedurfd, zichtbaar, feestelijk en in lijn met Uber’s boodschap van gelijkheid en inclusie voelde.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eDe oplossing\u003c\/strong\u003e\n          \u003cp\u003eOntwikkel maatwerk creatieve middelen en campagne-merchandise die de “uBEr” boodschap meenamen naar Sydney Mardi Gras.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eDe rol van Pinlord\u003c\/strong\u003e\n          \u003cp\u003eOndersteuning bij branding, creatieve richting, maatwerk productontwerp, ethische productie en strategisch campagneadvies.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eHet resultaat\u003c\/strong\u003e\n          \u003cp\u003eEen gedenkwaardige Pride-activatie die Uber’s waarden versterkte en een zichtbare viering van vrijheid, gelijkheid en gemeenschap creëerde.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eProjectdoel:\u003c\/strong\u003e Uber’s boodschap over diversiteit en inclusie tot leven brengen via campagne-merchandise en creatieve visuals die gedurfd genoeg waren voor Mardi Gras en betekenisvol genoeg om verder te gaan dan de parade.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-campaign\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eDe “uBEr” campagne\u003c\/p\u003e\n\n      \u003ch2\u003eEen campagne gebouwd rond vrijheid, zichtbaarheid en inclusie\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-feature\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\" alt=\"Uber uBEr Pride-campagne creatie door Pinlord\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n        \u003cdiv\u003e\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            De “uBEr” campagne vierde de vrijheid om te ZIJN wie je wilt zijn.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            Pinlord hielp die boodschap te vertalen naar creatieve campagneproductie en visuele merchandise die opviel tijdens Sydney Gay and Lesbian Mardi Gras, een van de meest iconische Pride- en gemeenschapsvieringen ter wereld.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-feature-icons\"\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003ePride-campagne\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eSydney Mardi Gras\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eZichtbaarheid van de gemeenschap\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eEthische productie\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eWaarom het werkte:\u003c\/strong\u003e de campagne had een duidelijke boodschap gebaseerd op waarden. Het ging niet alleen om merkartikelen — het ging om het gebruik van fysiek ontwerp en publieke zichtbaarheid om inclusie te ondersteunen en de gemeenschap te vieren.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-gallery\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectmedia\u003c\/p\u003e\n\n      \u003ch2\u003eUber x Pinlord projectgalerij\u003c\/h2\u003e\n\n      \u003cp\u003e\n        De onderstaande galerij toont Uber Pride campagne-assets, evenementvisuals en op maat gemaakte merchandise uit de Uber x Pinlord samenwerking. Klik op een afbeelding om te vergroten.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-gallery\"\u003e\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\" alt=\"Uber Pride campagne merchandise afbeelding 1\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\" alt=\"Uber uBEr Pride campagne creatieve afbeelding 2\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849905777.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849905777.webp?v=1756508633\" alt=\"Uber op maat gemaakte Pride campagne product afbeelding 3\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850036849.webp?v=1743679816\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850036849.webp?v=1743679816\" alt=\"Uber Mardi Gras campagne afbeelding 4\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850004081.webp?v=1743679809\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850004081.webp?v=1743679809\" alt=\"Uber Pride creatieve merchandise afbeelding 5\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849971313.webp?v=1743679807\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849971313.webp?v=1743679807\" alt=\"Uber voltooid Pride campagne asset afbeelding 6\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-deliverables\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectopleveringen\u003c\/p\u003e\n\n      \u003ch2\u003eWat Pinlord voor Uber leverde\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Pinlord leverde end-to-end creatieve en productieondersteuning om Uber’s campagnemessage af te stemmen op de energie, kleur en zichtbaarheid van Pride.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-table-wrap\"\u003e\n        \u003ctable class=\"pinlord-project-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth\u003eOplevering\u003c\/th\u003e\n              \u003cth\u003eDoel\u003c\/th\u003e\n              \u003cth\u003eWaarom het belangrijk was\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eBranding en creatieve richting\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eLegt Uber’s inzet voor diversiteit, gelijkheid en vrijheid vast.\u003c\/td\u003e\n              \u003ctd\u003eHelpt de campagne waarden-gedreven, duidelijk en visueel memorabel te laten aanvoelen.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eOp maat gemaakte productontwerpen\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreëer campagne-merchandise en visuals die de kleurrijke, inclusieve geest van Pride weerspiegelen.\u003c\/td\u003e\n              \u003ctd\u003eZette de “uBEr” boodschap om in fysieke en zichtbare campagne-assets.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eEthische productie\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eOndersteun de campagne met verantwoorde, duurzame productiestandaarden.\u003c\/td\u003e\n              \u003ctd\u003eZorgde ervoor dat het fysieke campagne-uitvoer overeenkwam met een op waarden gebaseerde boodschap.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eStrategisch advies\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eHelp campagne-ideeën vorm te geven zodat de boodschap verder reikte dan Mardi Gras.\u003c\/td\u003e\n              \u003ctd\u003eOndersteunde een campagne met blijvende betekenis in plaats van een eenmalige activatie.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eEvenementklare uitvoering\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eBereid creatieve middelen en producten voor op een publieke viering met hoge zichtbaarheid.\u003c\/td\u003e\n              \u003ctd\u003eHelpt Uber zich krachtig en professioneel te presenteren op Sydney Mardi Gras.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eMerchandise afgestemd op de zaak\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreëer campagnematerialen die vrijheid, gelijkheid en zichtbaarheid van LGBTQ+ ondersteunen.\u003c\/td\u003e\n              \u003ctd\u003eHelpt het merk op een tastbare en feestelijke manier contact te maken met de gemeenschap.\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-results\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProjectresultaten\u003c\/p\u003e\n\n      \u003ch2\u003eImpact van de Uber Pride campagne\u003c\/h2\u003e\n\n      \u003cp\u003e\n        De Uber Pride activatie deed meer dan alleen Mardi Gras vieren. Het creëerde een openbaar platform voor zichtbaarheid, gemeenschapssteun en maatschappelijke verantwoordelijkheid.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eZichtbaarheid van de gemeenschap\u003c\/strong\u003e\n          \u003cp\u003eDe campagne creëerde een zichtbaar platform van steun voor LGBTQ+ gemeenschappen tijdens een groot cultureel evenement.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eGedurfde merkwaarden\u003c\/strong\u003e\n          \u003cp\u003eDe activatie toonde Uber’s publieke betrokkenheid bij gelijkheid, inclusie en vrijheid.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eGedenkwaardige campagne-identiteit\u003c\/strong\u003e\n          \u003cp\u003eHet “uBEr” concept gaf de campagne een eenvoudige, herkenbare en zeer zichtbare creatieve boodschap.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eBetrokkenheid bij het evenement\u003c\/strong\u003e\n          \u003cp\u003eCampagnebeelden en ontwerpen werden getoond tijdens Sydney Gay and Lesbian Mardi Gras.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eJaarlijkse boodschap\u003c\/strong\u003e\n          \u003cp\u003eDe campagne versterkte Pride als een viering het hele jaar door, niet alleen als een seizoensgebonden evenement.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEthische productie\u003c\/strong\u003e\n          \u003cp\u003eHet project maakte gebruik van verantwoorde productieondersteuning die aansluit bij de waarden achter de campagne.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-brand-links\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eRelevante merk- en campagelinks\u003c\/p\u003e\n\n      \u003ch2\u003eOntdek Uber, Mardi Gras en maatwerk campagne merchandise\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eUber\u003c\/strong\u003e\n          \u003cp\u003eOntdek het wereldwijde mobiliteitsbedrijf achter de uBEr Pride-campagne.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.uber.com\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek Uber →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eSydney Gay and Lesbian Mardi Gras\u003c\/strong\u003e\n          \u003cp\u003eOntdek de iconische viering van trots, gemeenschap en LGBTQ+ zichtbaarheid in Sydney.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.mardigras.org.au\/\" rel=\"noopener\" target=\"_blank\"\u003eBezoek Mardi Gras →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003ePinlord maatwerkproducten\u003c\/strong\u003e\n          \u003cp\u003eBekijk maatwerk merchandise opties voor evenementen, campagnes, activaties en door doelen gedreven merkmomenten.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBekijk maatwerkproducten →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eMaatwerk emaille pins\u003c\/strong\u003e\n          \u003cp\u003ePremium verzamelproducten voor campagnes, evenementen, maatschappelijke doelen en merkactivaties.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eBekijk maatwerk emaille pins →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eMaatwerk stickers\u003c\/strong\u003e\n          \u003cp\u003eBetaalbare campagneproducten voor evenementpakketten, weggeefacties in de gemeenschap, verpakkingen en zichtbaarheidmomenten.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eBekijk maatwerk stickers →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003ePinlord ethische standaarden\u003c\/strong\u003e\n          \u003cp\u003eOntdek hoe Pinlord verantwoord maatwerkproductie benadert.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eLees ethische standaarden →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-products\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eGerelateerde producten\u003c\/p\u003e\n\n      \u003ch2\u003eMaatwerkproducten voor campagnes, evenementen en activaties met een doel\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eMaatwerk emaille pins\u003c\/strong\u003e\n          \u003cp\u003eVerzamelbare producten voor Pride-campagnes, evenementactivaties, non-profitorganisaties en door de gemeenschap geleide merkmomenten.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eBekijk maatwerk emaille pins →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eMaatwerk stickers\u003c\/strong\u003e\n          \u003cp\u003eCampagneproducten met grote impact voor weggeefacties, bewustwordingspakketten, evenementen en publieke activaties.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eBekijk maatwerk stickers →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eMaatwerk patches\u003c\/strong\u003e\n          \u003cp\u003eDuurzame merkproducten voor uniformen, kleding, evenemententeams, vrijwilligers en gemeenschaps campagnes.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eBekijk maatwerk patches →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eMaatwerk acrylbedels\u003c\/strong\u003e\n          \u003cp\u003eKleurrijke maatwerkaccessoires voor campagne merchandise, sleutelhangers, fanmomenten en weggeefacties op evenementen.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eBekijk acrylbedels →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eMaatwerkkleding\u003c\/strong\u003e\n          \u003cp\u003eDraagbare merchandise voor campagneteams, merkactivaties, evenementen en gemeenschapsvieringen.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-apparel-goods\" rel=\"noopener\" target=\"_blank\"\u003eBekijk maatwerkkleding →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eEthische maatwerkproducten\u003c\/strong\u003e\n          \u003cp\u003eBekijk het volledige assortiment maatwerkproducten van Pinlord voor merken, artiesten, evenementen, non-profitorganisaties en campagnes.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBekijk alle producten →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-why\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eWaarom campagneteams voor Pinlord kiezen\u003c\/p\u003e\n\n      \u003ch2\u003eWaarom wereldwijde merken samenwerken met Pinlord voor betekenisvolle campagnes\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Campagnes met een doel hebben maatwerk merchandise partners nodig die boodschap, zichtbaarheid, timing en waarden begrijpen. Pinlord helpt merken creatieve ideeën en maatschappelijke impactboodschappen om te zetten in fysieke campagne-items die mensen kunnen zien, gebruiken en onthouden.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCreatieve samenwerking\u003c\/strong\u003e\n          \u003cp\u003eMerkwaarden omzetten in campagnebeelden, producten en merchandise die duidelijk en authentiek aanvoelen.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eMaatwerk ontwerp en productie\u003c\/strong\u003e\n          \u003cp\u003eOndersteuning voor custom pins, patches, stickers, acryl sleutelhangers, kleding, evenementproducten en campagne merchandise.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEthische productie\u003c\/strong\u003e\n          \u003cp\u003eMerken helpen merchandise te creëren via meer verantwoorde en transparante productieroutes.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCampagne-expertise\u003c\/strong\u003e\n          \u003cp\u003eAangepaste producten creëren die activaties ondersteunen, resoneren met doelgroepen en een blijvende indruk achterlaten.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eLees onze ethische normen\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/yourstuffmade-pty-ltd\/\" rel=\"noopener\" target=\"_blank\"\u003eBekijk B Corp-profiel\u003c\/a\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-dropdowns pinlord-reveal\" id=\"pinlord-project-faqs\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eVeelgestelde vragen\u003c\/p\u003e\n\n      \u003ch2\u003eVeelgestelde vragen over aangepaste campagnemerchandise\u003c\/h2\u003e\n\n      \u003cdetails open\u003e\n        \u003csummary\u003eWat was de Uber x Pinlord Pride-campagne?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            De Uber x Pinlord Pride-campagne was een samenwerking voor creatieve productie en campagnemerchandise voor Uber’s “uBEr” campagne, gemaakt om diversiteit, inclusie, vrijheid en zichtbaarheid te vieren tijdens de Sydney Gay and Lesbian Mardi Gras.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWat heeft Pinlord voor Uber gemaakt?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Pinlord ondersteunde branding en creatieve richting, ontwerp van aangepaste producten, ethische productie, campagneadvies en creatieve assets klaar voor evenementen voor Uber’s Pride-activatie.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWaarom is aangepaste merchandise nuttig voor campagnes met een maatschappelijk doel?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Aangepaste merchandise helpt een campagnemessage zichtbaar en tastbaar te maken. Het kan evenementen ondersteunen, bewustwording vergroten, gemeenschapsverbinding creëren en mensen helpen de boodschap te onthouden nadat de activatie is afgelopen.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWelke aangepaste producten werken het beste voor Pride- en gemeenschapscampagnes?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Sterke opties zijn onder andere aangepaste emaille pins, stickers, patches, acrylbedels, sleutelhangers, kleding, tote bags, lanyards, eventpakketten en limited edition campagneproducten.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eKan Pinlord ethische campagnemerchandise ondersteunen?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Ja. Pinlord ondersteunt merken met ethische productie, verantwoord productierichtlijnen en productopties die zijn afgestemd op campagnedoelen, waarden, kwaliteit en timing.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eHoe starten we een project voor aangepaste campagnemerchandise met Pinlord?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Begin met het delen van je campagnemessage, evenementdatum, productideeën, artwork, doelgroep, hoeveelheid, afleverlocatie en budget. Pinlord kan dan productopties, ontwerpstappen en productietijdlijnen aanbevelen.\n          \u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eVraag een offerte aan voor een aangepast product →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-contact pinlord-reveal\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eLaten we samenwerken\u003c\/p\u003e\n\n      \u003ch2\u003eMaak campagnemerchandise die jouw waarden verder draagt\u003c\/h2\u003e\n\n      \u003cp\u003e\n        De Uber x Pinlord Pride-campagne laat zien hoe branding, ethische productie en creatieve samenwerking belangrijke sociale boodschappen kunnen versterken via aangepaste merchandise en zichtbaar campagnedesign.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Of je nu een Pride-campagne, non-profitactivatie, gemeenschapsevenement, campagne voor merkwaarden of bewustwordingsproject lanceert, Pinlord kan je helpen je boodschap om te zetten in aangepaste producten die een blijvende indruk achterlaten.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart een aangepast campagneproject\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eBekijk productcatalogus\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"mailto:hi@pinlord.com\" rel=\"noopener\" target=\"_blank\"\u003eE-mail Pinlord\u003c\/a\u003e\n      \u003c\/div\u003e\n\n      \u003cp class=\"pinlord-project-note\"\u003e\n        #Pinlord #Uber #PrideCampaign #DiversityAndInclusion #SydneyMardiGras #LGBTQVisibility #BrandActivations #CustomEventMerchandise #EthicalManufacturing #BCorpCertified #CelebrateDiversity #FreedomToBe #CreativeCollaboration\n      \u003c\/p\u003e\n    \u003c\/section\u003e\n\n  \u003c\/div\u003e\n\u003c\/article\u003e\n\n\u003cdiv class=\"pinlord-lightbox\" id=\"pinlordProjectLightbox\" aria-hidden=\"true\"\u003e\n  \u003cdiv class=\"pinlord-lightbox-inner\"\u003e\n    \u003cbutton class=\"pinlord-lightbox-close\" type=\"button\" aria-label=\"Close enlarged image\"\u003e×\u003c\/button\u003e\n    \u003cimg class=\"pinlord-lightbox-img\" alt=\"Uitgebreide Uber project galerij afbeelding\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\n  (function () {\n    var lightbox = document.getElementById('pinlordProjectLightbox');\n    if (!lightbox) return;\n\n    var lightboxImg = lightbox.querySelector('.pinlord-lightbox-img');\n    var closeBtn = lightbox.querySelector('.pinlord-lightbox-close');\n    var galleryButtons = document.querySelectorAll('.pinlord-project-gallery-item[data-full]');\n\n    function openLightbox(src, alt) {\n      lightboxImg.src = src;\n      lightboxImg.alt = alt || 'Expanded Uber project gallery image';\n      lightbox.classList.add('is-open');\n      lightbox.setAttribute('aria-hidden', 'false');\n      document.documentElement.style.overflow = 'hidden';\n    }\n\n    function closeLightbox() {\n      lightbox.classList.remove('is-open');\n      lightbox.setAttribute('aria-hidden', 'true');\n      lightboxImg.src = '';\n      document.documentElement.style.overflow = '';\n    }\n\n    galleryButtons.forEach(function (button) {\n      button.addEventListener('click', function () {\n        var img = button.querySelector('img');\n        openLightbox(button.getAttribute('data-full'), img ? img.alt : '');\n      });\n    });\n\n    closeBtn.addEventListener('click', closeLightbox);\n\n    lightbox.addEventListener('click', function (event) {\n      if (event.target === lightbox) {\n        closeLightbox();\n      }\n    });\n\n    document.addEventListener('keydown', function (event) {\n      if (event.key === 'Escape' \u0026\u0026 lightbox.classList.contains('is-open')) {\n        closeLightbox();\n      }\n    });\n\n    var revealItems = document.querySelectorAll('.pinlord-reveal');\n\n    if ('IntersectionObserver' in window) {\n      var observer = new IntersectionObserver(function (entries) {\n        entries.forEach(function (entry) {\n          if (entry.isIntersecting) {\n            entry.target.classList.add('is-visible');\n            observer.unobserve(entry.target);\n          }\n        });\n      }, { threshold: 0.12 });\n\n      revealItems.forEach(function (item) {\n        observer.observe(item);\n      });\n    } else {\n      revealItems.forEach(function (item) {\n        item.classList.add('is-visible');\n      });\n    }\n  })();\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Uber x Pinlord: Custom Pride Campaign Merchandise for Sydney Mardi Gras\",\n  \"description\": \"See how Pinlord helped Uber create bold custom Pride campaign merchandise and creative assets for Sydney Gay and Lesbian Mardi Gras.\",\n  \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Pinlord\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Pinlord\",\n    \"url\": \"https:\/\/pinlord.com\"\n  },\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/pinlord.com\/products\/uber-pride-campaign-merchandise\"\n  },\n  \"about\": [\n    \"Uber Pride merchandise\",\n    \"custom Pride campaign merchandise\",\n    \"Sydney Mardi Gras merchandise\",\n    \"diversity campaign merchandise\",\n    \"custom event merchandise\",\n    \"ethical manufacturing\",\n    \"brand activations\"\n  ]\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What was the Uber x Pinlord Pride campaign?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The Uber x Pinlord Pride campaign was a custom creative production and campaign merchandise collaboration for Uber’s uBEr campaign, created to celebrate diversity, inclusion, freedom and visibility at Sydney Gay and Lesbian Mardi Gras.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What did Pinlord create for Uber?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pinlord supported branding and creative direction, custom product design, ethical production, campaign consultation and event-ready creative assets for Uber’s Pride activation.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is custom merchandise useful for cause-led campaigns?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Custom merchandise helps turn a campaign message into something visible and tangible. It can support events, amplify awareness, create community connection and help people remember the message after the activation ends.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What custom products work best for Pride and community campaigns?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Strong options include custom enamel pins, stickers, patches, acrylic charms, keychains, apparel, tote bags, lanyards, event packs and limited-edition campaign products.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Pinlord support ethical campaign merchandise?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pinlord supports brands with ethical manufacturing, responsible production guidance and product options designed around campaign goals, values, quality and timing.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Uber","offers":[{"title":"Default Title","offer_id":40466421645425,"sku":"","price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633","url":"https:\/\/pinlord.com\/nl\/products\/uber-x-pinlord-custom-pride-campaign-merchandise-for-sydney-mardi-gras","provider":"Pinlord.com","version":"1.0","type":"link"}