{"product_id":"uber-x-pinlord-custom-pride-campaign-merchandise-for-sydney-mardi-gras","title":"Uber x Pinlord: Custom Pride Campaign Merchandise for Sydney Mardi Gras","description":"\u003cstyle\u003e\n  html {\n    scroll-behavior: smooth;\n  }\n\n  html.pinlord-project-page body .product,\n  body.pinlord-project-page .product,\n  body:has(.pinlord-project) .product,\n  html.pinlord-project-page body .product.grid,\n  body.pinlord-project-page .product.grid,\n  body:has(.pinlord-project) .product.grid,\n  html.pinlord-project-page body .product__info-wrapper,\n  body.pinlord-project-page .product__info-wrapper,\n  body:has(.pinlord-project) .product__info-wrapper,\n  html.pinlord-project-page body .product__info-container,\n  body.pinlord-project-page .product__info-container,\n  body:has(.pinlord-project) .product__info-container,\n  html.pinlord-project-page body .product__description,\n  body.pinlord-project-page .product__description,\n  body:has(.pinlord-project) .product__description,\n  html.pinlord-project-page body .rte,\n  body.pinlord-project-page .rte,\n  body:has(.pinlord-project) .rte {\n    display: block !important;\n    width: 100% !important;\n    max-width: none !important;\n    min-width: 0 !important;\n    padding-left: 0 !important;\n    padding-right: 0 !important;\n  }\n\n  html.pinlord-project-page body .product__media-wrapper,\n  body.pinlord-project-page .product__media-wrapper,\n  body:has(.pinlord-project) .product__media-wrapper,\n  html.pinlord-project-page body .product__media-gallery,\n  body.pinlord-project-page .product__media-gallery,\n  body:has(.pinlord-project) .product__media-gallery,\n  html.pinlord-project-page body media-gallery,\n  body.pinlord-project-page media-gallery,\n  body:has(.pinlord-project) media-gallery,\n  html.pinlord-project-page body .product__title,\n  body.pinlord-project-page .product__title,\n  body:has(.pinlord-project) .product__title,\n  html.pinlord-project-page body .price,\n  body.pinlord-project-page .price,\n  body:has(.pinlord-project) .price,\n  html.pinlord-project-page body .product-form,\n  body.pinlord-project-page .product-form,\n  body:has(.pinlord-project) .product-form,\n  html.pinlord-project-page body product-form,\n  body.pinlord-project-page product-form,\n  body:has(.pinlord-project) product-form,\n  html.pinlord-project-page body variant-selects,\n  body.pinlord-project-page variant-selects,\n  body:has(.pinlord-project) variant-selects,\n  html.pinlord-project-page body .shopify-payment-button,\n  body.pinlord-project-page .shopify-payment-button,\n  body:has(.pinlord-project) .shopify-payment-button,\n  html.pinlord-project-page body .product__tax,\n  body.pinlord-project-page .product__tax,\n  body:has(.pinlord-project) .product__tax,\n  html.pinlord-project-page body .product__inventory,\n  body.pinlord-project-page .product__inventory,\n  body:has(.pinlord-project) .product__inventory,\n  html.pinlord-project-page body .product__sku,\n  body.pinlord-project-page .product__sku,\n  body:has(.pinlord-project) .product__sku,\n  html.pinlord-project-page body .share-button,\n  body.pinlord-project-page .share-button,\n  body:has(.pinlord-project) .share-button {\n    display: none !important;\n  }\n\n  .pinlord-project {\n    --ysm-green: #2e6b4a;\n    --ysm-dark: #1f2a22;\n    --ysm-muted: #637166;\n    --ysm-border: #d8ded6;\n    --ysm-soft: #eef4ed;\n    --ysm-cream: #f7f8f4;\n    color: var(--ysm-dark);\n    line-height: 1.65;\n    width: min(1120px, calc(100vw - 36px));\n    max-width: 1120px;\n    margin: 0 auto;\n    font-family: inherit;\n  }\n\n  .pinlord-project * {\n    box-sizing: border-box;\n  }\n\n  .pinlord-project-wrap {\n    width: 100%;\n    max-width: 1120px;\n    margin: 0 auto;\n    padding: 0;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-section,\n  .pinlord-project-dropdowns,\n  .pinlord-project-contact {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 22px;\n    margin-bottom: 16px;\n    box-shadow: 0 4px 14px rgba(31, 42, 34, 0.04);\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-hero,\n  .pinlord-project-contact {\n    background:\n      radial-gradient(circle at 8% 12%, rgba(167, 201, 87, .22), transparent 32%),\n      radial-gradient(circle at 92% 18%, rgba(46, 107, 74, .10), transparent 28%),\n      var(--ysm-cream);\n  }\n\n  .pinlord-project-hero {\n    margin-top: 18px;\n  }\n\n  .pinlord-project-hero::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    pointer-events: none;\n    background: linear-gradient(120deg, transparent 0%, rgba(255, 255, 255, .6) 45%, transparent 70%);\n    transform: translateX(-120%);\n    animation: pinlordShimmer 7s ease-in-out infinite;\n  }\n\n  @keyframes pinlordShimmer {\n    0%, 55% {\n      transform: translateX(-120%);\n    }\n\n    75%, 100% {\n      transform: translateX(120%);\n    }\n  }\n\n  .pinlord-project-hero-grid {\n    display: grid;\n    grid-template-columns: minmax(0, 1.02fr) minmax(320px, .98fr);\n    gap: 22px;\n    align-items: center;\n    position: relative;\n    z-index: 1;\n  }\n\n  .pinlord-project h1,\n  .pinlord-project h2,\n  .pinlord-project h3 {\n    color: var(--ysm-dark);\n    line-height: 1.16;\n    margin-top: 0;\n    word-break: normal;\n    overflow-wrap: normal;\n  }\n\n  .pinlord-project h1 {\n    font-size: clamp(34px, 5vw, 58px);\n    letter-spacing: -0.04em;\n    margin-bottom: 14px;\n  }\n\n  .pinlord-project h2 {\n    font-size: 30px;\n    margin-bottom: 10px;\n    letter-spacing: -0.02em;\n  }\n\n  .pinlord-project h3 {\n    font-size: 21px;\n    margin-bottom: 10px;\n  }\n\n  .pinlord-project p:last-child,\n  .pinlord-project ul:last-child,\n  .pinlord-project ol:last-child {\n    margin-bottom: 0;\n  }\n\n  .pinlord-project-kicker {\n    color: var(--ysm-green);\n    font-weight: 900;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    font-size: 12px;\n    margin: 0 0 8px;\n  }\n\n  .pinlord-project-intro {\n    font-size: 18px;\n    color: #3f4f42;\n    margin-bottom: 12px;\n  }\n\n  .pinlord-project-muted {\n    color: var(--ysm-muted);\n  }\n\n  .pinlord-project-actions {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    margin-top: 18px;\n  }\n\n  .pinlord-project-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 999px;\n    padding: 12px 16px;\n    font-size: 14px;\n    font-weight: 900;\n    line-height: 1.2;\n    text-decoration: none;\n    border: 1px solid transparent;\n    transition: transform .18s ease, box-shadow .18s ease, background .18s ease;\n  }\n\n  .pinlord-project-button:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 8px 20px rgba(31, 42, 34, 0.14);\n  }\n\n  .pinlord-project-button-primary {\n    background: var(--ysm-green) !important;\n    color: #ffffff !important;\n    border-color: var(--ysm-green) !important;\n    -webkit-text-fill-color: #ffffff !important;\n  }\n\n  .pinlord-project-button-secondary {\n    background: #ffffff !important;\n    color: var(--ysm-dark) !important;\n    border-color: var(--ysm-border) !important;\n    -webkit-text-fill-color: var(--ysm-dark) !important;\n  }\n\n  .pinlord-project a.pinlord-project-button,\n  .pinlord-project a.pinlord-project-button:visited,\n  .pinlord-project a.pinlord-project-button:hover,\n  .pinlord-project a.pinlord-project-button:focus,\n  .pinlord-project a.pinlord-project-button:active {\n    text-decoration: none !important;\n  }\n\n  .pinlord-project-logo-wrap {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px 22px;\n    margin-bottom: 16px;\n    min-height: 76px;\n  }\n\n  .pinlord-project-logo-text {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    color: #111111;\n    font-size: 34px;\n    font-weight: 950;\n    letter-spacing: -0.04em;\n    line-height: 1;\n  }\n\n  .pinlord-project-hero-image {\n    margin: 0;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 18px;\n    overflow: hidden;\n    padding: 10px;\n    position: relative;\n    transition: transform .22s ease, box-shadow .22s ease;\n  }\n\n  .pinlord-project-hero-image:hover {\n    transform: translateY(-3px) rotate(-.3deg);\n    box-shadow: 0 18px 38px rgba(31, 42, 34, 0.12);\n  }\n\n  .pinlord-project-hero-image-main {\n    width: 100%;\n    height: auto;\n    min-height: 360px;\n    display: block;\n    border-radius: 14px;\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-caption {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 8px;\n  }\n\n  .pinlord-project-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-three-grid {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-card,\n  .pinlord-project-resource {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 14px;\n    padding: 14px;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-card:hover,\n  .pinlord-project-resource:hover {\n    transform: translateY(-3px);\n    border-color: #a7c957;\n    box-shadow: 0 12px 24px rgba(31, 42, 34, .08);\n  }\n\n  .pinlord-project-card strong,\n  .pinlord-project-resource strong {\n    display: block;\n    color: var(--ysm-green);\n    font-size: 14px;\n    margin-bottom: 4px;\n  }\n\n  .pinlord-project-card p,\n  .pinlord-project-resource p {\n    display: block;\n    color: var(--ysm-muted);\n    font-size: 14px;\n    line-height: 1.45;\n    margin: 0;\n  }\n\n  .pinlord-project-highlight {\n    background: var(--ysm-soft);\n    border: 1px solid #a7c957;\n    border-radius: 16px;\n    padding: 16px;\n    margin-top: 14px;\n    transition: transform .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-highlight:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 10px 22px rgba(46, 107, 74, .10);\n  }\n\n  .pinlord-project-highlight strong {\n    color: var(--ysm-green);\n  }\n\n  .pinlord-project-quote {\n    background: #111111;\n    color: #ffffff;\n    border-radius: 18px;\n    padding: 22px;\n    margin-top: 16px;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .pinlord-project-quote::before {\n    content: \"“\";\n    position: absolute;\n    top: -24px;\n    left: 16px;\n    font-size: 120px;\n    line-height: 1;\n    color: rgba(255,255,255,.14);\n    font-weight: 900;\n  }\n\n  .pinlord-project-quote p {\n    position: relative;\n    z-index: 1;\n    font-size: 20px;\n    line-height: 1.45;\n    margin: 0;\n    font-weight: 900;\n  }\n\n  .pinlord-project-feature {\n    display: grid;\n    grid-template-columns: minmax(260px, 0.9fr) minmax(0, 1.1fr);\n    gap: 18px;\n    align-items: center;\n    margin-top: 16px;\n    background:\n      radial-gradient(circle at 15% 10%, rgba(167, 201, 87, .20), transparent 28%),\n      var(--ysm-cream);\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px;\n  }\n\n  .pinlord-project-feature img {\n    width: 100%;\n    height: auto;\n    display: block;\n    border-radius: 14px;\n    border: 1px solid var(--ysm-border);\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    transition: transform .25s ease, box-shadow .25s ease;\n  }\n\n  .pinlord-project-feature:hover img {\n    transform: scale(1.015);\n    box-shadow: 0 14px 28px rgba(31, 42, 34, .12);\n  }\n\n  .pinlord-project-feature-icons {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-top: 14px;\n  }\n\n  .pinlord-project-feature-icon {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    color: #3f4f42;\n    border-radius: 999px;\n    padding: 7px 10px;\n    font-size: 13px;\n    font-weight: 800;\n    transition: transform .18s ease, border-color .18s ease;\n  }\n\n  .pinlord-project-feature-icon:hover {\n    transform: translateY(-2px);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .pinlord-project-gallery-item {\n    appearance: none;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 16px;\n    padding: 8px;\n    overflow: hidden;\n    margin: 0;\n    cursor: zoom-in;\n    display: block;\n    width: 100%;\n    position: relative;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .pinlord-project-gallery-item::after {\n    content: \"Click to enlarge\";\n    position: absolute;\n    left: 14px;\n    right: 14px;\n    bottom: 14px;\n    background: rgba(31, 42, 34, .86);\n    color: #ffffff;\n    font-size: 12px;\n    font-weight: 900;\n    text-align: center;\n    border-radius: 999px;\n    padding: 6px 8px;\n    opacity: 0;\n    transform: translateY(8px);\n    transition: opacity .2s ease, transform .2s ease;\n    pointer-events: none;\n  }\n\n  .pinlord-project-gallery-item:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 16px 28px rgba(31, 42, 34, .12);\n    border-color: #a7c957;\n  }\n\n  .pinlord-project-gallery-item:hover::after {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .pinlord-project-gallery-item img {\n    width: 100%;\n    height: auto;\n    min-height: 240px;\n    display: block;\n    border-radius: 12px;\n    aspect-ratio: 1 \/ 1;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    transition: transform .25s ease, filter .25s ease;\n  }\n\n  .pinlord-project-gallery-item:hover img {\n    transform: scale(1.02);\n    filter: saturate(1.08) contrast(1.03);\n  }\n\n  .pinlord-project-table-wrap {\n    overflow-x: auto;\n    margin-top: 14px;\n    border: 1px solid var(--ysm-border);\n    border-radius: 16px;\n    background: #ffffff;\n  }\n\n  .pinlord-project-table {\n    width: 100%;\n    border-collapse: collapse;\n    min-width: 720px;\n  }\n\n  .pinlord-project-table th,\n  .pinlord-project-table td {\n    text-align: left;\n    padding: 13px 14px;\n    border-bottom: 1px solid var(--ysm-border);\n    font-size: 14px;\n    vertical-align: top;\n  }\n\n  .pinlord-project-table th {\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n  }\n\n  .pinlord-project-table td {\n    color: #3f4f42;\n  }\n\n  .pinlord-project-table tr {\n    transition: background .18s ease;\n  }\n\n  .pinlord-project-table tbody tr:hover {\n    background: #f7f8f4;\n  }\n\n  .pinlord-project-table tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .pinlord-project-dropdowns details {\n    border: 1px solid var(--ysm-border);\n    border-radius: 15px;\n    overflow: hidden;\n    background: #ffffff;\n    transition: border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .pinlord-project-dropdowns details:hover {\n    border-color: #a7c957;\n    box-shadow: 0 10px 22px rgba(31, 42, 34, .05);\n  }\n\n  .pinlord-project-dropdowns details + details {\n    margin-top: 10px;\n  }\n\n  .pinlord-project-dropdowns summary {\n    cursor: pointer;\n    list-style: none;\n    padding: 14px 16px;\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n    position: relative;\n    padding-right: 48px;\n  }\n\n  .pinlord-project-dropdowns summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .pinlord-project-dropdowns summary::after {\n    content: \"+\";\n    position: absolute;\n    right: 16px;\n    top: 50%;\n    transform: translateY(-50%);\n    color: var(--ysm-green);\n    font-size: 22px;\n    font-weight: 900;\n    line-height: 1;\n  }\n\n  .pinlord-project-dropdowns details[open] summary::after {\n    content: \"–\";\n  }\n\n  .pinlord-project-dropdown-content {\n    padding: 16px;\n    background: #ffffff;\n    border-top: 1px solid var(--ysm-border);\n  }\n\n  .pinlord-project-link {\n    color: var(--ysm-green);\n    font-weight: 900;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .pinlord-project-note {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 10px;\n  }\n\n  .pinlord-lightbox {\n    position: fixed;\n    inset: 0;\n    z-index: 999999;\n    background: rgba(10, 15, 12, .88);\n    display: none;\n    align-items: center;\n    justify-content: center;\n    padding: 22px;\n  }\n\n  .pinlord-lightbox.is-open {\n    display: flex;\n  }\n\n  .pinlord-lightbox-inner {\n    position: relative;\n    width: min(1100px, 94vw);\n    max-height: 92vh;\n    animation: pinlordLightboxIn .18s ease both;\n  }\n\n  @keyframes pinlordLightboxIn {\n    from {\n      opacity: 0;\n      transform: scale(.96) translateY(8px);\n    }\n\n    to {\n      opacity: 1;\n      transform: scale(1) translateY(0);\n    }\n  }\n\n  .pinlord-lightbox-img {\n    width: 100%;\n    max-height: 86vh;\n    object-fit: contain;\n    display: block;\n    background: #ffffff;\n    border-radius: 18px;\n    border: 1px solid rgba(255,255,255,.25);\n    box-shadow: 0 30px 70px rgba(0,0,0,.40);\n  }\n\n  .pinlord-lightbox-close {\n    position: absolute;\n    top: -14px;\n    right: -14px;\n    width: 42px;\n    height: 42px;\n    border: 0;\n    border-radius: 999px;\n    background: #ffffff;\n    color: var(--ysm-dark);\n    font-size: 24px;\n    line-height: 1;\n    font-weight: 900;\n    cursor: pointer;\n    box-shadow: 0 8px 20px rgba(0,0,0,.28);\n  }\n\n  .pinlord-reveal {\n    opacity: 0;\n    transform: translateY(18px);\n    transition: opacity .55s ease, transform .55s ease;\n  }\n\n  .pinlord-reveal.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .pinlord-project *,\n    .pinlord-reveal,\n    .pinlord-project-hero::before {\n      animation: none !important;\n      transition: none !important;\n    }\n\n    .pinlord-reveal {\n      opacity: 1;\n      transform: none;\n    }\n  }\n\n  @media (max-width: 920px) {\n    .pinlord-project-hero-grid,\n    .pinlord-project-grid,\n    .pinlord-project-feature {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-three-grid {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .pinlord-project-gallery {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 749px) {\n    .pinlord-project {\n      width: min(100%, calc(100vw - 24px));\n    }\n\n    .pinlord-project-hero,\n    .pinlord-project-section,\n    .pinlord-project-dropdowns,\n    .pinlord-project-contact {\n      padding: 18px;\n    }\n\n    .pinlord-project h1 {\n      font-size: 34px;\n    }\n\n    .pinlord-project h2 {\n      font-size: 25px;\n    }\n\n    .pinlord-project-three-grid,\n    .pinlord-project-gallery {\n      grid-template-columns: 1fr;\n    }\n\n    .pinlord-project-button {\n      width: 100%;\n    }\n\n    .pinlord-project-hero-image-main,\n    .pinlord-project-gallery-item img {\n      min-height: 220px;\n    }\n\n    .pinlord-lightbox {\n      padding: 12px;\n    }\n\n    .pinlord-lightbox-close {\n      top: 8px;\n      right: 8px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003carticle class=\"pinlord-project\"\u003e\n  \u003cdiv class=\"pinlord-project-wrap\"\u003e\n\n    \u003csection class=\"pinlord-project-hero pinlord-reveal\"\u003e\n      \u003cdiv class=\"pinlord-project-hero-grid\"\u003e\n        \u003cdiv\u003e\n          \u003cdiv class=\"pinlord-project-logo-wrap\"\u003e\n            \u003cspan class=\"pinlord-project-logo-text\"\u003eUber\u003c\/span\u003e\n          \u003c\/div\u003e\n\n          \u003cp class=\"pinlord-project-kicker\"\u003ePride campaign project\u003c\/p\u003e\n\n          \u003ch1\u003eUber x Pinlord: Custom Pride Campaign Merchandise for Sydney Mardi Gras\u003c\/h1\u003e\n\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            Uber partnered with Pinlord.com to bring the bold “uBEr” Pride campaign to life with custom creative production, campaign merchandise and visual assets for Sydney Gay and Lesbian Mardi Gras.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            The campaign celebrated the freedom to be who you are, supporting diversity, inclusion and visibility through meaningful brand activation design.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-actions\"\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart a custom campaign project\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"#pinlord-project-overview\"\u003eView project overview\u003c\/a\u003e\n            \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.uber.com\/\" rel=\"noopener\" target=\"_blank\"\u003eVisit Uber\u003c\/a\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cfigure class=\"pinlord-project-hero-image\"\u003e\n          \u003cimg class=\"pinlord-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\" alt=\"Uber Pride campaign merchandise and custom event products created by Pinlord\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n          \u003cfigcaption class=\"pinlord-project-caption\"\u003e\n            Custom Pride campaign merchandise and creative production support created by Pinlord for Uber.\n          \u003c\/figcaption\u003e\n        \u003c\/figure\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-overview\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProject overview\u003c\/p\u003e\n\n      \u003ch2\u003eHow Pinlord helped Uber create a bold Pride campaign moment\u003c\/h2\u003e\n\n      \u003cp\u003e\n        In 2018, Uber partnered with Pinlord to launch a bold diversity and inclusion campaign timed alongside Australia’s pivotal decision to legalise same-sex marriage. The campaign centred on the phrase “uBEr” — a celebration of individuality and the freedom to be who you want to be.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-quote\"\u003e\n        \u003cp\u003eWe support everybody’s right to BE who they are!\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eThe challenge\u003c\/strong\u003e\n          \u003cp\u003eCreate a Pride campaign that felt bold, visible, celebratory and aligned with Uber’s message of equality and inclusion.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eThe solution\u003c\/strong\u003e\n          \u003cp\u003eDevelop custom creative assets and campaign merchandise that carried the “uBEr” message into Sydney Mardi Gras.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003ePinlord’s role\u003c\/strong\u003e\n          \u003cp\u003eSupport branding, creative direction, custom product design, ethical production and strategic campaign consultation.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eThe outcome\u003c\/strong\u003e\n          \u003cp\u003eA memorable Pride activation that amplified Uber’s values and created a visible celebration of freedom, equality and community.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eProject goal:\u003c\/strong\u003e bring Uber’s diversity and inclusion message to life through campaign merchandise and creative visuals that were bold enough for Mardi Gras and meaningful enough to last beyond the parade.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-campaign\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eThe “uBEr” campaign\u003c\/p\u003e\n\n      \u003ch2\u003eA campaign built around freedom, visibility and inclusion\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-feature\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\" alt=\"Uber uBEr Pride campaign creative by Pinlord\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n        \u003cdiv\u003e\n          \u003cp class=\"pinlord-project-intro\"\u003e\n            The “uBEr” campaign celebrated the freedom to BE who you want to be.\n          \u003c\/p\u003e\n\n          \u003cp class=\"pinlord-project-muted\"\u003e\n            Pinlord helped translate that message into creative campaign production and visual merchandise designed to stand out at Sydney Gay and Lesbian Mardi Gras, one of the world’s most iconic celebrations of Pride and community.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"pinlord-project-feature-icons\"\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003ePride campaign\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eSydney Mardi Gras\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eCommunity visibility\u003c\/span\u003e\n            \u003cspan class=\"pinlord-project-feature-icon\"\u003eEthical production\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eWhy it worked:\u003c\/strong\u003e the campaign had a clear values-led message. It was not just about branded merchandise — it was about using physical design and public visibility to support inclusion and celebrate community.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-gallery\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProject media\u003c\/p\u003e\n\n      \u003ch2\u003eUber x Pinlord project gallery\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The gallery below shows Uber Pride campaign assets, event visuals and custom merchandise from the Uber x Pinlord collaboration. Click any image to enlarge.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-gallery\"\u003e\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849873009.webp?v=1756508633\" alt=\"Uber Pride campaign merchandise image 1\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849840241.webp?v=1756508633\" alt=\"Uber uBEr Pride campaign creative image 2\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849905777.webp?v=1756508633\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849905777.webp?v=1756508633\" alt=\"Uber custom Pride campaign product image 3\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850036849.webp?v=1743679816\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850036849.webp?v=1743679816\" alt=\"Uber Mardi Gras campaign image 4\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850004081.webp?v=1743679809\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988850004081.webp?v=1743679809\" alt=\"Uber Pride creative merchandise image 5\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"pinlord-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849971313.webp?v=1743679807\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/uber-project-default-title-uber-30988849971313.webp?v=1743679807\" alt=\"Uber finished Pride campaign asset image 6\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-deliverables\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProject deliverables\u003c\/p\u003e\n\n      \u003ch2\u003eWhat Pinlord delivered for Uber\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Pinlord provided end-to-end creative and production support to align Uber’s campaign message with the energy, colour and visibility of Pride.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-table-wrap\"\u003e\n        \u003ctable class=\"pinlord-project-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth\u003eDeliverable\u003c\/th\u003e\n              \u003cth\u003ePurpose\u003c\/th\u003e\n              \u003cth\u003eWhy it mattered\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eBranding and creative direction\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCapture Uber’s commitment to diversity, equality and freedom.\u003c\/td\u003e\n              \u003ctd\u003eHelped the campaign feel values-led, clear and visually memorable.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eCustom product design\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreate campaign merchandise and visuals reflecting the colourful, inclusive spirit of Pride.\u003c\/td\u003e\n              \u003ctd\u003eTurned the “uBEr” message into physical and visible campaign assets.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eEthical production\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eSupport the campaign with responsible, sustainable production standards.\u003c\/td\u003e\n              \u003ctd\u003eEnsured the physical campaign output aligned with a values-led message.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eStrategic consultation\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eHelp shape campaign ideas so the message could resonate beyond Mardi Gras.\u003c\/td\u003e\n              \u003ctd\u003eSupported a campaign with lasting meaning rather than a one-day activation.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eEvent-ready execution\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003ePrepare creative assets and products for a high-visibility public celebration.\u003c\/td\u003e\n              \u003ctd\u003eHelped Uber show up boldly and professionally at Sydney Mardi Gras.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eCause-aligned merchandise\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreate campaign materials that supported freedom, equality and LGBTQ+ visibility.\u003c\/td\u003e\n              \u003ctd\u003eHelped the brand connect with community in a more tangible and celebratory way.\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-results\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eProject results\u003c\/p\u003e\n\n      \u003ch2\u003eImpact of the Uber Pride campaign\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The Uber Pride activation did more than celebrate Mardi Gras. It created a public platform for visibility, community support and corporate responsibility.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCommunity visibility\u003c\/strong\u003e\n          \u003cp\u003eThe campaign created a visible platform of support for LGBTQ+ communities during a major cultural event.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eBold brand values\u003c\/strong\u003e\n          \u003cp\u003eThe activation showed Uber’s public alignment with equality, inclusion and freedom.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eMemorable campaign identity\u003c\/strong\u003e\n          \u003cp\u003eThe “uBEr” concept gave the campaign a simple, ownable and highly visible creative message.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEvent engagement\u003c\/strong\u003e\n          \u003cp\u003eCampaign visuals and designs were displayed during Sydney Gay and Lesbian Mardi Gras.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eYear-round message\u003c\/strong\u003e\n          \u003cp\u003eThe campaign reinforced Pride as an all-year celebration, not just a seasonal event.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEthical production\u003c\/strong\u003e\n          \u003cp\u003eThe project used responsible production support to match the values behind the campaign.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-brand-links\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eRelevant brand and campaign links\u003c\/p\u003e\n\n      \u003ch2\u003eExplore Uber, Mardi Gras and custom campaign merchandise\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eUber\u003c\/strong\u003e\n          \u003cp\u003eExplore the global mobility company behind the uBEr Pride campaign.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.uber.com\/\" rel=\"noopener\" target=\"_blank\"\u003eVisit Uber →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eSydney Gay and Lesbian Mardi Gras\u003c\/strong\u003e\n          \u003cp\u003eExplore the iconic celebration of pride, community and LGBTQ+ visibility in Sydney.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/www.mardigras.org.au\/\" rel=\"noopener\" target=\"_blank\"\u003eVisit Mardi Gras →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003ePinlord custom products\u003c\/strong\u003e\n          \u003cp\u003eBrowse custom merchandise options for events, campaigns, activations and cause-led brand moments.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBrowse custom products →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom enamel pins\u003c\/strong\u003e\n          \u003cp\u003ePremium collectible products for campaigns, events, community causes and brand activations.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eView custom enamel pins →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom stickers\u003c\/strong\u003e\n          \u003cp\u003eAffordable campaign products for event packs, community giveaways, packaging and visibility moments.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eView custom stickers →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003ePinlord ethical standards\u003c\/strong\u003e\n          \u003cp\u003eLearn how Pinlord approaches responsible custom product production.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eRead ethical standards →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-products\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eRelated products\u003c\/p\u003e\n\n      \u003ch2\u003eCustom products for campaigns, events and cause-led activations\u003c\/h2\u003e\n\n      \u003cdiv class=\"pinlord-project-three-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom enamel pins\u003c\/strong\u003e\n          \u003cp\u003eCollectible products for Pride campaigns, event activations, nonprofits and community-led brand moments.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eView custom enamel pins →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom stickers\u003c\/strong\u003e\n          \u003cp\u003eHigh-impact campaign products for giveaways, awareness packs, events and public activations.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eView custom stickers →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom patches\u003c\/strong\u003e\n          \u003cp\u003eDurable branded products for uniforms, apparel, event teams, volunteers and community campaigns.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eView custom patches →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom acrylic charms\u003c\/strong\u003e\n          \u003cp\u003eColourful custom accessories for campaign merch, keychains, fan moments and event giveaways.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eView acrylic charms →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom apparel\u003c\/strong\u003e\n          \u003cp\u003eWearable merchandise for campaign teams, brand activations, events and community celebrations.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-apparel-goods\" rel=\"noopener\" target=\"_blank\"\u003eView custom apparel →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-resource\"\u003e\n          \u003cstrong\u003eCustom ethical products\u003c\/strong\u003e\n          \u003cp\u003eBrowse Pinlord’s full custom product range for brands, artists, events, nonprofits and campaigns.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBrowse all products →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-section pinlord-reveal\" id=\"pinlord-project-why\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eWhy campaign teams choose Pinlord\u003c\/p\u003e\n\n      \u003ch2\u003eWhy global brands partner with Pinlord for meaningful campaigns\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Cause-led campaigns need custom merchandise partners who understand message, visibility, timing and values. Pinlord helps brands turn creative ideas and social impact messages into physical campaign assets people can see, use and remember.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-grid\"\u003e\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCreative collaboration\u003c\/strong\u003e\n          \u003cp\u003eTransforming brand values into campaign visuals, products and merchandise that feel clear and authentic.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCustom design and production\u003c\/strong\u003e\n          \u003cp\u003eSupporting custom pins, patches, stickers, acrylic keychains, apparel, event products and campaign merchandise.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eEthical manufacturing\u003c\/strong\u003e\n          \u003cp\u003eHelping brands create merchandise through more responsible and transparent production paths.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"pinlord-project-card\"\u003e\n          \u003cstrong\u003eCampaign expertise\u003c\/strong\u003e\n          \u003cp\u003eCreating custom products that support activations, resonate with audiences and leave a lasting impression.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/blogs\/help-articles\/pinlords-ethical-standards\" rel=\"noopener\" target=\"_blank\"\u003eRead our ethical standards\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/yourstuffmade-pty-ltd\/\" rel=\"noopener\" target=\"_blank\"\u003eView B Corp profile\u003c\/a\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-dropdowns pinlord-reveal\" id=\"pinlord-project-faqs\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eFAQs\u003c\/p\u003e\n\n      \u003ch2\u003eFrequently asked questions about custom campaign merchandise\u003c\/h2\u003e\n\n      \u003cdetails open\u003e\n        \u003csummary\u003eWhat was the Uber x Pinlord Pride campaign?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            The Uber x Pinlord Pride campaign was a custom creative production and campaign merchandise collaboration for Uber’s “uBEr” campaign, created to celebrate diversity, inclusion, freedom and visibility at Sydney Gay and Lesbian Mardi Gras.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWhat did Pinlord create for Uber?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Pinlord supported branding and creative direction, custom product design, ethical production, campaign consultation and event-ready creative assets for Uber’s Pride activation.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWhy is custom merchandise useful for cause-led campaigns?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Custom merchandise helps turn a campaign message into something visible and tangible. It can support events, amplify awareness, create community connection and help people remember the message after the activation ends.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWhat custom products work best for Pride and community campaigns?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Strong options include custom enamel pins, stickers, patches, acrylic charms, keychains, apparel, tote bags, lanyards, event packs and limited-edition campaign products.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eCan Pinlord support ethical campaign merchandise?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Yes. Pinlord supports brands with ethical manufacturing, responsible production guidance and product options designed around campaign goals, values, quality and timing.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eHow do we start a custom campaign merchandise project with Pinlord?\u003c\/summary\u003e\n        \u003cdiv class=\"pinlord-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Start by sharing your campaign message, event date, product ideas, artwork, audience, quantity, delivery location and budget range. Pinlord can then recommend product options, design steps and production timelines.\n          \u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"pinlord-project-link\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart a custom product quote →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"pinlord-project-contact pinlord-reveal\"\u003e\n      \u003cp class=\"pinlord-project-kicker\"\u003eLet’s collaborate\u003c\/p\u003e\n\n      \u003ch2\u003eCreate campaign merchandise that carries your values further\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The Uber x Pinlord Pride campaign shows how branding, ethical production and creative collaboration can help amplify important social messages through custom merchandise and visible campaign design.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Whether you are launching a Pride campaign, nonprofit activation, community event, brand values campaign or public awareness project, Pinlord can help turn your message into custom products that leave a lasting impression.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"pinlord-project-actions\"\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-primary\" href=\"https:\/\/pinlord.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart a custom campaign project\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"https:\/\/pinlord.com\/products\/pinlord-product-catalog\" rel=\"noopener\" target=\"_blank\"\u003eView product catalog\u003c\/a\u003e\n        \u003ca class=\"pinlord-project-button pinlord-project-button-secondary\" href=\"mailto:hi@pinlord.com\" rel=\"noopener\" target=\"_blank\"\u003eEmail Pinlord\u003c\/a\u003e\n      \u003c\/div\u003e\n\n      \u003cp class=\"pinlord-project-note\"\u003e\n        #Pinlord #Uber #PrideCampaign #DiversityAndInclusion #SydneyMardiGras #LGBTQVisibility #BrandActivations #CustomEventMerchandise #EthicalManufacturing #BCorpCertified #CelebrateDiversity #FreedomToBe #CreativeCollaboration\n      \u003c\/p\u003e\n    \u003c\/section\u003e\n\n  \u003c\/div\u003e\n\u003c\/article\u003e\n\n\u003cdiv class=\"pinlord-lightbox\" id=\"pinlordProjectLightbox\" aria-hidden=\"true\"\u003e\n  \u003cdiv class=\"pinlord-lightbox-inner\"\u003e\n    \u003cbutton class=\"pinlord-lightbox-close\" type=\"button\" aria-label=\"Close enlarged image\"\u003e×\u003c\/button\u003e\n    \u003cimg class=\"pinlord-lightbox-img\" alt=\"Expanded Uber project gallery image\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\n  (function () {\n    var lightbox = document.getElementById('pinlordProjectLightbox');\n    if (!lightbox) return;\n\n    var lightboxImg = lightbox.querySelector('.pinlord-lightbox-img');\n    var closeBtn = lightbox.querySelector('.pinlord-lightbox-close');\n    var galleryButtons = document.querySelectorAll('.pinlord-project-gallery-item[data-full]');\n\n    function openLightbox(src, alt) {\n      lightboxImg.src = src;\n      lightboxImg.alt = alt || 'Expanded Uber project gallery image';\n      lightbox.classList.add('is-open');\n      lightbox.setAttribute('aria-hidden', 'false');\n      document.documentElement.style.overflow = 'hidden';\n    }\n\n    function closeLightbox() {\n      lightbox.classList.remove('is-open');\n      lightbox.setAttribute('aria-hidden', 'true');\n      lightboxImg.src = '';\n      document.documentElement.style.overflow = '';\n    }\n\n    galleryButtons.forEach(function (button) {\n      button.addEventListener('click', function () {\n        var img = button.querySelector('img');\n        openLightbox(button.getAttribute('data-full'), img ? 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