Pinlord / Maker Projects / Beauty & Influencer Campaigns
Innisfree Canada: Surprise, unboxed.
Blind-box merchandise invites curiosity before the product is even revealed. Explore the custom plush campaign for Innisfree Canada and how character design and packaging come together.
The Brand
Skincare meets collectible characters.
Each influencer kit used four blind boxes: three skincare products and one surprise plush, creating a tactile unboxing moment around the brand’s nature-focused personality.
The element of surprise is part of the product experience.
Project Focus
Innisfree Canada
Product development, considered details and brand-led manufacturing support with Pinlord.
The Collaboration
From creative brief to a physical product.
A practical manufacturing process connecting the design, production and brand experience.
01 / THE BRIEF
Understand the idea
Create four unique soft characters for a limited-edition influencer surprise.
02 / Pinlord'S ROLE
Make it happen
Guide character development, samples, low-MOQ production and campaign delivery.
03 / THE RESULT
Bring it to life
A playful collection of exclusive plushies designed for a social-first skincare campaign.
Project Gallery
The details behind the work.
Original project photography, product artwork and creative references. Select an image to open it full size.
Project details
Four custom plush characters for influencer kits
Blind-box packaging, soft toys and beauty product presentation
Softness, character accuracy, low MOQs and launch timing
Sampling, ethical production principles and quality control
Your Ideas, Made Real
Make merchandise worth keeping.
From first sketch to finished merchandise, Pinlord helps artists, creators and growing brands make products with care, practical guidance, maker-first support and ethical manufacturing values.
