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Custom brewery merchandise project

Aslin Beer Company x Pinlord: Custom Brewery Merchandise for Craft Beer Fans

Aslin Beer Company partnered with Pinlord.com to create custom brewery merchandise that reflected the same creativity, craftsmanship and bold personality that defines its craft beer brand.

From custom keychains and socks to patches and enamel pins, Pinlord helped Aslin turn its beer culture into collectible, wearable and functional merchandise for fans.

Aslin Beer Company custom brewery merchandise including keychains socks patches and enamel pins created by Pinlord
Custom brewery merchandise, wearable accessories and collectible products created by Pinlord for Aslin Beer Company.

Project overview

How Pinlord helped Aslin Beer Company turn craft beer culture into custom merch

Founded in 2015 by Andrew Kelley and Kai Leszkowicz, Aslin Beer Company grew from a passion for craft beer and home brewing into a recognized name in the craft beer world. Pinlord supported Aslin with custom merchandise that reflected the brewery’s bold flavours, creative personality and fan-focused community.

The challenge

Create brewery merchandise that felt as bold, creative and memorable as Aslin’s beer and brand world.

The solution

Design and manufacture custom keychains, socks, patches and enamel pins that fans could wear, collect and use.

Pinlord’s role

Support creative collaboration, custom product design, ethical manufacturing, quality control and delivery.

The outcome

A custom merchandise range that helped Aslin extend its brewery experience into everyday fan culture.

Project goal: create custom brewery merchandise that gave Aslin fans a tangible connection to the brand story, beer culture and playful personality behind the brewery.

Craft beer fan merch

Custom merch designed for brewery fans and brand community

Aslin Beer Company custom keychain and brewery merchandise created by Pinlord

Brewery merchandise works best when it feels collectible, useful and connected to the brand’s flavour.

Pinlord helped Aslin create merchandise that captured its brewery identity across pocket-sized accessories, wearable items and collectable details. Each piece was designed to help fans carry a little part of Aslin with them.

Custom keychains Custom socks Custom patches Enamel pins

Why it worked: the merchandise reflected Aslin’s creative personality while giving fans functional, collectible products they could use beyond the tasting room.

Project deliverables

What Pinlord delivered for Aslin Beer Company

Pinlord supported Aslin with custom product design, production management and quality-focused manufacturing across a range of brewery merchandise.

Deliverable Purpose Why it mattered
Custom keychains Create pocket-sized accessories fans could carry every day. Helped fans keep a functional piece of Aslin’s brand with them beyond the brewery.
Custom socks Design wearable merchandise with bold patterns and playful brand energy. Matched Aslin’s colourful, creative personality and created a fun lifestyle product.
Custom patches Create wearable art that fans could add to jackets, bags and apparel. Extended Aslin’s visual identity into fan fashion and everyday use.
Custom enamel pins Produce collectible products that celebrated Aslin’s creative brewing culture. Gave fans small, durable and shareable keepsakes tied to the brewery brand.
Ethical manufacturing Produce custom products through responsible and quality-focused production standards. Helped Aslin create merchandise with attention to quality, detail and values-led production.
Quality control and delivery Protect product finish, colour, durability and final presentation. Ensured the final merchandise reflected the quality expectations of a beloved craft beer brand.

Project results

Results of the Aslin Beer Company collaboration

The Aslin x Pinlord collaboration showed how custom merchandise can help craft breweries strengthen brand identity, reward fans and create extra visibility beyond the tasting room.

Stronger fan connection

Custom merchandise gave Aslin fans tangible products connected to the brewery’s story and culture.

Collectible products

Pins, patches and accessories became keepsakes fans could wear, collect and share.

Everyday brand visibility

Functional products like keychains and socks helped Aslin show up in daily life.

Creative brand extension

The merchandise reflected Aslin’s bold flavour, playful identity and creative brewing approach.

Additional merch revenue

Custom products created a merchandise pathway that could support fan engagement and growth.

High-quality finish

Each product was created with attention to detail, durability and presentation.

Related products

Custom products for breweries, fan merch and lifestyle brands

Custom enamel pins

Collectible products for breweries, beer clubs, tasting rooms, festivals and fan communities.

View custom enamel pins →

Custom patches

Durable branded products for apparel, bags, jackets, uniforms and brewery merchandise.

View custom patches →

Custom acrylic charms and keychains

Functional accessories for tasting room merchandise, fan gifts and retail product ranges.

View custom keychains →

Custom stickers

Affordable brewery merch for laptops, fridges, packaging, event packs and customer giveaways.

View custom stickers →

Custom apparel

Wearable merchandise for brewery staff, fans, events, festivals and lifestyle campaigns.

View custom apparel →

Custom ethical products

Browse Pinlord’s full custom product range for breweries, brands, artists and nonprofits.

Browse all products →

Why breweries choose Pinlord

Why breweries and lifestyle brands partner with Pinlord for custom merch

Breweries need merchandise partners who understand community, design personality, product quality and fan culture. Pinlord helps turn brewery stories into custom products people want to collect, wear and use.

Creative collaboration

Turning brewery identity, artwork and community ideas into custom merchandise people remember.

Custom product expertise

Supporting keychains, socks, patches, enamel pins, stickers, apparel, packaging and more.

Ethical production

Helping brands create merchandise through responsible and transparent production pathways.

Fan-first merchandising

Designing products that feel collectible, useful and aligned with the culture behind the brand.

FAQs

Frequently asked questions about custom brewery merchandise

What was the Aslin Beer Company x Pinlord project?

The Aslin Beer Company x Pinlord project was a custom brewery merchandise collaboration focused on creating keychains, socks, patches and enamel pins for Aslin’s craft beer fans.

What custom products did Pinlord create for Aslin?

Pinlord supported custom keychains, custom socks, custom patches and enamel pins designed to reflect Aslin Beer Company’s bold flavour, creative brewing culture and playful brand personality.

Why is custom merchandise useful for breweries?

Custom merchandise helps breweries strengthen brand identity, create collectible fan products, increase everyday brand visibility and build an additional revenue stream beyond the tasting room.

What products work best for brewery merch?

Strong brewery merchandise options include custom enamel pins, patches, stickers, keychains, socks, apparel, tote bags, glassware accessories, packaging and limited-edition fan products.

Can Pinlord support ethical brewery merchandise?

Yes. Pinlord can help breweries and lifestyle brands create merchandise through ethical manufacturing, quality-focused production and responsible product planning.

How do we start a custom brewery merchandise project with Pinlord?

Start by sharing your brewery brand, artwork, product ideas, quantity, delivery location, launch date and budget range. Pinlord can then recommend product options and production next steps.

Start a custom brewery merch quote →

Let’s collaborate

Create custom brewery merchandise fans actually want to keep

The Aslin Beer Company x Pinlord collaboration shows how thoughtful custom merchandise can help breweries turn brand personality, craft culture and fan loyalty into tangible products.

Whether you are building tasting room merch, launching a beer festival product, creating fan collectibles or developing lifestyle merchandise for your brewery, Pinlord can help turn your brand story into custom products people remember.

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