Meet Luck of Kings: Everyday Art with a Touch of Luck
Pinlord Artist Feature · Melbourne Artist and Designer
Luck of Kings is a vibrant Melbourne-based maker brand created by artist and designer Brenden De Vries, blending fantasy, fandom and self-expression into functional works of art.
From illustrated playing cards and guitar picks to prints and merchandise, Brenden transforms everyday objects into imaginative pieces that let people carry their interests and personality wherever they go.
What Makes Luck of Kings Special?
Luck of Kings brings original illustration into objects people can use, collect and enjoy every day. Brenden’s work combines fandom, imagination and practical design in a way that feels personal and accessible.
Art You Can Use
Playing cards, guitar picks and merchandise turn original illustration into functional creative objects.
Inspired by Fandom
Anime, comics, superheroes and fantasy influence the characters, colours and stories behind the designs.
Portable Personality
Each product gives supporters an easy way to carry their interests and creative identity with them.
Artist-Led Design
Every item remains connected to Brenden’s personal style, values and evolving body of work.
How Would Brenden Describe the Luck of Kings Style?
The brand blends fantasy, pop culture and bold illustration with objects that already have a place in everyday life. The result is playful, expressive and designed to feel useful as well as collectible.
Art does not have to stay on a wall—it can become something people shuffle, play, wear, collect or carry.
What Does Luck of Kings Create?
Brenden develops a growing range of illustrated products for musicians, collectors, fandom communities and people who enjoy expressive design.
Playing Cards
Collectible decks featuring original illustrations and story-rich visual themes.
Guitar Picks
Functional artwork created for musicians, fans and collectors who want something more distinctive than a standard pick.
Art Prints
Bold designs inspired by fantasy, anime, comics and pop culture for homes, studios and creative spaces.
Merchandise
Apparel and everyday items that extend the Luck of Kings visual identity into new formats.
The Story Behind Luck of Kings
Brenden launched Luck of Kings to bring together his interests in graphic design, illustration, superheroes, anime and fantasy.
Rather than limiting his work to traditional prints, he wanted to create accessible products that people could interact with and use. Playing cards and guitar picks became a natural fit because they combined utility, collectibility and visual storytelling.
Each item is created with the intention of helping people live boldly and carry their interests proudly.
Highlights and Achievements
Conventions Across Australia and New Zealand
Luck of Kings has exhibited at conventions throughout both countries, meeting fans and collectors in person.
A Loyal Fan Community
Hand-crafted, story-driven products have helped the brand build lasting connections with supporters.
An Expanding Product Range
Luck of Kings continues to grow while staying independent and closely connected to Brenden’s own creative direction.
Functional Art as a Signature
The brand has established a clear identity by applying original illustration to practical, collectible objects.
Lessons from Building an Independent Art Brand
Navigating the business side of creativity has not always been easy. Product development, events, marketing and day-to-day operations all require skills beyond illustration.
Brenden has continued moving forward by staying committed to the work, building connections within creative communities and remaining open to learning and growth.
A creative business becomes more sustainable when passion is supported by persistence, community and a willingness to keep learning.
What Is Next for Luck of Kings?
- New product collections: Brenden plans to introduce additional merchandise and illustrated product lines.
- A graphic novel: a longer-form narrative project is currently in development.
- More convention appearances: future events will help Luck of Kings connect with new audiences in person.
- An expanded online presence: the brand will continue growing its digital reach and making products more accessible.
Brenden’s Advice for Other Artists and Makers
Let your imagination guide you. Do not wait for perfection—create, share, learn and grow. Passion and persistence will carry you further than you think.
- Start before everything feels perfect: finished work creates more opportunities to learn than ideas kept private.
- Share consistently: visibility helps supporters discover both the artwork and the person behind it.
- Keep learning: every collection, event and customer interaction can improve the next project.
- Follow your imagination: personal interests often lead to the most distinctive and memorable work.
- Stay persistent: creative growth rarely happens all at once, but steady effort creates momentum.
Turning Original Art into Functional Collectibles
Artists can adapt fantasy illustrations, fandom-inspired concepts and original visual worlds into products people can actively use. Custom guitar picks and enamel pins are especially effective for musicians, collectors, convention releases and artist-led merchandise collections.
Connect with Luck of Kings
Follow Luck of Kings to discover new playing cards, guitar picks, prints, convention appearances and updates from Brenden’s upcoming graphic novel project.
Luck of Kings is based in Melbourne, Australia.
Comments (0)
Be the first to comment
Leave a comment
Share your thoughts below. Comments may be reviewed before publishing.